Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between social media directors and social media content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a social media director, becoming a social media content manager takes usually requires 8-10 years. Additionally, a social media director has an average salary of $70,846, which is higher than the $54,354 average annual salary of a social media content manager.
The top three skills for a social media director include facebook insights, instagram and twitter. The most important skills for a social media content manager are social media marketing, digital marketing, and instagram.
| Social Media Director | Social Media Content Manager | |
| Yearly salary | $70,846 | $54,354 |
| Hourly rate | $34.06 | $26.13 |
| Growth rate | 8% | 10% |
| Number of jobs | 39,016 | 69,077 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
A social media content manager oversees a company or individual's social media platforms, aiming to enhance its online presence and raise brand awareness. They typically manage a group of content specialists and graphic designers, and together they conceptualize plans and campaigns that align with the brand's purpose and vision. It is also their responsibility to establish guidelines and timelines, monitor every online campaign, research opportunities and trends, and resolve issues promptly and efficiently. Moreover, as a manager, they must lead and encourage teams to reach goals, all while enforcing the company's policies and regulations.
Social media directors and social media content managers have different pay scales, as shown below.
| Social Media Director | Social Media Content Manager | |
| Average salary | $70,846 | $54,354 |
| Salary range | Between $40,000 And $124,000 | Between $31,000 And $92,000 |
| Highest paying City | Seattle, WA | - |
| Highest paying state | Idaho | - |
| Best paying company | Accenture | - |
| Best paying industry | Internet | - |
There are a few differences between a social media director and a social media content manager in terms of educational background:
| Social Media Director | Social Media Content Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between social media directors' and social media content managers' demographics:
| Social Media Director | Social Media Content Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 42.8% Female, 57.2% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |