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Become A Social Media Director

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Working As A Social Media Director

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $102,548

    Average Salary

What Does A Social Media Director Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Social Media Director

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Social Media Director Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Media Director 3.3 years
Media Manager 2.6 years
Content Manager 2.0 years
Top Employers Before
Internship 18.9%
Server 4.7%
Volunteer 4.7%
Editor 3.6%
Manager 3.2%
Reporter 2.9%
Writer 2.5%
Top Employers After
Internship 10.3%
Volunteer 4.0%
Server 4.0%
Owner 3.8%
Editor 3.7%
President 3.1%
Manager 3.1%

Do you work as a Social Media Director?

Social Media Director Demographics

Gender

Female

57.1%

Male

41.1%

Unknown

1.8%
Ethnicity

White

61.2%

Hispanic or Latino

15.8%

Black or African American

11.2%

Asian

7.9%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

53.9%

French

13.3%

Italian

5.0%

German

3.9%

Mandarin

3.3%

Korean

3.3%

Chinese

3.3%

Russian

2.8%

Japanese

2.2%

Portuguese

1.7%

Arabic

1.7%

Thai

1.1%

Swedish

0.6%

Vietnamese

0.6%

Cherokee

0.6%

Dutch

0.6%

Wolof

0.6%

Lithuanian

0.6%

Dari

0.6%

Afrikaans

0.6%
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Social Media Director Education

Schools

University of Florida

7.8%

University of Texas at Austin

7.4%

New York University

6.5%

Syracuse University

6.1%

Fashion Institute of Technology

5.2%

Hofstra University

5.2%

Virginia Commonwealth University

4.8%

Temple University

4.8%

West Virginia University

4.8%

University of Connecticut

4.8%

Florida International University

4.8%

University of Georgia

4.8%

Michigan State University

4.3%

University of Utah

4.3%

University of Phoenix

4.3%

University of Kansas

4.3%

University of Alabama

3.9%

Southern New Hampshire University

3.9%

Boston University

3.9%

Indiana University Bloomington

3.9%
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Majors

Communication

20.9%

Business

11.0%

Marketing

10.5%

Journalism

8.8%

Public Relations

7.6%

English

5.3%

Psychology

4.2%

Graphic Design

4.0%

Political Science

3.6%

Writing

2.9%

Kinesiology

2.7%

Management

2.7%

Advertising

2.7%

Photography

2.2%

Liberal Arts

2.2%

Business Communications

1.9%

Agricultural Public Services

1.8%

Finance

1.8%

Fine Arts

1.6%

Digital Media

1.6%
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Degrees

Bachelors

65.8%

Other

14.9%

Masters

12.3%

Associate

4.1%

Certificate

1.7%

Doctorate

0.8%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Social Media Director Salaries

Job Title Company Location Start Date Salary
Global Social Media Director NIKE, Inc. Beaverton, OR Oct 01, 2012 $225,000
Director, Social Media Elevate Credit Service, LLC Fort Worth, TX Sep 07, 2015 $200,000
Director, Social Media Elevate Credit Service, LLC Fort Worth, TX Jul 09, 2015 $200,000
Director, Social and Digital Media E and D Media Inc. Santa Monica, CA Sep 05, 2016 $160,000
Director, Social Media Chanel, Inc. New York, NY Sep 19, 2015 $159,135
Director Digital & Social Media Uni-Rey Services, LLC New York, NY Aug 12, 2015 $150,000
Director, Social Media Chanel, Inc. New York, NY Sep 11, 2015 $150,000
Director of Social Media Michon Inc. Atlanta, GA Oct 02, 2011 $150,000
Director of Social Media Audible Inc. Newark, NJ Apr 22, 2013 $140,000
Director of Social Media Audible Inc. Newark, NJ Sep 19, 2014 $140,000
Director, Social Media R/Ga Media Group Inc. San Francisco, CA Aug 30, 2013 $130,000 -
$150,000
Director, Social Media R/Ga Media Group Inc. New York, NY Aug 17, 2013 $130,000 -
$150,000
Director, Global Content & Social Media Engagement Internet Corporation for Assigned Names and Numbers Los Angeles, CA Aug 23, 2015 $120,000
Social Media Director We Work Management LLC New York, NY Sep 22, 2015 $120,000
Social Media Strategy Director Anomaly Partners LLC New York, NY Oct 13, 2014 $120,000
Director, International Social Media Warner Bros. Distributing Inc. Burbank, CA Mar 26, 2015 $120,000
Social Media Art Director Tory Burch, LLC New York, NY Aug 15, 2016 $115,000
Director of Social Media and Digital Content Stance, Inc. San Clemente, CA Apr 15, 2016 $110,000
Director, Social Media Outrider, A Division of Groupm Worldwide Inc. Saint Louis, MO Jun 07, 2010 $80,000
Director of Social Media Tribal DDB, A Division of DDB Worldwide Communicat San Francisco, CA Oct 01, 2011 $80,000 -
$110,000
Social Media Director North Point Ministries, Inc. Alpharetta, GA Aug 15, 2015 $77,625
Social Media Director Marconi Sales Group, LLC Placentia, CA Mar 10, 2016 $75,000
Online and Social Media Director Michael Andrews Bespoke New York, NY Sep 15, 2012 $75,000

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Top Skills for A Social Media Director

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  1. Facebook
  2. Twitter
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Doubled the industry standard in virility, storytelling, Facebook reach and shares in addition to Edge Rank within the industry.
  • Promoted and advertised recruitment events utilizing Facebook and Twitter.
  • Redesigned fraternity website to increase incoming traffic and interactions among subscribers.
  • Created a plan for expanding organizations online reach and unifying online presence
  • Created and maintained Facebook and Instagram accounts Photographed new merchandise arrivals Created weekly promotional emails and ads

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Top 10 Best States for Social Media Directors

  1. District of Columbia
  2. Virginia
  3. New York
  4. Colorado
  5. Rhode Island
  6. New Jersey
  7. Washington
  8. Michigan
  9. California
  10. Massachusetts
  • (87 jobs)
  • (134 jobs)
  • (380 jobs)
  • (94 jobs)
  • (10 jobs)
  • (80 jobs)
  • (114 jobs)
  • (215 jobs)
  • (770 jobs)
  • (126 jobs)

Top Social Media Director Employers

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Jobs From Top Social Media Director Employers

Social Media Director Videos

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60 Seconds With a Social Media Director: Amy Fulford

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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