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Best states for a social media director
Quoted expert
Jeannie Clark
- Rank 1 - 10
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- 41 - 51
Job opportunities vary from state to state, and executive management careers are no different. Because we know how difficult it can be to know which states are the best when it comes to social media director jobs, we decided to crunch some numbers to bring you the best states for social media directors.Turns out, the median salary for the highest 10% of social media directors in America is $124,000.
To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for social media directors. Idaho is the best state for social media directors, where the median salary is $112,553.Idaho is the best state, and Post Falls is the city with the highest pay for social media directors.
10 best states for social media directors in 2026
1. Idaho
Total social media director jobs: 148 Average annual salary: $112,553 Lowest 10 percent earn: $68,000 Highest 10 percent earn: $185,000 Location Quotient: 1.17
2. Washington
Total social media director jobs: 648 Average annual salary: $109,704 Lowest 10 percent earn: $67,000 Highest 10 percent earn: $179,000 Location Quotient: 1.15
3. Nevada
Total social media director jobs: 159 Average annual salary: $107,841 Lowest 10 percent earn: $64,000 Highest 10 percent earn: $179,000 Location Quotient: 0.99
4. Oregon
Total social media director jobs: 297 Average annual salary: $107,352 Lowest 10 percent earn: $66,000 Highest 10 percent earn: $173,000 Location Quotient: 0.93
5. New York
Total social media director jobs: 1,457 Average annual salary: $91,212 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $164,000 Location Quotient: 1.47
6. Vermont
Total social media director jobs: 75 Average annual salary: $86,968 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $161,000 Location Quotient: 1.27
7. New Hampshire
Total social media director jobs: 135 Average annual salary: $91,770 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $166,000 Location Quotient: 1
8. Alaska
Total social media director jobs: 54 Average annual salary: $104,777 Lowest 10 percent earn: $68,000 Highest 10 percent earn: $160,000 Location Quotient: 0.84
9. South Dakota
Total social media director jobs: 267 Average annual salary: $79,004 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $137,000 Location Quotient: 3.24
10. North Dakota
Total social media director jobs: 73 Average annual salary: $88,241 Lowest 10 percent earn: $51,000 Highest 10 percent earn: $152,000 Location Quotient: 1.02
Social media director jobsNear Columbus, OH
How Zippia determines the best states to be a social media director
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a social media director
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Idaho | $112,553 | $68,000 | 1,716,943 | 148 |
| 2 | Washington | $109,704 | $67,000 | 7,405,743 | 648 |
| 3 | Nevada | $107,841 | $64,000 | 2,998,039 | 159 |
| 4 | Oregon | $107,352 | $66,000 | 4,142,776 | 297 |
| 5 | New York | $91,212 | $50,000 | 19,849,399 | 1,457 |
| 6 | Vermont | $86,968 | $46,000 | 623,657 | 75 |
| 7 | New Hampshire | $91,770 | $50,000 | 1,342,795 | 135 |
| 8 | Alaska | $104,777 | $68,000 | 739,795 | 54 |
| 9 | South Dakota | $79,004 | $45,000 | 869,666 | 267 |
| 10 | North Dakota | $88,241 | $51,000 | 755,393 | 73 |
| 11 | Montana | $85,419 | $50,000 | 1,050,493 | 97 |
| 12 | California | $92,508 | $54,000 | 39,536,653 | 2,454 |
| 13 | Delaware | $87,552 | $48,000 | 961,939 | 102 |
| 14 | Utah | $78,782 | $46,000 | 3,101,833 | 295 |
| 15 | New Mexico | $86,453 | $49,000 | 2,088,070 | 148 |
| 16 | Arizona | $88,706 | $52,000 | 7,016,270 | 331 |
| 17 | Arkansas | $72,494 | $40,000 | 3,004,279 | 624 |
| 18 | Maryland | $84,915 | $46,000 | 6,052,177 | 529 |
| 19 | Iowa | $74,078 | $41,000 | 3,145,711 | 693 |
| 20 | Rhode Island | $80,426 | $43,000 | 1,059,639 | 93 |
| 21 | New Jersey | $84,682 | $46,000 | 9,005,644 | 554 |
| 22 | Massachusetts | $77,337 | $41,000 | 6,859,819 | 877 |
| 23 | Connecticut | $77,698 | $42,000 | 3,588,184 | 229 |
| 24 | Nebraska | $73,816 | $42,000 | 1,920,076 | 151 |
| 25 | Wyoming | $70,207 | $40,000 | 579,315 | 53 |
| 26 | Maine | $67,852 | $35,000 | 1,335,907 | 153 |
| 27 | District of Columbia | $73,692 | $40,000 | 693,972 | 152 |
| 28 | Kansas | $75,023 | $43,000 | 2,913,123 | 140 |
| 29 | Colorado | $75,305 | $44,000 | 5,607,154 | 384 |
| 30 | Hawaii | $71,210 | $57,000 | 1,427,538 | 71 |
| 31 | Minnesota | $71,649 | $39,000 | 5,576,606 | 354 |
| 32 | Pennsylvania | $68,902 | $37,000 | 12,805,537 | 640 |
| 33 | Michigan | $61,701 | $33,000 | 9,962,311 | 665 |
| 34 | Oklahoma | $56,011 | $31,000 | 3,930,864 | 601 |
| 35 | Ohio | $66,701 | $36,000 | 11,658,609 | 531 |
| 36 | Alabama | $54,335 | $30,000 | 4,874,747 | 625 |
| 37 | Wisconsin | $68,053 | $37,000 | 5,795,483 | 236 |
| 38 | Virginia | $68,734 | $37,000 | 8,470,020 | 480 |
| 39 | North Carolina | $66,879 | $36,000 | 10,273,419 | 477 |
| 40 | Mississippi | $52,194 | $29,000 | 2,984,100 | 408 |
| 41 | Louisiana | $52,188 | $29,000 | 4,684,333 | 701 |
| 42 | Missouri | $68,722 | $39,000 | 6,113,532 | 258 |
| 43 | West Virginia | $59,166 | $32,000 | 1,815,857 | 97 |
| 44 | Illinois | $57,001 | $31,000 | 12,802,023 | 897 |
| 45 | Tennessee | $61,491 | $34,000 | 6,715,984 | 258 |
| 46 | Indiana | $59,302 | $32,000 | 6,666,818 | 322 |
| 47 | Kentucky | $58,894 | $32,000 | 4,454,189 | 187 |
| 48 | Georgia | $56,273 | $31,000 | 10,429,379 | 603 |
| 49 | Texas | $56,216 | $31,000 | 28,304,596 | 1,111 |
| 50 | Florida | $47,031 | $26,000 | 20,984,400 | 925 |
| 51 | South Carolina | $49,999 | $27,000 | 5,024,369 | 205 |
Highest paying states for social media directors
| Rank | State | Avg. Social Media Director Salary |
|---|---|---|
| 1 | Idaho | $112,553 |
| 2 | Washington | $109,704 |
| 3 | Nevada | $107,841 |
| 4 | Oregon | $107,352 |
| 5 | New York | $91,212 |
| 6 | Vermont | $86,968 |
| 7 | New Hampshire | $91,770 |
| 8 | Alaska | $104,777 |
| 9 | South Dakota | $79,004 |
| 10 | North Dakota | $88,241 |
| 11 | Montana | $85,419 |
| 12 | California | $92,508 |
| 13 | Delaware | $87,552 |
| 14 | Utah | $78,782 |
| 15 | New Mexico | $86,453 |
| 16 | Arizona | $88,706 |
| 17 | Arkansas | $72,494 |
| 18 | Maryland | $84,915 |
| 19 | Iowa | $74,078 |
| 20 | Rhode Island | $80,426 |
| 21 | New Jersey | $84,682 |
| 22 | Massachusetts | $77,337 |
| 23 | Connecticut | $77,698 |
| 24 | Nebraska | $73,816 |
| 25 | Wyoming | $70,207 |
| 26 | Maine | $67,852 |
| 27 | District of Columbia | $73,692 |
| 28 | Kansas | $75,023 |
| 29 | Colorado | $75,305 |
| 30 | Hawaii | $71,210 |
| 31 | Minnesota | $71,649 |
| 32 | Pennsylvania | $68,902 |
| 33 | Michigan | $61,701 |
| 34 | Oklahoma | $56,011 |
| 35 | Ohio | $66,701 |
| 36 | Alabama | $54,335 |
| 37 | Wisconsin | $68,053 |
| 38 | Virginia | $68,734 |
| 39 | North Carolina | $66,879 |
| 40 | Mississippi | $52,194 |
| 41 | Louisiana | $52,188 |
| 42 | Missouri | $68,722 |
| 43 | West Virginia | $59,166 |
| 44 | Illinois | $57,001 |
| 45 | Tennessee | $61,491 |
| 46 | Indiana | $59,302 |
| 47 | Kentucky | $58,894 |
| 48 | Georgia | $56,273 |
| 49 | Texas | $56,216 |
| 50 | Florida | $47,031 |
| 51 | South Carolina | $49,999 |
Expert opinions on the best states for social media directors
Are there any particularly good places in the United States for social media directors to find work opportunities?
Jeannie Clark
General Manager, WLCU-TV/FM, Assistant Professor of Broadcasting & Director of Broadcast Services, Campbellsville University
I do not know of any particular area that is needing more than another. All stations I have worked with across the country are dealing with the same issues-downsized staffs and budgets. These issues, coupled with Covid-19 concerns and remote wok situations, make the job market a challenging thing to navigate. One good thing I've been told is that with remote work allowing some businesses to cut their overhead costs, there may be some new factors which will create a more optimistic future for the media job market.
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Updated January 8, 2025