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The differences between social media directors and communications directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media director and a communications director. Additionally, a communications director has an average salary of $107,700, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a communications director are web content, press releases, and customer service.
| Social Media Director | Communications Director | |
| Yearly salary | $70,846 | $107,700 |
| Hourly rate | $34.06 | $51.78 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,016 | 27,939 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.
Social media directors and communications directors have different pay scales, as shown below.
| Social Media Director | Communications Director | |
| Average salary | $70,846 | $107,700 |
| Salary range | Between $40,000 And $124,000 | Between $61,000 And $188,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Idaho | Nevada |
| Best paying company | Accenture | McKinsey & Company Inc |
| Best paying industry | Internet | Health Care |
There are a few differences between a social media director and a communications director in terms of educational background:
| Social Media Director | Communications Director | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between social media directors' and communications directors' demographics:
| Social Media Director | Communications Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 40.2% Female, 59.8% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |