Social media editor demographics and statistics in the US
Social media editor demographics research summary. Zippia estimates social media editor demographics and statistics in the United States by using a database of 30 million profiles. Our social media editor estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media editors after extensive research and analysis:
- There are over 40,836 social media editors currently employed in the United States.
- 58.8% of all social media editors are women, while 41.2% are men.
- The average social media editor age is 43 years old.
- The most common ethnicity of social media editors is White (76.9%), followed by Hispanic or Latino (7.8%), Asian (7.0%) and Unknown (4.5%).
- In 2022, women earned 101% of what men earned.
- 12% of all social media editors are LGBT.
- Social media editors are 61% more likely to work at private companies in comparison to public companies.
On this page
Social media editor demographics by:
Social media editor gender statistics
58.8% of social media editors are women and 41.2% of social media editors are men.
- Female, 58.8%
- Male, 41.2%
Social media editor gender ratio
| Gender | Percentages |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
Social media editor gender pay gap
Women earn $1.01 for every $1 earned by men
Male income
$53,174
Female income
$53,558
Social media editor gender ratio over time
This data breaks down the percentage of men and women in social media editor positions over time. Currently, 58.8% of social media editors are female.
Social media editor gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 44.47% | 55.53% |
| 2011 | 45.47% | 54.53% |
| 2012 | 47.73% | 52.27% |
| 2013 | 47.73% | 52.27% |
| 2014 | 46.51% | 53.49% |
| 2015 | 45.00% | 55.00% |
| 2016 | 46.27% | 53.73% |
| 2017 | 45.74% | 54.26% |
| 2018 | 42.00% | 58.00% |
| 2019 | 45.35% | 54.65% |
| 2020 | 42.92% | 57.08% |
| 2021 | 41.20% | 58.80% |
Social media editor related jobs gender ratio
We compared social media editors with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Social Media Editor | 41% | 59% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media editor demographics by race
The most common ethnicity among social media editors is White, which makes up 76.9% of all social media editors. Comparatively, 7.8% of social media editors are Hispanic or Latino and 7.0% of social media editors are Asian.
- White, 76.9%
- Hispanic or Latino, 7.8%
- Asian, 7.0%
- Unknown, 4.5%
- Black or African American, 3.5%
- American Indian and Alaska Native, 0.3%
Social media editor race
| Social media editor race | Percentages |
|---|---|
| White | 76.9% |
| Hispanic or Latino | 7.8% |
| Asian | 7.0% |
| Unknown | 4.5% |
| Black or African American | 3.5% |
| American Indian and Alaska Native | 0.3% |
Social media editor race and ethnicity over time
See how social media editor racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media editor race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 79.98% | 3.83% | 6.31% | 7.56% |
| 2011 | 82.15% | 3.84% | 5.14% | 7.34% |
| 2012 | 81.66% | 4.00% | 5.42% | 7.04% |
| 2013 | 78.83% | 4.78% | 6.30% | 7.09% |
| 2014 | 79.83% | 3.93% | 6.51% | 7.33% |
| 2015 | 78.49% | 4.37% | 6.50% | 8.08% |
| 2016 | 78.55% | 4.39% | 6.33% | 8.21% |
| 2017 | 78.55% | 4.50% | 6.41% | 7.55% |
| 2018 | 78.61% | 3.90% | 6.96% | 7.72% |
| 2019 | 77.81% | 3.77% | 7.36% | 8.81% |
| 2020 | 75.91% | 3.62% | 6.71% | 8.53% |
| 2021 | 76.87% | 3.48% | 7.01% | 7.83% |
Social media editor wage gap by race
According to our data, asian social media editors have the highest average salary compared to other ethnicities. Black or african american social media editors have the lowest average salary at $51,873.
| Ethnicity | Salary |
|---|---|
| Unknown | $53,137 |
| White | $52,263 |
| Black or African American | $51,873 |
| Asian | $54,526 |
| Hispanic or Latino | $54,122 |
Average social media editor age
See how the average age of social media editors varies based on ethnicity and gender.
Male
Female
Social media editor age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34.5 | 36 |
| White | 46 | 42.5 |
| Black or African American | 45 | |
| Asian | 36 | 38 |
| Hispanic or Latino | 43 | 31 |
Social media editor age breakdown
The average age of social media editors is 40+ years years old, representing 58% of the social media editor population.
Social media editor age breakdown
| Social Media Editor Years | Percentages |
|---|---|
| 40+ years | 58% |
| 30-40 years | 27% |
| 20-30 years | 15% |
Social media editor educational attainment
The most common degree for social media editors is bachelor's degree, with 77% of social media editors earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 8%.
- Bachelor's, 77%
- Associate, 10%
- Master's, 8%
- High School Diploma, 2%
- Other Degrees, 3%
Social media editors by degree level
| Social media editor degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Associate | 10% |
| Master's | 8% |
| High School Diploma | 2% |
| Other Degrees | 3% |
Social media editor jobs you might like
Social media editor wage gap by degree level
According to the data, social media editors with a Doctorate degree earn more than those without, at $59,642 annually. With a Master's degree, social media editors earn a median annual income of $57,355 compared to $54,362 for social media editors with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $57,355 |
| Bachelor's Degree | $54,362 |
| Doctorate Degree | $59,642 |
Social media editor employment statistics
Most social media editors work for a private in the media industry.
Company size where social media editors work
Below, you can see the size of companies where social media editors work.
Social media editor jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 15% |
Social media editor jobs by company type
Employees with the social media editor job title have their preferences when it comes to working for a company. For instance, most social media editors prefer to work at private companies over public companies.
Social media editor jobs by sector
| Company type | Percentages |
|---|---|
| Education | 17% |
| Public | 20% |
| Private | 61% |
| Government | 1% |
Social media editor jobs by industry
The most common industries for social media editors are media, education and technology.
Social media editor industry statistics
| Industry | Percentages |
|---|---|
| Media | 25% |
| Education | 13% |
| Technology | 10% |
| Start-up | 8% |
| Fortune 500 | 7% |
| Internet | 5% |
| Non Profits | 5% |
| Hospitality | 4% |
| Telecommunication | 4% |
| Transportation | 3% |
| Professional | 3% |
| Retail | 3% |
| Energy | 3% |
| Construction | 2% |
| Manufacturing | 2% |
| Health Care | 2% |
| Finance | 2% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Real Estate | 1% |
Social media editor turnover and employment statistics
Social media editor unemployment rate over time
The unemployment rate for social media editors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media editor unemployment rate by year
| Year | Social media editor unemployment rate |
|---|---|
| 2010 | 7.55% |
| 2011 | 6.88% |
| 2012 | 5.99% |
| 2013 | 6.94% |
| 2014 | 5.63% |
| 2015 | 4.60% |
| 2016 | 4.23% |
| 2017 | 3.44% |
| 2018 | 4.10% |
| 2019 | 2.52% |
| 2020 | 5.60% |
| 2021 | 5.26% |
Average social media editor tenure
The average social media editor stays at their job for 1-2 years, based on the 2,519 social media editors resumes in Zippia's database.
Social media editor tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 32% |
| 1-2 years | 25% |
| 3-4 years | 11% |
| 5-7 years | 19% |
| 8-10 years | 8% |
| 11+ years | 5% |
Social media editor LGBT ratio compared to similar jobs
Review the percent of social media editors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Newspaper Reporter | 10.10% | 2,329 |
| Disk Jockey | 10.34% | 1,960 |
| Junior Publicist | 12.01% | 11,046 |
| Social Media Editor | 12.38% | - |
| Technical Translator | 14.90% | 68,352 |
| Children's Author | 16.36% | 8,597 |
| Train Caller | 16.36% | 2,521 |
Similar social media editor jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Newspaper Reporter | 10.10% | 2,329 |
| Disk Jockey | 10.34% | 1,960 |
| Junior Publicist | 12.01% | 11,046 |
| Technical Translator | 14.90% | 68,352 |
| Children's Author | 16.36% | 8,597 |
| Train Caller | 16.36% | 2,521 |
Foreign languages spoken by social media editors
The most common foreign language among social media editors is Spanish at 41.1%. The second-most popular foreign language spoken is French at 16.4% and Chinese is the third-most popular at 5.8%.
- Spanish, 41.1%
- French, 16.4%
- Chinese, 5.8%
- Italian, 5.3%
- Mandarin, 5.3%
- Other, 26.1%
Social media editor languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 41.1% |
| French | 16.4% |
| Chinese | 5.8% |
| Italian | 5.3% |
| Mandarin | 5.3% |
| Other | 26.1% |
