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Become A Social Media Editor

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Working As A Social Media Editor

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $51,260

    Average Salary

What Does A Social Media Editor Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Social Media Editor

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Social Media Editor jobs

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Social Media Editor Career Paths

Social Media Editor
Brand Ambassador Account Manager Marketing Manager
Associate Director, Marketing
8 Yearsyrs
Brand Ambassador Account Executive Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Social Media Director Marketing Consultant Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Graphic Designer Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Content Writer Web Content Writer Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Social Media Strategist Digital Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Ambassador Account Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Manager Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Social Media Manager Digital Marketing Manager
Marketing Director
7 Yearsyrs
Content Writer Content Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Writer Writer And Editor Communications Manager
Marketing Manager
6 Yearsyrs
Marketing Manager Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Ambassador Sales Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Social Media Strategist Media Consultant Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Freelance Photographer Sales Specialist Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Writer Project Manager Product Manager
Product Marketing Manager
7 Yearsyrs
Graphic Designer Marketing Specialist Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Social Media Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Social Media Specialist Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Social Media Specialist Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Media Specialist 2.9 years
Editor 2.6 years
Content Editor 2.0 years
Online Editor 2.0 years
Media Consultant 2.0 years
Web Editor 2.0 years
Media Promoter 1.8 years
Media Executive 1.7 years
Media Assistant 1.7 years
Media Analyst 1.7 years
Media Associate 1.7 years
Media Coordinator 1.6 years
Top Employers Before
Internship 18.3%
Editor 5.9%
Volunteer 4.4%
Server 3.5%
Cashier 3.1%
Reporter 2.8%
Top Employers After
Internship 13.6%
Editor 7.6%
Volunteer 4.5%
Server 4.1%
Writer 4.0%
Owner 3.7%
Manager 2.9%

Social Media Editor Demographics

Gender

Female

58.4%

Male

38.4%

Unknown

3.2%
Ethnicity

White

76.9%

Hispanic or Latino

11.8%

Asian

8.9%

Unknown

1.8%

Black or African American

0.6%
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Languages Spoken

Spanish

45.6%

French

15.3%

Mandarin

5.8%

Chinese

5.8%

Italian

4.1%

German

3.4%

Hindi

2.4%

Portuguese

2.4%

Japanese

2.4%

Arabic

2.0%

Cantonese

1.7%

Urdu

1.7%

Korean

1.4%

Hebrew

1.0%

Indonesian

1.0%

Yoruba

1.0%

Tagalog

1.0%

Dutch

0.7%

Turkish

0.7%

Bengali

0.7%
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Social Media Editor Education

Schools

University of Texas at Austin

8.2%

University of Delaware

7.6%

University of Phoenix

6.8%

New York University

6.5%

Syracuse University

5.9%

Texas State University

5.7%

Temple University

5.4%

San Francisco State University

4.5%

Arizona State University

4.5%

University of Colorado at Boulder

4.5%

Brigham Young University

4.2%

Pennsylvania State University

4.2%

University of Florida

4.2%

University of Central Florida

4.2%

University of Georgia

4.2%

University of North Texas

4.0%

San Jose State University

4.0%

Elon University

3.7%

Michigan State University

3.7%

Columbia College Chicago

3.7%
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Majors

Communication

20.8%

Journalism

11.7%

Business

10.1%

Marketing

9.2%

English

7.1%

Public Relations

6.7%

Photography

4.3%

Writing

3.6%

Psychology

3.4%

Fine Arts

3.0%

Graphic Design

2.6%

Political Science

2.5%

Management

2.4%

History

2.2%

Advertising

2.1%

Computer Science

1.9%

Liberal Arts

1.7%

Kinesiology

1.6%

Specialized Sales And Merchandising

1.6%

Sociology

1.5%
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Degrees

Bachelors

62.6%

Other

15.3%

Masters

14.0%

Associate

4.3%

Certificate

2.4%

Doctorate

1.0%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Social Media Editor Salaries

Job Title Company Location Start Date Salary
Media Partnerships Editor Quora, Inc. Mountain View, CA Oct 08, 2014 $105,000
Media Partnerships Editor Quora, Inc. Mountain View, CA Aug 10, 2014 $105,000
Social Media Editor Dow Jones and Company New York, NY Oct 01, 2012 $102,000
New Media Editor Pima County Government Tucson, AZ Aug 20, 2015 $72,835
New Media Editor Pima County Government Tucson, AZ Apr 04, 2011 $69,992
Social Media Editor Nextbook, Inc. New York, NY Aug 06, 2015 $65,000
Social Media Editor The Univision Network Limited Partnership Miami, FL Jan 09, 2016 $60,000
Social Media Editor The Univision Network Limited Partnership Miami, FL Sep 05, 2016 $60,000
Editor, Social Media Charlie Rose Inc. New York, NY Sep 02, 2014 $60,000
Social Programming Editor MIC Network, Inc. New York, NY Sep 14, 2016 $60,000 -
$70,000
Social Media Editor Cheetah Mobile America, Inc. Burlingame, CA Jan 12, 2015 $55,800
Interactive Media Services Editor ARS & Civitas, Inc. New York, NY Jan 19, 2012 $52,175
Interactive Media Services Editor ARS & Civitas, Inc. Chicago, IL Jan 15, 2010 $52,175
Interactive Media Services Editor ARS & Civitas, Inc. New York, NY Jul 27, 2011 $52,175
New Media Editor The Aspen Institute Washington, DC May 14, 2010 $50,000
Social Media Editor Business Insider Inc. New York, NY Oct 01, 2010 $50,000
Social Media Editor Business Insider Inc. New York, NY Aug 22, 2010 $50,000
Media Editor Creative Productions Studio NY Mar 15, 2016 $48,500
Social Media and Communications Catch 24 Advertising & Design, Inc. New York, NY Apr 14, 2013 $44,745 -
$56,349
Social Media Editor How 2 Media Inc. New York, NY Sep 14, 2016 $43,000
Social Media Editor Spark Network Inc. New York, NY Oct 09, 2016 $42,909
Social Media Editor Spark Network Inc. New York, NY Jan 09, 2016 $42,765
Media Program Editor Little Saigon Radio Broadcasting Inc. Westminster, CA Oct 01, 2011 $41,829
Media Program Editor Little Saigon Radio Broadcasting Inc. Westminster, CA Oct 07, 2011 $41,829
Social Media Editor Nextbook Inc. New York, NY Aug 12, 2013 $41,740
Electronic Media Editor Galaxy Systems, Inc. Washington, DC Sep 21, 2016 $40,801

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Top Skills for A Social Media Editor

FacebookInsightsTwitterWebContentInstagramOnlinePresenceVideoContentContentStrategyPinterestYoutubeAdobePhotoshopLinkedinCustomerServiceTumblrPhotographySEOGoogleAdwordsHootsuiteBlogPostsInternetPressReleases

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Top Social Media Editor Skills

  1. Facebook Insights
  2. Twitter
  3. Web Content
You can check out examples of real life uses of top skills on resumes here:
  • Gathered and analyzed metrics of brands through Facebook Insights, to demonstrate the benefits of social networking.
  • Helped in growing station Twitter page to nearly 9,000 followers and official Facebook page to over 43,000 likes.
  • Web Content Writer: wrote articles pertaining to high school/college basketball.
  • Helped in maintaining the station's official Twitter, Facebook and Instagram accounts.
  • Manage social media and online advertisements, create and maintain website and online presence.

Top Social Media Editor Employers

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Social Media Editor Videos

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

A Day in the Life | Daily Tar Heel Editor-in-Chief Jenny Surane

A Day in the Life" - My Internship Abroad at Spain-Holiday.com"

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