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Become A Social Media Editor

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Working As A Social Media Editor

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $46,000

    Average Salary

What Does A Social Media Editor Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Social Media Editor

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Social Media Editor Career Paths

Social Media Editor
Editor Consultant Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Editor Project Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Editor Owner Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Staff Writer Public Relations Specialist Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Staff Writer Communications Manager Public Relations Director
Media Relations Director
5 Yearsyrs
Staff Writer Managing Editor Communications Manager
Communications Project Manager
6 Yearsyrs
Writer And Editor Technical Writer Web Developer
Web Content Manager
5 Yearsyrs
Writer And Editor Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Writer And Editor Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Writer Copy Editor Managing Editor
Publications Manager
5 Yearsyrs
Writer Social Media Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Media Coordinator Marketing Specialist Brand Manager
Head Of Marketing
5 Yearsyrs
Media Coordinator Marketing Consultant Senior Product Manager
Marketing Lead
5 Yearsyrs
Media Coordinator Marketing Coordinator Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Writer Communications Specialist Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Managing Editor Social Media Manager Strategist
Senior Strategist
8 Yearsyrs
Contributing Writer Content Writer Content Manager
Digital Content Manager
5 Yearsyrs
Contributing Writer Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Contributing Writer Senior Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Media Consultant Marketing Account Executive Marketing Account Manager
Digital Account Manager
5 Yearsyrs
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Do you work as a Social Media Editor?

Help others decide if this is a good career for them

Average Length of Employment
Media Specialist 2.9 years
Editor 2.6 years
Web Editor 2.0 years
Content Editor 1.9 years
Content Creator 1.6 years
Media Coordinator 1.6 years
Top Careers Before Social Media Editor
Internship 17.8%
Editor 7.6%
Reporter 5.1%
Cashier 4.5%
Server 4.3%
Volunteer 4.1%
Writer 2.7%
Top Careers After Social Media Editor
Internship 12.8%
Editor 10.3%
Writer 4.2%
Reporter 3.9%
Volunteer 3.3%
Server 2.8%
Cashier 2.8%
Manager 2.7%

Do you work as a Social Media Editor?

Social Media Editor Demographics

Gender

Female

50.5%

Male

35.0%

Unknown

14.5%
Ethnicity

White

57.8%

Hispanic or Latino

18.8%

Black or African American

11.0%

Asian

8.6%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

41.1%

French

16.4%

Chinese

5.8%

Mandarin

5.3%

Italian

5.3%

German

3.9%

Portuguese

3.4%

Japanese

3.4%

Arabic

3.4%

Cantonese

2.4%

Korean

1.9%

Indonesian

1.4%

Russian

1.4%

Hebrew

1.0%

Armenian

1.0%

Tagalog

1.0%

Vietnamese

0.5%

Hindi

0.5%

Dutch

0.5%

Yoruba

0.5%
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Social Media Editor Education

Schools

University of Texas at Austin

13.3%

New York University

9.0%

University of Florida

6.2%

Syracuse University

5.6%

Columbia College Chicago

5.6%

New School

5.6%

Temple University

5.3%

San Francisco State University

4.3%

Pennsylvania State University

4.3%

Full Sail University

4.3%

University of Southern California

4.0%

San Diego State University

4.0%

Hofstra University

4.0%

San Jose State University

3.7%

University of North Carolina at Chapel Hill

3.7%

University of North Texas

3.4%

University of Maryland - College Park

3.4%

Texas State University

3.4%

University of Washington

3.4%

University of Central Florida

3.4%
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Majors

Communication

20.7%

Journalism

16.3%

English

8.2%

Business

7.9%

Marketing

6.4%

Public Relations

5.9%

Photography

5.3%

Writing

5.2%

Fine Arts

3.0%

Graphic Design

2.9%

Psychology

2.5%

Political Science

2.5%

History

2.2%

Advertising

2.0%

Specialized Sales And Merchandising

1.8%

Digital Media

1.7%

Audiovisual Communications Technologies

1.5%

Computer Science

1.4%

Sociology

1.4%

Education

1.3%
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Degrees

Bachelors

64.0%

Masters

14.3%

Other

13.6%

Associate

4.2%

Certificate

2.1%

Doctorate

1.3%

Diploma

0.5%

License

0.0%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$46,000
View Detailed Salary Report
$31,000
Min 10%
$46,000
Median 50%
$46,000
Median 50%
$46,000
Median 50%
$46,000
Median 50%
$46,000
Median 50%
$46,000
Median 50%
$46,000
Median 50%
$67,000
Max 90%
Best Paying Company
Verizon
Highest Paying City
Burlington, MA
Highest Paying State
Alaska
Avg Experience Level
1.5 years
How much does a Social Media Editor make at top companies?
The national average salary for a Social Media Editor in the United States is $46,385 per year or $22 per hour. Those in the bottom 10 percent make under $31,000 a year, and the top 10 percent make over $67,000.

Real Social Media Editor Salaries

Job Title Company Location Start Date Salary
Media Partnerships Editor Quora, Inc. Mountain View, CA Aug 10, 2014 $105,000
Media Partnerships Editor Quora, Inc. Mountain View, CA Oct 08, 2014 $105,000
Social Media Editor Dow Jones and Company New York, NY Oct 01, 2012 $102,000
New Media Editor Pima County Government Tucson, AZ Aug 20, 2015 $72,835
New Media Editor Pima County Government Tucson, AZ Apr 04, 2011 $69,992
Social Media Editor Nextbook, Inc. New York, NY Aug 06, 2015 $65,000
Social Media Editor The Univision Network Limited Partnership Miami, FL Sep 05, 2016 $60,000
Editor, Social Media Charlie Rose Inc. New York, NY Sep 02, 2014 $60,000
Social Programming Editor MIC Network, Inc. New York, NY Sep 14, 2016 $60,000 -
$70,000
Social Media Editor The Univision Network Limited Partnership Miami, FL Jan 09, 2016 $60,000
Social Media Editor Cheetah Mobile America, Inc. Burlingame, CA Jan 12, 2015 $55,800
Interactive Media Services Editor ARS & Civitas, Inc. New York, NY Jul 27, 2011 $52,175
Interactive Media Services Editor ARS & Civitas, Inc. Chicago, IL Jan 15, 2010 $52,175
Interactive Media Services Editor ARS & Civitas, Inc. New York, NY Jan 19, 2012 $52,175
New Media Editor The Aspen Institute Washington, DC May 14, 2010 $50,000
Social Media Editor Business Insider Inc. New York, NY Oct 01, 2010 $50,000
Social Media Editor Business Insider Inc. New York, NY Aug 22, 2010 $50,000
Media Editor Creative Productions Studio NY Mar 15, 2016 $48,500
Social Media and Communications Catch 24 Advertising & Design, Inc. New York, NY Apr 14, 2013 $44,745 -
$56,349
Social Media Editor How 2 Media Inc. New York, NY Sep 14, 2016 $43,000
Social Media Editor Spark Network Inc. New York, NY Oct 09, 2016 $42,909
Social Media Editor Spark Network Inc. New York, NY Jan 09, 2016 $42,765
Media Program Editor Little Saigon Radio Broadcasting Inc. Westminster, CA Oct 01, 2011 $41,829
Media Program Editor Little Saigon Radio Broadcasting Inc. Westminster, CA Oct 07, 2011 $41,829
Social Media Editor Nextbook Inc. New York, NY Aug 12, 2013 $41,740
Electronic Media Editor Galaxy Systems, Inc. Washington, DC Sep 21, 2016 $40,801

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Top Skills for A Social Media Editor

  1. Facebook
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Created a social media plan for the Exponent Monitored the Exponent's Facebook and Twitter pages Worked with editors to implement content
  • Launched an online ticket giveaway increasing Twitter following by 200+ and Facebook 'likes' by 400+ in less than 3 days.
  • Create and edit content for social media, press releases, company website, and brochures.
  • Produced and edited social media and online content for organization dedicated to preparing disadvantaged students for success in high school.
  • Documented and collected data at ESPN NEXT's Super Bowl event and distributed data through ESPN's Twitter and Instagram handles.

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Top 10 Best States for Social Media Editors

  1. District of Columbia
  2. Massachusetts
  3. New York
  4. Connecticut
  5. Virginia
  6. California
  7. Washington
  8. New Jersey
  9. Rhode Island
  10. Illinois
  • (140 jobs)
  • (149 jobs)
  • (567 jobs)
  • (72 jobs)
  • (159 jobs)
  • (708 jobs)
  • (101 jobs)
  • (69 jobs)
  • (7 jobs)
  • (333 jobs)

Top Social Media Editor Employers

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Jobs From Top Social Media Editor Employers

Social Media Editor Videos

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

A Day in the Life | Daily Tar Heel Editor-in-Chief Jenny Surane

A Day in the Life" - My Internship Abroad at Spain-Holiday.com"

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