Social media director demographics and statistics in the US
Social media director demographics research summary. Zippia estimates social media director demographics and statistics in the United States by using a database of 30 million profiles. Our social media director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media directors after extensive research and analysis:
- There are over 10,789 social media directors currently employed in the United States.
- 57.2% of all social media directors are women, while 42.8% are men.
- The average social media director age is 41 years old.
- The most common ethnicity of social media directors is White (74.9%), followed by Hispanic or Latino (9.0%), Black or African American (5.9%) and Asian (5.1%).
- Social media directors are most in-demand in New York, NY.
- The internet industry is the highest-paying for social media directors.
- 16% of all social media directors are LGBT.
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Social media director demographics by:
Social media director gender statistics
57.2% of social media directors are women and 42.8% of social media directors are men.
- Female, 57.2%
- Male, 42.8%
Social media director gender ratio
| Gender | Percentages |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
Social media director gender pay gap
Women earn 90¢ for every $1 earned by men
Male income
$68,286
Female income
$61,764
Social media director gender ratio over time
This data breaks down the percentage of men and women in social media director positions over time. Currently, 57.2% of social media directors are female.
Social media director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 57.84% | 42.16% |
| 2011 | 52.55% | 47.45% |
| 2012 | 54.86% | 45.14% |
| 2013 | 47.79% | 52.21% |
| 2014 | 46.98% | 53.02% |
| 2015 | 48.71% | 51.29% |
| 2016 | 46.88% | 53.12% |
| 2017 | 49.52% | 50.48% |
| 2018 | 49.84% | 50.16% |
| 2019 | 45.22% | 54.78% |
| 2020 | 43.91% | 56.09% |
| 2021 | 42.83% | 57.17% |
Social media director related jobs gender ratio
We compared social media directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Social Media Director | 43% | 57% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media director demographics by race
The most common ethnicity among social media directors is White, which makes up 74.9% of all social media directors. Comparatively, 9.0% of social media directors are Hispanic or Latino and 5.9% of social media directors are Black or African American.
- White, 74.9%
- Hispanic or Latino, 9.0%
- Black or African American, 5.9%
- Asian, 5.1%
- Unknown, 4.7%
- American Indian and Alaska Native, 0.4%
Social media director race
| Social media director race | Percentages |
|---|---|
| White | 74.9% |
| Hispanic or Latino | 9.0% |
| Black or African American | 5.9% |
| Asian | 5.1% |
| Unknown | 4.7% |
| American Indian and Alaska Native | 0.4% |
Social media director race and ethnicity over time
See how social media director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 80.98% | 6.17% | 2.63% | 7.61% |
| 2011 | 81.77% | 7.10% | 3.10% | 6.69% |
| 2012 | 81.85% | 8.32% | 3.02% | 5.13% |
| 2013 | 79.85% | 8.51% | 3.72% | 6.56% |
| 2014 | 83.94% | 6.30% | 2.70% | 5.77% |
| 2015 | 78.90% | 7.81% | 3.66% | 6.88% |
| 2016 | 77.36% | 7.52% | 3.88% | 8.28% |
| 2017 | 79.14% | 5.63% | 4.00% | 9.36% |
| 2018 | 76.31% | 8.10% | 3.91% | 9.27% |
| 2019 | 79.03% | 6.94% | 4.17% | 7.70% |
| 2020 | 73.91% | 6.79% | 4.65% | 10.36% |
| 2021 | 74.91% | 5.88% | 5.10% | 9.04% |
Social media director wage gap by race
According to our data, asian social media directors have the highest average salary compared to other ethnicities. Unknown social media directors have the lowest average salary at $61,363.
| Ethnicity | Salary |
|---|---|
| Unknown | $61,363 |
| White | $69,205 |
| Black or African American | $66,394 |
| Asian | $77,436 |
| Hispanic or Latino | $68,006 |
Average social media director age
See how the average age of social media directors varies based on ethnicity and gender.
Male
Female
Social media director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 36 | 40 |
| White | 43 | 41 |
| Black or African American | 42 | 40 |
| Asian | 42 | 40.5 |
| Hispanic or Latino | 40.5 | 35 |
Social media director age breakdown
The average age of social media directors is 40+ years years old, representing 55% of the social media director population.
Social media director age breakdown
| Social Media Director Years | Percentages |
|---|---|
| 40+ years | 55% |
| 30-40 years | 33% |
| 20-30 years | 12% |
Social media director educational attainment
The most common degree for social media directors is bachelor's degree, with 80% of social media directors earning that degree. The second and third most common degree levels are associate degree degree at 8% and associate degree degree at 7%.
- Bachelor's, 80%
- Associate, 8%
- Master's, 7%
- High School Diploma, 3%
- Other Degrees, 2%
Social media directors by degree level
| Social media director degree | Percentages |
|---|---|
| Bachelor's | 80% |
| Associate | 8% |
| Master's | 7% |
| High School Diploma | 3% |
| Other Degrees | 2% |
Social media director jobs you might like
Social media director wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $86,962 |
| Bachelor's Degree | $73,746 |
Social media director employment statistics
Most social media directors work for a private in the media industry.
Company size where social media directors work
Below, you can see the size of companies where social media directors work.
Social media director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 21% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 16% |
Social media director jobs by company type
Employees with the social media director job title have their preferences when it comes to working for a company. For instance, most social media directors prefer to work at private companies over public companies.
Social media director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 18% |
| Public | 20% |
| Private | 59% |
| Government | 4% |
Social media director jobs by industry
The most common industries for social media directors are media, education and non profits.
Social media director industry statistics
| Industry | Percentages |
|---|---|
| Media | 14% |
| Education | 14% |
| Non Profits | 10% |
| Professional | 8% |
| Retail | 8% |
| Technology | 8% |
| Internet | 5% |
| Hospitality | 5% |
| Fortune 500 | 5% |
| Government | 3% |
| Manufacturing | 3% |
| Health Care | 3% |
| Real Estate | 3% |
| Construction | 2% |
| Finance | 2% |
| Start-up | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Telecommunication | 1% |
| Automotive | 1% |
| Utilities | 1% |
Social media director turnover and employment statistics
Social media director unemployment rate over time
The unemployment rate for social media directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media director unemployment rate by year
| Year | Social media director unemployment rate |
|---|---|
| 2010 | 3.71% |
| 2011 | 4.67% |
| 2012 | 4.18% |
| 2013 | 2.60% |
| 2014 | 3.08% |
| 2015 | 3.48% |
| 2016 | 2.03% |
| 2017 | 3.31% |
| 2018 | 1.32% |
| 2019 | 3.58% |
| 2020 | 3.24% |
| 2021 | 3.45% |
Average social media director tenure
The average social media director stays at their job for 1-2 years, based on the 3,663 social media directors resumes in Zippia's database.
Social media director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 29% |
| 3-4 years | 9% |
| 5-7 years | 19% |
| 8-10 years | 8% |
| 11+ years | 6% |
Social media director LGBT ratio compared to similar jobs
Review the percent of social media directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Market Sales Manager | 7.25% | 128,368 |
| Advertising Production Manager | 9.54% | 56,812 |
| Director Of Media Services | 9.86% | 90,033 |
| Social Media Director | 16.11% | - |
Similar social media director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Market Sales Manager | 7.25% | 128,368 |
| Advertising Production Manager | 9.54% | 56,812 |
| Director Of Media Services | 9.86% | 90,033 |
Foreign languages spoken by social media directors
The most common foreign language among social media directors is Spanish at 54.6%. The second-most popular foreign language spoken is French at 14.0% and Italian is the third-most popular at 5.2%.
- Spanish, 54.6%
- French, 14.0%
- Italian, 5.2%
- German, 3.9%
- Chinese, 3.5%
- Other, 18.8%
Social media director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 54.6% |
| French | 14.0% |
| Italian | 5.2% |
| German | 3.9% |
| Chinese | 3.5% |
| Other | 18.8% |
