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Social media content manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Jeannie Clark,
Brock Zehr
Below we've compiled a list of the most critical social media content manager skills. We ranked the top skills for social media content managers based on the percentage of resumes they appeared on. For example, 10.2% of social media content manager resumes contained social media marketing as a skill. Continue reading to find out what skills a social media content manager needs to be successful in the workplace.

15 social media content manager skills for your resume and career

1. Social Media Marketing

Here's how social media content managers use social media marketing:
  • Monitor and allocate social media marketing budget with careful analysis.
  • Launched comprehensive social media marketing campaigns.

2. Digital Marketing

Here's how social media content managers use digital marketing:
  • Research and identify new technologies and trends for digital marketing success.
  • Manage event calendar and work flow between Media department and Sports Marketing to execute digital marketing initiatives that enhance brand awareness.

3. Instagram

Here's how social media content managers use instagram:
  • Created digital content by including experience across digital advertising through social media outlets like Instagram, Twitter, Facebook and BufferApp.
  • Helped define the brand voice of Instagram and increase fan base by 25% by executing new content and publishing strategies.

4. Facebook

Here's how social media content managers use facebook:
  • Created Facebook Page providing informative, relevant content for readership, while furnishing a domain for discussion on issues affecting readers.
  • Execute both organic and paid strategies for social media using Facebook, Twitter, LinkedIn, You Tube and other platforms.

5. Twitter

Here's how social media content managers use twitter:
  • Managed Twitter accounts, optimizing content based on posting requirements.
  • Increased social reach and engagement on Twitter by 140%.

6. Content Strategy

Here's how social media content managers use content strategy:
  • Utilized social analytic data to refine content strategy and identify new markets.
  • Created and maintained content index, page inventories, and other documentation related to content strategy and brand standards.

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7. SEO

Here's how social media content managers use seo:
  • Create and refresh content on company website for SEO rankings, including blogging.
  • Enhanced brand visibility and SEO through keyword, URL and on-page optimization.

8. Content Calendar

Here's how social media content managers use content calendar:
  • Execute a social media program and content calendar to stimulate traffic, brand awareness and develop brand loyalty.
  • Create & execute editorial content calendar across all social platforms on a monthly basis.

9. Editorial Calendar

Here's how social media content managers use editorial calendar:
  • Created and managed social media editorial calendar
  • Silver Ash Campers San Francisco, CA Created editorial calendar based on trending topics, relevant news, and site goals.

10. Social Content

Here's how social media content managers use social content:
  • Managed vendor relationships for social content, community management, social media advertising, direct mail initiatives and social media monitoring.
  • Created or approved all digital and social content for advertisers/sponsors.

11. Media Management

Here's how social media content managers use media management:
  • Live event videography, promotional video content, blog writing and client social media management
  • Researched and implemented social media management tools, developed marketing calendar and increased user engagement.

12. Web Content

Here's how social media content managers use web content:
  • Created, published, and managed Northern State University Residence Life's social media presence and online web content.
  • Manage Social Media Content and Web Content on Chesterfield County Sheriff's Office.gov.

13. YouTube

Here's how social media content managers use youtube:
  • Garnered 1.45MM organic views via YouTube and 7X the average CTR to sprint.com.
  • Manage and build online social platforms (SoundCloud, YouTube, Spotify, etc.)

14. Digital Content

Here's how social media content managers use digital content:
  • Produced and edited high-impact digital content that increased online engagement and supported the organization s objectives.
  • Establish and deepen relationship with customers through engaging social media, blog, email, and digital content.

15. Content Creation

Here's how social media content managers use content creation:
  • Boost customer service rankings, developing proposals/decks to efficiently execute content creation.
  • Experienced in content creation to drive engagement and generate leads in the social media world.
top-skills

What skills help Social Media Content Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on social media content manager resumes?

Jeannie ClarkJeannie Clark LinkedIn profile

General Manager, WLCU-TV/FM, Assistant Professor of Broadcasting & Director of Broadcast Services, Campbellsville University

Experience is the thing that most employers I have worked with are looking for. An applicant that has worked with specific types of equipment and software used in the industry is also more desirable since the learning curve for training is quicker.

What social media content manager skills would you recommend for someone trying to advance their career?

Brock Zehr

Associate Professor of Business & Economics and MBA Director, Huntington University

Do your homework. Research salaries for the position, geographic location, and your experience level on sites like salary.com and zippia.com to determine the salary range for the position. Know the numbers. Let the employer provide the first salary number and decide how much to negotiate from there. Also, look at the entire compensation package and not the salary alone. Benefit packages vary and can encompass and large portion of compensation.

What soft skills should all social media content managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Do you want to know more?
Read more about what experts have to say about social media content manager

List of social media content manager skills to add to your resume

Social media content manager skills

The most important skills for a social media content manager resume and required skills for a social media content manager to have include:

  • Social Media Marketing
  • Digital Marketing
  • Instagram
  • Facebook
  • Twitter
  • Content Strategy
  • SEO
  • Content Calendar
  • Editorial Calendar
  • Social Content
  • Media Management
  • Web Content
  • YouTube
  • Digital Content
  • Content Creation
  • Linkedin
  • Social Platforms
  • Content Marketing
  • Google Analytics
  • WordPress
  • Social Media Management
  • Video Content
  • Marketing Campaigns
  • Social Channels
  • Curate
  • Content Development
  • Brand Awareness
  • Leverage
  • Pinterest
  • Creative Content
  • Sprout Social
  • Blog Posts
  • Relevant Content
  • KPIs
  • Hootsuite
  • ROI
  • Social Strategy
  • Press Releases
  • Copywriting
  • Social Media Analytics
  • Brand Marketing
  • Target Audience
  • Community Management
  • Social Campaigns
  • Email Marketing
  • Blog Content
  • Social Posts
  • Blogging
  • HTML
  • PPC

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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