Top Social Media Director Skills

Below we've compiled a list of the most important skills for a Social Media Director. We ranked the top skills based on the percentage of Social Media Director resumes they appeared on. For example, 16.7% of Social Media Director resumes contained Facebook as a skill. Let's find out what skills a Social Media Director actually needs in order to be successful in the workplace.

The six most common skills found on Social Media Director resumes in 2020. Read below to see the full list.

1. Facebook

high Demand
Here's how Facebook is used in Social Media Director jobs:
  • Created innovative video promotional campaigns in Facebook utilizing Ads Manager that far exceeded expectations for sales and new customer acquisition.
  • Assisted customers in placing orders Advertised specialty items and maintained quality customer rapport on Facebook regularly
  • Created and managed Twitter and Facebook accounts for the organization
  • Promoted and advertised recruitment events utilizing Facebook and Twitter.
  • Photograph business events posting to Facebook albums monthly.
  • Experienced with the Facebook advertising interface.
  • Delivered partnership with Facebook for World
  • Managed social media; scheduled, created, and posted relevant information on Facebook and Twitter to expand reach and friends/followers.
  • Developed a Twitter account and Facebook page to communicate and advertise for the newspaper and their sponsors through social media accounts.
  • Managed local Facebook account for our chapter of The Odyssey by increasing audience engagement with over 6,000 shares our first week.
  • Doubled the industry standard in virility, storytelling, Facebook reach and shares in addition to Edge Rank within the industry.
  • Developed Facebook and Twitter presence for new veterinary practice in order to establish brand awareness and convert followers to clients.
  • Developed successful campaigns to acquire new Facebook Fans and increased likes by more than 300% over the last year.
  • Managed both content and advertising in Facebook and Twitter which resulted in a rapid increase in the number of followers.
  • Increase awareness of and interest in local medical spa through social media interfaces including Google+, Facebook, and Twitter.
  • Create social media posts for Facebook and Twitter promoting original content and sharing content on healthy living and style.
  • Doubled Twitter followers to more than 1,000 and increased weekly Facebook reach by an all-time high of 210 percent.
  • Organized events for Compassionate Care Network using social media, such as Facebook, Twitter, and Constant Contacts.
  • Partnered with the Prudential Advertising agency to help launch the Bring Your Challenges Master Brand campaign on Facebook.
  • Develop and Manage Copy, Images, and Targeting for Facebook Campaigns for Small Businesses and Our Company.

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2. Twitter

high Demand
Here's how Twitter is used in Social Media Director jobs:
  • Increased Twitter followers from 1,500 to 6,738 and Facebook fans from 1,000 to 5,170 in just 3 years.
  • Established daily status updates on Facebook and Twitter regarding activities, procedures, the staff, and specials.
  • Update and expand social media platforms such as Facebook and Twitter daily with followers growing over 120%.
  • Handle most social media postings, growing Twitter following from zero to nearly 4,500 in first nine months.
  • Created and managed social media sites (Twitter and Facebook) for KC Enterprise (kc-es.com).
  • Collaborated with Ms. Stewart directly to launch a personal blog, pet blog, and twitter account.
  • Maintain various social media accounts i.e., Facebook, Twitter, Foursquare, Yelp, etc.
  • Formulated a seamless social network campaign uniquely using the Blackberry Messenger Service, Twitter & Facebook.
  • Provided live up to the minute analysis and breakdowns via Twitter for the 2012 Presidential/local election.
  • Managed and monitored all postings on Love UT Give UT's Facebook and Twitter pages.
  • Developed social media strategy that included Facebook and Twitter postings, contesting and web promotions.
  • Advertised weekly stories using Facebook and Twitter and record a promo for the college radio
  • Posted on behalf of the agency on the Facebook page and Twitter account.
  • Created and managed company twitter account and built it to almost 30k followers.
  • Directed social media sites Facebook and Twitter while creating marketing campaign for publication.
  • Created and managed the conference website and the organization's Twitter account.
  • Managed and updated Facebook & Twitter Pages for the network's members.
  • Helped launch their social media channels, primarily their Twitter account.
  • Saw an increase in Twitter followers from 8 to 2,829 followers.
  • Tripled the agency's social media following on Facebook and Twitter.

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3. Web Content

high Demand
Here's how Web Content is used in Social Media Director jobs:
  • Curated and administered web content based on noteworthy happenings in the Texas nonprofit sector.
  • Crafted and edited press releases, media advisories, company emails, newsletters and web content on a weekly basis.
  • Generated ideas for creating web content to improve SEO and increase unique views.
  • Developed business partnerships, performed customer outreach, and built web content.
  • Managed social media outlets, created and edited web content, sales representative
  • Provide web content and blogging for group travel and resort promotion.
  • Manage, design, and publish web content Share and post articles on Facebook and Twitter page Market center-sponsored events

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4. Email

high Demand
Here's how Email is used in Social Media Director jobs:
  • Managed the monthly industry newsletter distributed via email and quarterly internal newsletter.
  • Launched successful email campaigns resulting in increased brand awareness and user engagement.
  • Analyzed deployment data to measure effectiveness of email campaigns.
  • Created and distributed newsletters for email and physical distribution.
  • Scheduled promotions and updated email addresses.
  • Supported social media success by guiding clients through the setup of business email, YouTube channels, and other relevant platforms.
  • Maintain stores cleanliness, organization, and update window display weekly * Format weekly newsletters and send out mass marketing emails.
  • Planned and promoted a student film festival, emailed contacts, established and maintained social networking presence on Twitter and Facebook.
  • Develop internal publications such as newsletters, releases, email announcements, planned publications, as well as event graphics.
  • Edited documents related to the French Spotlight including, emails, contracts, and all documents in final business plan.
  • Created and implemented email marketing strategies that grow the database, engage and retain consumers, and ensure effective communication.
  • Created goals for online marketing tactics such as SEO, Paid Advertising, Email Marketing and Social Media.
  • Handle phone calls, emails, customer satisfaction reports, client account charges, client registrations and tallies.
  • Assist the director in editing company emails, responding to customer's concerns, and evaluating customer service.
  • Answer phones, emails and walk in questions about Communication major/minor, registration, classes and careers.
  • Leveraged social listening tools to inform email test strategies, search keywords and affiliate marketing for clients.
  • Increase student involvement with weekly email blasts of club events, contests, and member spotlights.
  • Produced content for social media, email marketing, campaigns, PR, and product copy.
  • Communicate with clients via phone and email, update calendar, and track/create/send out invoices.
  • Ensured brand consistency with success across social media, direct mail releases and email blasts.

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5. Instagram

high Demand
Here's how Instagram is used in Social Media Director jobs:
  • Update and maintain Facebook, Twitter and Instagram account for the radio station as well as the radio's website.
  • Create, curate, and manage all published content on Twitter and Instagram to promote Thursday - Saturday nightlife events.
  • Maintain social media sites including Facebook, Instagram, Twitter and SnapChat for The Equinox (School Paper)
  • Manage, update and produce content for all social media platforms including Facebook, Twitter and Instagram.
  • Managed all social media platforms/posting to Facebook (average 1,500 likes/week), Instagram, and Twitter
  • Oversee an Instagram page to increase exposure of Seton Hall chapter to encourage partnership and collaboration.
  • Update the social media such as; Facebook, Instagram and Twitter on a daily basis.
  • Created Facebook, Instagram and Twitter pages to promote an entertainment show on television.
  • Secured 550 Facebook page likes, 750 Twitter followers, and 6,100 Instagram followers.
  • Manage all published content and provide daily post on Twitter, Instagram and Facebook.
  • Created Instagram account for business, determined audience, post 2-4 times weekly.
  • Upload content to the Chapters Twitter, Instagram, and Facebook daily.
  • Increase and facilitate fan engagement through Facebook, Instagram, Twitter.
  • Promote the release of the film through Facebook, Instagramand Twitter.
  • Reached Instagram goal of 35,000 follower goal within 11 months.
  • Launched Twitter and Instagram campaigns for UC Davis chapter.
  • Increased the number of followers by 1500 on Instagram.
  • Created Instagram and Twitter accounts to reach different markets.
  • Created and built accounts on Twitter and Instagram.
  • Photographed children to marketing materials Marketed the preschool on Instagram

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6. Online Presence

high Demand
Here's how Online Presence is used in Social Media Director jobs:
  • Organize and structure an online presence throughout the ever growing Social Media network throughout several dozen sites.
  • Tracked and recorded company's traction on social media and investigated ways to increase online presence.
  • Documented and analyzed data taken from social media insights to measure growth of online presence.
  • Develop social media strategies for small - midsize companies that will increase their online presence.
  • Managed a number of different social media accounts and grew company's online presence.
  • Maintained social media accounts in order to improve online presence and engage customers.
  • Created and cultivated an online presence with various social media and its followers.
  • Manage the online presence and social media accounts of all agency clients.
  • Increased online presence by 1,000 percent over six month period.
  • Work with the Marketing team to maximize online presence.
  • Established and built an online presence for the start-up.
  • Promoted Pitt Dance Marathon through a positive online presence.
  • Maintained, updated, and developed the theatre's website and overall online presence which led to increased attendance at events.
  • Created accounts on social media platforms * Created and maintained an online presence

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7. Content Strategy

high Demand
Here's how Content Strategy is used in Social Media Director jobs:
  • Curated & led strategic social media initiatives and content strategy increasing consumer engagement and e-commerce sales.
  • Developed and executed content strategy for all online properties including the corporate website.
  • Designed and oversaw implementation of entire digital content strategy for the agency, increasing service offerings by 25 percent.
  • Lead content strategy for owned and operated videos; increase plays from 1M in 2014 to 14M in 2015.
  • Created corporate blog content strategy increasing page views by 96% and unique visitors by 216%.
  • Advise The429 head pastor and creative team on media findings, Web presence and content strategy.
  • Manage the agency's social media team and develop client content strategy for social media platforms.
  • Collaborated with the domestic social media team to develop content strategy and programs.
  • Define personas, content strategy, Social Media strategy and priorities.
  • Content strategy development based on follower analytics, statistics response, and brand voice.
  • Create social networking and content strategy for Easeamine.

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8. Youtube

high Demand
Here's how Youtube is used in Social Media Director jobs:
  • Hired permanently in 2014 after freelancing as a tech editor and YouTube tutorial host for two years.
  • Secured YouTube video star Stevie Ryan to star in viral video for RAW Natural Beauty.
  • Plan and execute social and content strategies for YouTube channel with over 1 Million monthly views
  • Increase social media audience (Facebook Likes, YouTube views, Twitter followers).
  • Maintain corporate Twitter, Facebook, YouTube Social Media profiles.
  • Implemented and administered chorus electronic social networking sites including Facebook grouppage, Twitter and YouTube, with a combined 1,500+ followers.
  • Appeared as on air spokesperson and trend expert for Dermstore in brand cross promotional videos airing on brand site and YouTube.
  • Manage and maintain clients social media platforms like Facebook, Twitter, Instagram, YouTube, Google+ etc.
  • Developed and maintained social media platforms for the club Successful event such as the YouTube Broadcast Box in Malaysia
  • Managed all video content on both main website and Youtube page.
  • Operate department Facebook, Twitter, Instagram, Youtube * Develop Marketing Campaigns * Manage Public & Alumni Relations
  • Generate talking points and responses to media inquiries as requested Produce video script for advertising spots and youtube

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9. Pinterest

high Demand
Here's how Pinterest is used in Social Media Director jobs:
  • Participated in Pinterest business account launch and provided feedback as needed.
  • Established consistent social media presence on Facebook and Pinterest.
  • Manage Business Journal's presence on social media sites including Facebook, Twitter, LinkedIn, Google+ and Pinterest.
  • Created brand name for new safety product from scratch using Facebook, Twitter, and Pinterest.
  • Created and now run the company's Facebook, Twitter, Pinterest and Blog.
  • Managed the Facebook, Pinterest and blog for a client, Art Docent Program.
  • Administered social media on Facebook, Twitter, LinkedIn, and Pinterest.
  • Managed the company's participation on Facebook, Twitter and Pinterest.
  • Create a business presence across social media channels, including, but not limited to Facebook, Pinterest, and Instagram.
  • Added and grew a follower base for the Charlotte Eagles in the Google+, Instagram, and Pinterest social networks.
  • Directed the company website and created daily content for Facebook, Twitter, Pinterest, Google+ and Tumblr.
  • Execute and manage social media accounts such as Facebook, Twitter, Instagram, Pinterest, etc.
  • Created and implemented content across all social platforms (Facebook, Twitter, Instagram, Pinterest).
  • Develop and execute ad campaigns for Facebook, Instagram, Twitter, and Pinterest.
  • Managed all social media platforms including Instagram, Facebook, Pinterest, and Twitter.
  • Created a successful social media platforms; Twitter, Facebook, Tumblr and Pinterest.
  • Promoted Gibson brand and related events via Twitter, Facebook, Tumblr and Pinterest
  • Create and post content for Facebook, Twitter, Instagram, and Pinterest.
  • Organized social networking sites Twitter, Facebook, Instagram, LinkedIn and Pinterest.
  • Produce all Twitter, Pinterest, Facebook, Instagram and blog posts.

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10. Linkedin

high Demand
Here's how Linkedin is used in Social Media Director jobs:
  • Developed Facebook, LinkedIn, Twitter, and YouTube profiles which regularly attract attention from hundreds of organizations and individuals worldwide.
  • Manage clients' social media profiles, including their Facebook business page, individual LinkedIn profile and Twitter account.
  • Create and manage company social media profiles and presence including Facebook, LinkedIn, Google+, Twitter and YouTube.
  • Created and managed company blog and social media profiles (Twitter, Facebook, LinkedIn, etc)
  • Manage social employee advocacy program using LinkedIn Elevate to amplify brand awareness via employee's social networks.
  • Lead a social media team in driving conversations on Twitter, Facebook, and LinkedIn.
  • Developed the social media strategy and implemented objectives through Facebook, Twitter, and LinkedIn.
  • Create and operate LinkedIn, Twitter, and Facebook for Ball Players LLC.
  • Post events on social media outlets including Facebook, Twitter, LinkedIn.
  • Produce original career-oriented content for blog, Facebook, and LinkedIn.
  • Coordinated professional social media profiles for organization on as Facebook, Twitter and LinkedIn Social media involvement improved by 20%
  • Developed and facilitated ePortfolio and LinkedIn workshops.
  • Handled initial creation of social media and online presence, managing accounts on Facebook, Twitter, LinkedIn, and Youtube.
  • Developed websites and social media platforms (Facebook, Twitter, LinkedIn, YouTube, Blogger, and Google Analytics).
  • Create websites and manage client's social media platforms such as Facebook, Twitter, Instagram, and LinkedIn profiles.
  • Acted as brand manager by interacting with customers and fans in real-time on Facebook, Twitter and Linkedin.
  • Managed all social media accounts such as: Instagram, Facebook, Twitter, LinkedIn and Google+.
  • Rebranded social media presence and implemented new social media strategy; Facebook, Twitter and LinkedIn.
  • Generated content for platforms including Facebook, Twitter, Instagram, and LinkedIn.
  • Created profiles on LinkedIn, Twitter and Instagram.

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11. Google Analytics

high Demand
Here's how Google Analytics is used in Social Media Director jobs:
  • Analyzed data from Google analytics in order to track progress and impact of online presence.
  • Tracked website stats with Google Analytics to capture and analyze website visitor data.
  • Evaluated success of social media advertisements via Facebook Insights and Google Analytics.
  • Use Google Analytics to assist in targeting markets based on demographics.
  • Worked with Google Analytics and provided SEO & SMO counseling.
  • Track, manage, and implement Google analytics.
  • Develop traffic reports via Google Analytics.
  • Selected & performed SEO/SEM Google Analytics and other web analytics reporting.
  • Utilized web analytics tools such as Google Analytics and Facebook Ads reporting to monitor performance.
  • Monitored by Google Analytics) * Create supporting and relevant postings daily surrounding recent events, stories, achievements.
  • Experienced with Google Analytics, Google +, Brandify, EdgeRank Checker, Seesmic, Pontiflex, and WordPress.

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12. Press Releases

high Demand
Here's how Press Releases is used in Social Media Director jobs:
  • Performed public relations duties for organization, including formulation of press releases, newsletters, speeches and other marketing materials.
  • Coordinated press coverage, including radio, film, print, and web interviews and press releases.
  • Develop and create marketing strategies, including press releases and media appearances for high profile cases.
  • Create monthly newsletters, client communications, community marketing materials, press releases and bi-weekly blogs.
  • Created weekly coverage reports and designed EPK's and press releases to contact and garnish press.
  • Prepared media kits; Coordinated editorial coverage and wrote press releases for local and national publications.
  • Composed and published press releases that increased clients' media coverage and online visibility.
  • Write company-wide Press Releases & create/monitor all Text Campaigns, Blogs, and newsletter
  • Authored and distributed press releases, media advisories, and marketing materials.
  • Develop and manage press releases and social media marketing campaigns.
  • Drafted online content and press releases for campaign website.
  • Organized media press releases for product and promotion.
  • Craft press releases to garner media exposure.
  • Write press releases and blog posts.
  • press releases, blog posts, and posts for Facebook, Twitter, and Google+.
  • Prepared and sent press releases.
  • Managed Advertisement for the 6th Annual Fashion For Kids' Sake Fashion Show -Supervised All Media Outlets -Creating/Distributing Press Releases
  • Managed and updated social media sites with news from our chapter Created press releases CAMPUS AND COMMUNITY INVOLVEMENT
  • Write press releases, online content, marketing, google adwords.

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13. Customer Service

high Demand
Here's how Customer Service is used in Social Media Director jobs:
  • Provided excellent customer service to consumers while performing store manager responsibilities including inventory, stocking, and delegating daily maintenance functions.
  • Provided excellent customer service tailored to each customer ensuring positive feedback online and in store
  • Served as a customer service representative for online complaints/feedback
  • Provide excellent and confidential customer service.
  • Manage reviews and reply to negative posts to resolve issues with customer service and maintain positive rankings on review websites
  • Manage Web & Social Media Pages, Marketing, Sales, Data Entry, Cold Calling, Customer Service.
  • Directed logistics operations and customer service for a large political client with monthly sales of $60,000 +.
  • Provided customer service to all members and created a clean and safe work out environment.
  • Used my excellent customer service to help customers with questions and issues regarding their orders.
  • Monitor sites for customer service opportunities and initiate conversations on behalf of the company.
  • Used social profiles as an extension of customer service for festival.
  • Trained new employees on selling procedures and customer service.
  • Oversee Customer Service to ensure a clear brand voice.
  • Top performing sales associate with excellent customer service skills.
  • Monitor and respond to all social customer service requests.
  • Provide customer service via social media accounts.
  • Decreased call center operations cost by $200K through creation and build out of self-serving customer service online resources.
  • Utilize customer service skills taking orders, running, and delivering in a timely manner.

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14. Tumblr

high Demand
Here's how Tumblr is used in Social Media Director jobs:
  • Oversee the social media team and their postings to Twitter, Facebook, and Tumblr for 5 separate blogs.
  • Managed several social media outlets for the brand, including Facebook, Twitter, Tumblr accounts.
  • Utilize social media sites such as Facebook, twitter, Tumblr, pint rest among others.
  • Maintain and Manage Social Media Channels including Facebook, Twitter, Google+, and Tumblr.
  • Increased Tumblr followers by 85% through revamping the layout and curating community specific content.
  • Write a Tumblr blog focusing on my travels and related experiences.

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15. Special Events

average Demand
Here's how Special Events is used in Social Media Director jobs:
  • Regulated and created social media platforms in addition to coordinating weekly and special events
  • Performed project management for special events including speaking engagements and TV programs.
  • Handled all social media websites, set up appointments and employee schedules, checked in/out all guests and marketed special events.
  • Designed and managed Huntington Park social media pages to additionally support Clippers games and other Huntington Park special events.
  • Advertise trade shows and special events to promote company and increase attendance.
  • Develop social media campaigns for the calendar year and special events.
  • Worked all special events, banquets and private parties.
  • Assisted with all onsite Customer Rewards promotions, special events, and concerts and shared information via social media.
  • Promoted station, shows, and special events on all major social media channels to increase listenership and followership.

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16. Adobe Photoshop

average Demand
Here's how Adobe Photoshop is used in Social Media Director jobs:
  • Created documents for office use to promote professionalism and public appearance with Adobe Photoshop and Microsoft Publisher.
  • Perform advanced computer processing of images (Canva, Adobe Photoshop.)
  • Designed original and informative images raising awareness of the bullying epidemic through Adobe Photoshop CS6.
  • Created and managed content delivery using Adobe Photoshop and Illustrator.
  • Created/edited original graphics for branded social media using Adobe Photoshop.
  • Designed advertising promotions for Start-up Company using Adobe Photoshop.

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17. Hootsuite

average Demand
Here's how Hootsuite is used in Social Media Director jobs:
  • Engaged and nurtured social media communities using HootSuite.
  • Maintained social media calendar and scheduled content using Hootsuite.
  • Monitored and managed the campaign utilizing Hootsuite.
  • Utilized Hootsuite to post updates by scheduling them to post at a certain time.
  • Utilized the social media management system Hootsuite to schedule posts for the accounts.
  • Managed multiple social media accounts and schedule posts through Hootsuite.
  • Utilized Hootsuite to manage the KSU Buzz Twitter and Facebook Wrote stories for KSU Buzz
  • Tracked analytics using Hootsuite and other analytics platforms.
  • Worked with Twitter and Facebook, also used "Hootsuite" to schedule tweets and posts.

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18. Internet

average Demand
Here's how Internet is used in Social Media Director jobs:
  • Filmed and edited television and internet advertisements to disburse using YouTube.
  • Work directly with Editor in Chief and Managing editor to create an Internet plan to promote the content of the writers.
  • Advised the agency's clients on social media programs to effectively reach consumers in the evolving communications environment of the Internet.
  • Constructed and maintained internet web pages and social media sites advising public of events and programs of the organization.
  • Developed social media accounts, marketing campaigns, and digital/printed materials to increase Internet presence.
  • Managed all social media programs, including social media pages, Internet forums and blogs.
  • Perform duties on computers and provide services for business productivity, Internet applications.
  • Developed and implemented best practices for handling customer service issues via internet channels.
  • Be responsible for taking photos and upload the newest information on the internet
  • Scheduled appointments via telephone, internet, and in-person.
  • Organized training events nationwide for REALTOR and partner groups and trained on internet marketing strategies.
  • handled all social media affairs, internet marketing and branding.
  • Research and creative use of internet ie.

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19. Blog Posts

average Demand
Here's how Blog Posts is used in Social Media Director jobs:
  • Write blog posts, prepare stories for local media, prepare subjects for media interviews.
  • Wrote/edited regular blog posts covering a variety of topics relating to the family.
  • Edit design team documentation and create blog posts to promote artist products.
  • Content creator of videos, photos, and blog posts.
  • Content generation of all Twitter and blog posts.
  • Developed and executed social media contests and corresponding blog posts to meet business objectives.

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20. Snapchat

average Demand
Here's how Snapchat is used in Social Media Director jobs:
  • Launched and ran the UDress Magazine Snapchat account, including live snapping from events and posting engaging viewer content.
  • Created content that helped increase followers & user engagement for Loyola School of Mass Communication's Snapchat
  • Established a visible social media presence through new concepts, most notably, contests and live updates via Snapchat.
  • Post daily on social media for the Union and Phoenix Club using Facebook, Twitter, and Snapchat
  • Led promotion on social outlets, including taking over the National Spoon Snapchat for an event
  • Established a visible social media presence through themed tweets and live updates via Snapchat.

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21. Search Engine Optimization

average Demand
Here's how Search Engine Optimization is used in Social Media Director jobs:
  • Completed day-to-day marketing activities for clients including social media and search engine optimization.
  • Develop the company's Search Engine Optimization (SEO) strategies to improve web visibility and exposure.
  • Perform Social Marketing tactics such as social bookmarking, website content creation, and search engine optimization
  • Skilled in search engine optimization (SEO) and the implementation of SEO strategies.
  • Create original content for website utilizing search engine optimization (SEO).
  • Manage and develop local Search Engine Optimization for clients.
  • Create reports and track digital analytics of every social media platform Manage online marketing programs for Search Engine Optimization and link building

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22. ROI

average Demand
Here's how ROI is used in Social Media Director jobs:
  • Represented the organization to receive a Detroit Free Press 2014 Michigan Green Leader honorable mention award in the nonprofit category.
  • Design, create and manage promotions and Social ad campaigns and compile report for management showing results (ROI).
  • Identify and tap into new channels to optimize ROI and fuel revenue growth for our self-service business model.
  • Monitored various metrics to assess growth, ROI, SEO, and effectiveness of different types of posts.
  • Created a mobile application for the facility and made available for purchase on the android and apple markets.
  • Develop ROI modeling to show how strategies are going to generate objectively measured return on social programs.
  • Increased ROI on Web Traffic, Lead Gen, and Conversion Campaigns via Facebook Ad platform.
  • Created, implemented, and administered client social media efforts focused on soft and hard ROI.
  • Created a social media brand which became our #1 ROI marketing avenue.
  • Increase brand engagement, brand awareness, website traffic and social media ROI.
  • Managed a virtual intern team from Detroit, Chicago, and LA.
  • Identified and accessed new channels to optimize ROI and fuel revenue growth.
  • Created Digital Media kit from the event to maximize ROI
  • Measure & Analyze to establish ROI.
  • Manage social media budgets, develop KPIS and report ROI Create analytic and metrics dashboards to present internally and externally
  • Utilized programs like Google Analytics, Excel, and PowerPoint to report and present growth and ROI.
  • Managed several client's ads spend and delivered ROI and positive growth analytics for their pages.
  • Determined KPIs and metrics for success across platforms and developed strategies to meet client ROI expectations.
  • Provide analytics to management, measure ROI and create digital marketing strategies with tangible results.
  • Organize social media strategy for all in-house iOS, Android and Facebook applications.

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23. Online

average Demand
Here's how Online is used in Social Media Director jobs:
  • Developed balanced strategies and cross-platform programs that leveraged media to fuel integration and interactivity between Online, Media and Print promotions.
  • Led national social media efforts for start-up company that aggregated online coupon deals and broadcast announcements
  • Continue to craft and curate inspirational and educational content and engage with online community.
  • Managed online reputation monitoring and response process for review/shopping sites and blogs.
  • Accelerated company growth through implementation of online services into SOA environment.
  • Implemented programs to improve online community engagement and social customer experience.
  • Mentor team of community managers cultivating and participating in online communities.
  • Created company's communication standards and practices for online communication.
  • Monitored, flagged posts and led online reputation management activities.
  • Developed brand awareness and online reputation through content management.
  • Track online marketing and website related performance and activity.
  • Generated a massive increase in online visibility and presence.
  • Managed day-to-day interactions with online communities to foster relationships.
  • Developed optimized analysis reports for online advertising purposes.
  • Monitored online reputation and addressed high-visibility customer issues.
  • Identified opportunities in social media and online marketing.
  • Build online relationships with other local organizations.
  • Lead online efforts communicating activities and events
  • Handled online media marketing, and I put together a street team for a National Recording Artist (Willie Clayton).
  • Worked across all divisions and departments (Online, Print and TV) to set a unified approach to social media.

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24. Community Management

average Demand
Here's how Community Management is used in Social Media Director jobs:
  • Manage social media planning for website for marketing strategies and community management.
  • Facilitated team of 12 in content generation and community management.
  • Increased brand awareness as well as fan growth and engagement with active community management and listening tools.
  • Served as Community Director for clients, providing content ideas and community management tips.
  • Develop and handle all online marketing, digital branding & community management.
  • Managed vendor relationships for social content, community management, social media advertising, direct mail initiatives and social media monitoring.

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25. Company Website

average Demand
Here's how Company Website is used in Social Media Director jobs:
  • Designed, developed and launched company website; created and implemented social media marketing plan.
  • Created new and innovative ways to use the main company website with social media.
  • Managed company website and social media pages by promoting featured services.
  • Launched a redesign of the Freelancers Insurance Company website.
  • Maintained & designed the company website.
  • Maintain and update current company website.
  • Summer 2011 * Developed and managed company website and social media platforms.
  • Maintain the company website (www.banditsroadhouse.com).

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26. New Clients

average Demand
Here's how New Clients is used in Social Media Director jobs:
  • Create social media posts across three unique networks to promote the company and attract new clients.
  • Created marketing posts to acquire and retain new clients through social media.
  • Developed social media strategy to attract new clients and practitioners.
  • Assist with new clients, phone calls, print orders, and print editing.
  • Provide guidance and practical solutions to increase marketability and profitability utilizing social media platforms to engage and attract new clients.
  • Developed and managed digital marketing campaigns that targeted potential new clients.

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27. Odyssey

average Demand
Here's how Odyssey is used in Social Media Director jobs:
  • Produced and published 12 creative pieces for The Odyssey; posted Hope College Odyssey writers' content to social media
  • Maintained social media and staff accounts for Meredith's chapter of Odyssey Online, and interacted with readers.
  • Manage 12 writers and their social media activity to confirm good PR for The Odyssey.
  • Researched current trending topics that would attractOdyssey's readers in order to create content with the potential to go viral.
  • Increased Odyssey presence on social media platforms through increased likes on Facebook, followers on Instagram and shares on articles.
  • Used social media to market The Odyssey Provided an easy-to-read weekly blog for college students to read
  • Shared students' articles across multiple social media platforms for the Loyola Maryland chapter of The Odyssey online magazine.

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28. Social Networks

average Demand
Here's how Social Networks is used in Social Media Director jobs:
  • Keep track of upgrades, along with changes in existing sites and emerging social networks.
  • Developed social networks to increase effectiveness with a growth rate of more than 500%.
  • Increased the follower base for Charlotte Eagles in the Twitter and Facebook social networks.
  • Train agents on use of social networks, video, blogs.
  • Engaged potential customers via various social networks and forums.
  • Updated all social networks with news and promotions.

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29. Social Platforms

average Demand
Here's how Social Platforms is used in Social Media Director jobs:
  • Provided recommendations for how to best leverage emerging social platforms and technologies for digital marketing purposes.
  • Leverage partnerships with social platforms and social media vendors to formulate unique and exciting opportunities.
  • Established crisis communication protocol for corporate response on social platforms.
  • Created owned media content across social platforms that were leveraged throughout all other channels to create an integrated campaign.
  • Defined and executed digital media strategies for Slim Peace website and social platforms.
  • Engage with fans on a daily basis on all social platforms.
  • Create social media apps for easy customer interaction on social platforms.
  • Leverage best practices to spark relevant participation across social platforms, with the goal of driving higher engagement and advocacy rates.
  • Managed and maintained several Facebook, Instagram and other social platforms for a wide-variety of clients.
  • Tracked content reach and engagement across social platforms and website using analytical tools.
  • Schedule and post on three different social platforms Handled Promotions

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30. Html

low Demand
Here's how Html is used in Social Media Director jobs:
  • Managed weekly e-mail communications and updates (text and HTML) to the contact lists using Constant Contact and Vertical Response.
  • Started off with generic HTML/CSS tasks, but quickly got into SEO and social media.
  • Created HTML social media tabs linking to service, sales, and inventory sites.
  • Build websites and blog sites for clients using WordPress and HTML basics.
  • Self-learned HTML and CSS on the job to assist in web development.
  • Prepare bi-weekly newsletters reaching 500,000 subscribers using MailChimp and HTML.
  • Updated copy on company content management systems using HTML.
  • Collaborated on HTML/ WYSIWYG web design formats for local music artists and corporate clientele - Constructed online platform for merchandise sales
  • Used HTML code to update website along with posting the agency blogs on Blogspot.

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31. Graphic Design

low Demand
Here's how Graphic Design is used in Social Media Director jobs:
  • Developed and maintained a social medial presence - Marketing coordinator - Digital Advertising and Graphic Design
  • Improved time management, communication, and management skills, as well as graphic design and blogging.
  • Created graphic design race logo elements: poster, t-shirt, banner, race course topographic map.
  • Assisted the art director in various graphic design tasks while under heavy workloads.
  • Collaborated to create overall marketing plan; created graphic design for marketing materials.
  • Managed editorial calendar and all design workflow for graphic designer.
  • Provided my graphic design skills for social media ads utilizing Adobe Photoshop CC on the Mac OS X & Windows 7.

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32. Company S

low Demand
Here's how Company S is used in Social Media Director jobs:
  • Coordinate company sales events and radio and television promotions.
  • Served as company spokesperson to 80,000 contributors by addressing questions and concerns around ongoing initiatives as well as site-wide technical concerns.
  • Educated president, LA and NY staff on the importance and function of personal and company social media platforms.
  • Developed and executed social media strategies for agency's range of clients - Maintained company social media and blog
  • Advised sales team on the company s social media best practices and guidelines.
  • Redesigned the company s website to provide a more consumer friendly user experience.
  • Designed Twitter and YouTube skins for our company sales team and clients.
  • Advanced the emerging company s image and reputation through social media advertising.
  • Develop and create content to reach the company s target to customers/clients.
  • Trained and mentored the company Social Media Managers.
  • Manage all aspects of company social media platforms.
  • Motivated to embrace company success and values.
  • Developed strategies for company s online presence.
  • Moderated all company social media accounts.Kept attendees from posting inappropriate things on company media pages.Answering questions for attendees through the website.
  • Manage the Facebook, Instagram, and Twitter accounts of the startup company SiliDog.
  • Managed social media networks, found and maintained clients, and wasdirectly responsible for the company s public image.

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33. Promotional Events

low Demand
Here's how Promotional Events is used in Social Media Director jobs:
  • Designed and launched targeted promotional social media campaigns, promotional events, and online competitions.
  • Managed promotional events, including stage managing and strategically setting up for events.
  • Represented Hot 107.9 when running promotional events for the radio station and assisted brand managers daily for meetings and weekly goals.
  • Execute marketing strategies and participate in promotional events to bring in new catering and restaurant business.
  • Produce segments, write liner copy, handle board operations, and run promotional events.
  • Assist in planning and execution of promotional events.
  • Created flyers, newsletters, and organize promotional events.

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34. Social Content

low Demand
Here's how Social Content is used in Social Media Director jobs:
  • Formed and coordinated social content teams - including photographers, athletes, and graphic designers.
  • Write and publish social content using a variety of publishing/scheduling tools.
  • Support social content strategies and create daily content.
  • Ensured placement in social content Web sites such as Facebook, Twitter, Instagram, etc.
  • Transformed matter-of-fact promotional requests into engaging web and social content.
  • Developed strong relationships with internal and external partners with whom social content development depended.

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35. SEM

low Demand
Here's how SEM is used in Social Media Director jobs:
  • Created Social Media presence, Advertisements and Promotions Inventory and general store management Sales Key Holder
  • Assembled and supervised a five-person social media committee.
  • Completed and documented travel reimbursement documents for staff.
  • Updated social media outlets and created unique advertisements.
  • Provided corporate training with internal digital marketing seminars.
  • Reviewed and implemented advertisement and marketing opportunities.
  • Develop and manage social promotions and advertisements.
  • Manage day to day operations, hire and train staff, customer service, troubleshoot, run social media sites, advertisements
  • Coordinated all company events from client oriented open houses and technology seminars to company holiday parties and morale building events.
  • Facilitated the show by advising crew members, assembling the set, and completing research finding photos as needed.
  • Coordinated with outside sponsors and events to produce marketing materials for concerts, seminars, and client/talent bookings.
  • Monitored broadcast media, including paid advertisements, and liaised with media vendors on the campaign's behalf.
  • Selected to be member of Hip Hop Ensemble and for an online campus-wide newspaper print.
  • Note: I received $700 per semester at Black Squirrel Radio.
  • Worked with festival producers and sponsors to come up with social media advertisements
  • Manage and setup a social media command center during the seminar.
  • Implement SEO/SEM campaigns for clients that are effective and budget friendly.
  • Conduct training seminars for KPRC reporters, anchors, and producers.
  • Develop strategic plans for before, during and after the seminar.
  • Created marketing plans and advertisements for events through social media platforms.

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36. Vine

low Demand
Here's how Vine is used in Social Media Director jobs:
  • Partnered with The Martha s Vineyard Diet Detox, Inc. and executed social media strategies that met client objectives.
  • Build strong work ethic by performing monthly vineyard improvement projects.

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37. PPC

low Demand
Here's how PPC is used in Social Media Director jobs:
  • Used social media, blogging and PPC to secure 7,000+ qualified leads for an industry specific insurance company.
  • Assisted the Director of Marketing with the launch and execution Google AdWords/PPC Campaigns.
  • Utilized several SEO/PPC tools analyze client's website improve clients website.
  • Increased fan page likes from 30 to 1,000+ through a Facebook Ads Pay-Per-Click (PPC) campaign.
  • Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement.
  • Schedule and implement social media activities (communication and PPC campaigns).

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38. Mailchimp

low Demand
Here's how Mailchimp is used in Social Media Director jobs:
  • Promote events and monthly specials via MailChimp campaigns.
  • Plan, develop, conduct surveys, and collect data using SurveyMonkey, MailChimp, interviews, and public opinion polls.
  • Manage and distribute newsletter campaigns to 12,000+ contacts using MailChimp; weekly meeting with marketing and sales team via GoToMeeting.
  • Create, monitor and manage all e-mail marketing campaigns via MailChimp to engage with store owners across the country.
  • Create monthly newsletters (content and graphics) for several clients using MailChimp and Constant Contact.
  • Created online marketing materials through Constant Contact and MailChimp email marketing sites.

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39. Powerpoint

low Demand
Here's how Powerpoint is used in Social Media Director jobs:
  • Maintained PowerPoint presentations weekly, digital media, and announcements.
  • Designed worship slide show presentations using Microsoft PowerPoint.
  • Created PowerPoint presentations for company executives.
  • Created quarterly PowerPoint Presentations highlighting Agency news and upcoming events
  • Managed, scheduled, and trained staff for audio, video, lighting, and PowerPoint positions.
  • Create and oversee operating and capital budgets, prepare PowerPoint presentations for division meetings.

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40. Weekly Articles

low Demand
Here's how Weekly Articles is used in Social Media Director jobs:
  • Published weekly articles on a millennial-focused news website.
  • Edited weekly articles, created, and approved article ideas to match the target audience of the blog.
  • Posted weekly articles on The Daily Illini Facebook page with over 9,000 impressions per post.
  • Published weekly articles which reached over 50 thousand total shares.

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41. Original Content

low Demand
Here's how Original Content is used in Social Media Director jobs:
  • Develop digital program packages around station features and original content to drive audience and engagement for sites.
  • Curated original content focused on campus fashion to be posted on social media platforms.
  • Write, shoot, edit, and produce original content.
  • Created original content for a Blogger platform blog.
  • Created graphics and original content when needed.
  • Developed and executed our marketing campaign using original content as well as supporting third party content.

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42. Social Channels

low Demand
Here's how Social Channels is used in Social Media Director jobs:
  • Managed all social channels (Facebook, Twitter, and Instagram) including monitoring, publishing, and content development.
  • Own performance reports, analytics, and insights to inform decision-making for all social channels.
  • Manage social channels (Facebook, Twitter, Tumblr, Instagram) Provide and develop overall Social Media Strategy.
  • Established a customer service model to acknowledge publicly/resolve privately in social channels that helped move conversations offline and quickly to resolution.
  • Developed annual and quarterly advertising budgets and promotional strategies to earn visibility for our content on social channels.
  • Implemented strategy across social channels and monitored and optimized campaigns to drive engagement.

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43. Trade Shows

low Demand
Here's how Trade Shows is used in Social Media Director jobs:
  • Organized, scheduled and supervised arrangements/marketing for national trade shows and record-setting warehouse sale.
  • Act as brand manager and representative at all trade shows, includes participation in on- camera interviews and conducting sales demonstrations.
  • Managed and organized all major trade shows for company, including our presence at the Farm Show and Ag Progress Days.
  • Participated in meetings / trade shows on storm water retention, detention, storage, water quality and reuse.
  • Represented the company at trade shows and various events to create brand awareness and exposure.
  • Coordinate with manufacturers, vendors, suppliers and subcontractors for trade shows and events.
  • Engaged in market research online and at trade shows.
  • Helped run and plan nationwide trade shows.

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44. Target Audience

low Demand
Here's how Target Audience is used in Social Media Director jobs:
  • Required creative and critical thinking to consistently deliver client's Brand message to target audiences in new and unique ways.
  • Managed a team of writers to develop engaging content that both demonstrated client expertise and benefited their target audience.
  • Direct social media ad program, including target audiences.
  • Market initiatives; create ongoing conversations with target audience and key influencers.
  • target audiences, while promoting their institutional brand.
  • Developed and implemented media plans, supervised research, identified target audience and provided recommendations.

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45. CRM

low Demand
Here's how CRM is used in Social Media Director jobs:
  • Led winning pitches from initial RFP to close for AARP multicultural CRM and BMW North America multicultural.
  • Managed requirement gathering, testing & deployment, and training & adoption with the CRM tool.
  • Implemented a CRM solution to target existing owners with relevant Accessory information through web and direct mail communications
  • Identify prospects for business development and provide CRM database administration.
  • Project Manager for CRM conversion.
  • Edit content for clarity and cohesion with BGCA's messaging and brand management, CRM standards.

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46. Market Research

low Demand
Here's how Market Research is used in Social Media Director jobs:
  • Initiated market research and provided analysis for all digital content.
  • Utilized market research and metrics to optimize and prioritize features that make applications and games more engaging, viral and profitable.
  • Sole responsibility for managing and operating social media through trend forecasting and market research.
  • Developed Social Media Plan ~ Conducted Market Research ~ Identified Key Markets and Sites ~ Goal setting and evaluation
  • Perform continuous market research on top trends and to provide brand-speci?c consumer insights.
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

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47. Creative Direction

low Demand
Here's how Creative Direction is used in Social Media Director jobs:
  • Translated established creative direction into conceptual ideas.
  • Provided creative direction for both National and Local marketing media and marketing materials.
  • Originated 148-page magazine and provided creative direction for all marketing efforts; directed team of designers and illustrators.
  • Provide Art/Creative Direction for print campaigns.
  • Oversee marketing operations for accounts, providing creative direction to personnel.
  • Provided creative direction for designers, including images, fonts and overall feel.

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48. Fan Base

low Demand
Here's how Fan Base is used in Social Media Director jobs:
  • Used software tools to efficiently manage followers and followings that greatly help with fan base expansion and engagement.
  • Developed and implemented fan base outreach initiatives.
  • Conducted research and analyzed competitor strategies to determine the best practices for increasing fan base.
  • Consulted with clients on best approach to building fan base, boosting social interaction and keeping pages updated.
  • Collected and analyzed performance data for each platform; optimized campaigns toward growth of the Scion fan base.
  • Supported organization's goal to increase funding and social media fan base reach.

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49. Current Events

low Demand
Here's how Current Events is used in Social Media Director jobs:
  • Communicated with organizations to stay up-to-date with all current events.
  • Maintain website, update current events, and various social media platforms on a regular basis as needed.
  • Create engaging online content focused on current events, local, and national news interests.
  • Analyzed current events and news articles in reference to company and products offered.

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50. Multiple Platforms

low Demand
Here's how Multiple Platforms is used in Social Media Director jobs:
  • Review and recommend digital technology and define social media marketing best practices across multiple platforms to improve overall brand strategy.
  • Managed day-to-day audience engagement, content and conversations across multiple platforms.
  • Combined social media efforts through multiple platforms, including Facebook and Twitter.
  • Create and share content across multiple platforms.
  • Managed multiple brand communities across multiple platforms to drive engagement, community, branding, and awareness for the products.
  • Content marketing writer, editor, consultant, and social media manager for a variety of clients using multiple platforms.

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20 Most Common Skill for a Social Media Director

Facebook18.8%
Twitter15.6%
Web Content12.9%
Email9.7%
Instagram9.1%
Online Presence7.9%
Content Strategy5.6%
Youtube3%

Typical Skill-Sets Required For A Social Media Director

RankSkillPercentage of ResumesPercentage
1
1
Facebook
Facebook
16.7%
16.7%
2
2
Twitter
Twitter
13.9%
13.9%
3
3
Web Content
Web Content
11.5%
11.5%
4
4
Email
Email
8.7%
8.7%
5
5
Instagram
Instagram
8.1%
8.1%
6
6
Online Presence
Online Presence
7.1%
7.1%
7
7
Content Strategy
Content Strategy
5%
5%
8
8
Youtube
Youtube
2.7%
2.7%
9
9
Pinterest
Pinterest
2.7%
2.7%
10
10
Linkedin
Linkedin
2.1%
2.1%
11
11
Google Analytics
Google Analytics
1.5%
1.5%
12
12
Press Releases
Press Releases
1.4%
1.4%
13
13
Customer Service
Customer Service
1.3%
1.3%
14
14
Tumblr
Tumblr
1.3%
1.3%
15
15
Special Events
Special Events
1.2%
1.2%
16
16
Adobe Photoshop
Adobe Photoshop
0.9%
0.9%
17
17
Hootsuite
Hootsuite
0.9%
0.9%
18
18
Internet
Internet
0.8%
0.8%
19
19
Blog Posts
Blog Posts
0.7%
0.7%
20
20
Snapchat
Snapchat
0.7%
0.7%
21
21
Search Engine Optimization
Search Engine Optimization
0.6%
0.6%
22
22
ROI
ROI
0.6%
0.6%
23
23
Online
Online
0.5%
0.5%
24
24
Community Management
Community Management
0.5%
0.5%
25
25
Company Website
Company Website
0.5%
0.5%
26
26
New Clients
New Clients
0.5%
0.5%
27
27
Odyssey
Odyssey
0.5%
0.5%
28
28
Social Networks
Social Networks
0.5%
0.5%
29
29
Social Platforms
Social Platforms
0.4%
0.4%
30
30
Html
Html
0.4%
0.4%
31
31
Graphic Design
Graphic Design
0.4%
0.4%
32
32
Company S
Company S
0.4%
0.4%
33
33
Promotional Events
Promotional Events
0.3%
0.3%
34
34
Social Content
Social Content
0.3%
0.3%
35
35
SEM
SEM
0.3%
0.3%
36
36
Vine
Vine
0.3%
0.3%
37
37
PPC
PPC
0.3%
0.3%
38
38
Mailchimp
Mailchimp
0.3%
0.3%
39
39
Powerpoint
Powerpoint
0.3%
0.3%
40
40
Weekly Articles
Weekly Articles
0.3%
0.3%
41
41
Original Content
Original Content
0.3%
0.3%
42
42
Social Channels
Social Channels
0.3%
0.3%
43
43
Trade Shows
Trade Shows
0.3%
0.3%
44
44
Target Audience
Target Audience
0.3%
0.3%
45
45
CRM
CRM
0.3%
0.3%
46
46
Market Research
Market Research
0.3%
0.3%
47
47
Creative Direction
Creative Direction
0.3%
0.3%
48
48
Fan Base
Fan Base
0.3%
0.3%
49
49
Current Events
Current Events
0.3%
0.3%
50
50
Multiple Platforms
Multiple Platforms
0.3%
0.3%

11,251 Social Media Director Jobs

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