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Top Social Media Editor Skills

Below we've compiled a list of the most important skills for a social media editor. We ranked the top skills based on the percentage of social media editor resumes they appeared on. For example, 12.7% of social media editor resumes contained content marketing as a skill. Let's find out what skills a social media editor actually needs in order to be successful in the workplace.

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The six most common skills found on Social Media Editor resumes in 2020. Read below to see the full list.

1. Content Marketing

high Demand

Here's how Content Marketing is used in Social Media Editor jobs:
  • Content marketing, seek interviewees for the show, maintain website organized
  • Assist Social Media & Content Marketing Coordinator as needed
  • Used Google/Facebook analytics to increase content marketing return of investment by identifying key performance factors.
  • Gained broad experience in content production for high-end legislative tracking Web Service covering Congress and national elections.
  • Provided in-house seminars and development training for content production and optimization.
  • Experience in digital media management, content production and interactive marketing.

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2. Instagram

high Demand

Here's how Instagram is used in Social Media Editor jobs:
  • Create creative content for studio to publish on social media platforms; FACEBOOK, TWITTER, AND INSTAGRAM.
  • Documented and collected data at ESPN NEXT's Super Bowl event and distributed data through ESPN's Twitter and Instagram handles.
  • Constructed social media campaigns #QuidGoesPro and #16for16 driving more than 4,000 new followers across Facebook, Twitter and Instagram.
  • Created social media content for Facebook, Twitter and Instagram pages; event planning; wrote articles covering sorority events
  • Coordinate with booking manager to post relevant and timely posts across Facebook, Twitter, and Instagram.
  • Managed Twitter, Facebook, and Instagram platforms for a paper with a daily circulation of 13,000
  • Updated and post to social media accounts including Twitter, Instagram, and Facebook regularly.
  • Manage Social Media Accounts including Facebook, Twitter, and Instagram to increase audience traffic.
  • Managed Instagram account for American Eagle Outfitters' flagship store in San Francisco, CA.
  • Managed all social platforms for the publication and updated Twitter, Facebook and Instagram.
  • Worked as a Customer Service Representative answering messages on Facebook, Instagram and Twitter.
  • Update Twitter, Facebook, and Instagram for the television show, Rising Star.
  • Close to 100K followers on Instagram, Facebook, YouTube, and Twitter.
  • Enhanced their Twitter and Instagram accounts to extend the knowledge of the show.
  • Handled Social Media (Facebook, Twitter, Instagram, etc.)
  • Manage Social Media accounts like instagram and twitter of high end clients.
  • Edit social media promotional videos for Instagram, Vine & YouTube.
  • Managed all accounts including Facebook, Twitter, Instagram and YouTube.
  • Increased Instagram following from 45K to 90K in three months.
  • Manage Social Media Content: Facebook, Instagram and Twitter.

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3. Facebook

high Demand

Here's how Facebook is used in Social Media Editor jobs:
  • Created tweets -Moderated Facebook content -Responded to user inquiries -Attended and reported on live, promotional events
  • Maintained Twitter and Facebook accounts to further increase the organization's accessibility to the local community.
  • Defined communication strategy to increase customer engagement on the company's Facebook page.
  • Developed, scheduled and maintained content for Facebook and Twitter editorial calendars.
  • Monitored Sears Social Media platforms including Twitter, Facebook and MySears Community.
  • Developed content calendars for Facebook and monitored our page.
  • Maintain company's Facebook page on a daily basis and provide new contents to engage viewers and promote company's brand.
  • Launched an online ticket giveaway increasing Twitter following by 200+ and Facebook 'likes' by 400+ in less than 3 days.
  • Collaborated on written online content, photographs and video for the website while utilizing social media such as Twitter and Facebook.
  • Developed stories and wrote content for website -Edited articles written for the site -Promoted website through outlets such as Facebook and Twitter
  • Created a social media plan for the Exponent Monitored the Exponent's Facebook and Twitter pages Worked with editors to implement content
  • Job duties included: Monitoring twitter and Facebook pages for Disney on Ice, Disney Live and Marvel on Tour.
  • Managed social media profiles by creating and posting content and managing responses to interactions for profiles on Facebook and Twitter.
  • Implemented a social media strategy that boosted likes at the Wicked Local Cape Cod Facebook page from 3,000 to 10,000.
  • Handled responsibilities of overseeing Facebook, Twitter, and Weddings in Athens website to shape a deeper relationship with consumers.
  • Developed and managed social media channels, with a Facebook page of nearly 100,000 and over 25,000 Twitter Followers.
  • Promoted special events, food drives, specials in store, took questions from customers via the Facebook page.
  • Worked diligently to ensure all events and important notices were promoted via Email, Twitter, Facebook, etc.
  • Assisted customers via Facebook, calls, chats and forums, resulting in decreased call time and work flow.
  • Helped in growing station Twitter page to nearly 9,000 followers and official Facebook page to over 43,000 likes.

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4. Twitter

high Demand

Here's how Twitter is used in Social Media Editor jobs:
  • Translated live Twitter broadcasts held internationally on politics and diplomacy for Under Secretary of State.
  • Praised for communication skills, positive feedback and enthusiastic interaction with customers via Twitter.
  • Recommended and tailored Twitter (Social Media) responses based on an established response bank under guidance of Team Captain.
  • Identified and launched emerging technology platforms including the early adoption of Twitter, live blogging, and live web video.
  • Moderate comments on Oprah.com, OWN YouTube page, Various twitter feeds related to the OWN network.
  • Interacted with fans and visitors using an NFL official Twitter and Outlook during the Super Bowl
  • Moderated twitter accounts for WGN Underground, Netflix Special Correspondents, and The Infiltrator.
  • Managed and created content for the official New York University Welcome Week twitter account.
  • Write DYK tweets for company's official Twitter page for their 500,000 subscribers.
  • Live tweeted content on the KTSW Sports Twitter and board produced sporting events.
  • Initiated social media outreach and maintained a Twitter follower base of 1,000+.
  • Worked on Twitter accounts to help gain followers and increase site impressions
  • Administered photos to the Twitter to increase understanding of the filming.
  • Improved the aesthetic look of the organization's twitter profile.
  • Planned and posted content to nine Twitter feeds utilizing TweetDeck.
  • Contributed to over 10,000 Tweets and Direct Messages on Twitter.
  • Update Twitter followers on OCC athletics.
  • Developed social media customer service department on Twitter utilizing CoTweet, Hootsuite and Radian6.
  • Created and runs a twitter account for Loyola University of Maryland that keeps students updated on campus news and activities.
  • Created and managed the company's first Twitter account.Made recommendations for future social media efforts.

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5. Social Platforms

high Demand

Social platforms refer to those areas where people interact digitally through internet access devices; they include sites or pages such as Twitter, Facebook, or Instagram. Users of these sites can easily share by sending and receiving media content through the sites.

Here's how Social Platforms is used in Social Media Editor jobs:
  • Executed day-to-day activities across all social platforms.
  • Oversee all social media content, establishing the tone, look, and feel across multiple social platforms and mediums.
  • Monitor all social platforms for signs of breaking news and compelling user generated content.
  • Prioritized responsibilities to manage social platforms to publish content in a timely manner.
  • Executed scheduled daily posts across all social platforms, ensuring consistency in messaging throughout networks and maximizing media attention.
  • Monitored social engagement and handled community management of said social platforms.

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6. Video Production

high Demand

Here's how Video Production is used in Social Media Editor jobs:
  • Write features for print and assist in video production, both on and off camera.
  • Assisted video production team with coverage of large, live, public events
  • Alsomanaged a $105K video production equipment-purchasing budget.
  • Filmed and edited Jeopardy: To-Go video segments aimed to encourage internal communication within Sony Pictures Television employees.
  • Shared responsibilities for positions during audio/video production including: live video and audio mixing.
  • Interned at a medium-sized advertisement agency assisting media consultants and the video production team.

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7. Blog Posts

high Demand

Blog post refers to information that you write on a blog. It can include content in the form of text, photos, infographics, or videos.

Here's how Blog Posts is used in Social Media Editor jobs:
  • Established a wide-reaching fan base that drew awareness to the organization through live-game updates, blog posts, and community development.
  • Implemented effective content strategies, developed brand voices, created engaging cross-platform content and original blog posts, and led audience development
  • Produced blog posts and video content to boost reader engagement.
  • Edited the website for optimal SEO and created weekly blog posts
  • Write weekly blog posts centered around lifestyle and interior design.
  • Managed and developed content and contests for corporate blog.
  • Develop and maintain corporate blogs.
  • Write blog posts related to accounting and information technology Accomplishments Increased the firm's online presence.

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8. Company Website

high Demand

Here's how Company Website is used in Social Media Editor jobs:
  • Create and edit content for social media, press releases, company website, and brochures.
  • Increased sales leads by creating and overseeing the company website and all platforms of social me- dia.
  • Researched marketing techniques from popular websites and studied activity trends in social media to successfully optimize publicity for the company website.
  • Assisted in development of new company website by contributing to communication strategy, coordinating design guidelines and writing website content.
  • Researched forms of experimental advertising for potential use on new company website.
  • Created a video/documentary style press release for the company website

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9. Youtube

high Demand

YouTube is a Google-owned, online video platform and is the world's second most-visited website after Google. The platform allows users to earn money by uploading videos.

Here's how Youtube is used in Social Media Editor jobs:
  • Create engaging content for the OnlySP YouTube channel (game commentary, reviews, etc.)
  • Directed editorial and development of creative assets: infographics, charts, multimedia, data viz, YouTube, WordPress.
  • Fostered an active relationship with Bethany Mota of YouTube fame as the company's brand ambassador.
  • Post to: YouTube, Brightcove, HP Support documents and digital management systems.
  • Generated over a million Youtube views.
  • Create and edit video content presenting company's wigs on my YouTube channel, "Abby Andrew."
  • Created YouTube channel, Jessica Raygoza Vlog, providing beauty and hair tutorials.
  • Created and curated social media pages and YouTube channelsfor the purpose of increasing the brand image and relevance of each company.

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10. Analytics

high Demand

Here's how Analytics is used in Social Media Editor jobs:
  • Managed social media accounts for Panasonic North America, including content development and analytics reporting.
  • Evaluated social media opportunities and tracked industry/competitor issues, patterns and trends using Google Analytics.
  • Generated and presented marketing research and analytics aimed towards company decisions and projects.
  • Utilized social management tools and analytics to best determine analysis of customer reach.
  • Created a real-time analytics tool to identify high-performing content.
  • Reported analytics weekly and supplied recommendations for engagement strategy.
  • Measured online platform analytics for Authors as requested.
  • Monitor trends and deliver weekly analytics reports.
  • Searched the Internet for news to share with target demographic, and kept track of analytics, growth and engagement.
  • Monitor analytics and engagement to determine specific topics of interest for the Men's Health audience.
  • Craft posts, design metrics reporting and monitor analytics for national client custom content plans.
  • Analyze social performance through Google Analytics and use data findings to pivot and drive strategy.
  • Experience in using Google Analytics report generation to examine trends & target specific audiences.
  • Reported, tracked and analyzed social marketing initiatives with Google Analytics, proving ROI.
  • Formatted reports, content and analytics that provided social media insight for leadership team.
  • Track, report, and analyze website analytics and paid-per-click initiatives and campaigns.
  • Interpreted data from social analytics programs and shared findings with newsroom colleagues.
  • Used social and digital analytics to monitor traffic and improve content.
  • Maintained social media engagement metrics with Google Analytics and Microsoft Excel.
  • Have worked with the analytics database to generate variety of reports.

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11. Social Channels

high Demand

Here's how Social Channels is used in Social Media Editor jobs:
  • Coordinated marketing campaign messaging over editorial-focused social channels.
  • Managed team, working with external affairs to position reach and relevance strategy, leveraging social channels, blogs.
  • Monitor social channels, track hash tags, publish responses to online community
  • Scheduled and posted content across social channels.
  • Conducted thorough agency competitive analysis, utilized to strengthen and improve corporate social channels.
  • Increased social engagement while acting as Community Manager of hotel and restaurant social channels.

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12. Curate

high Demand

Here's how Curate is used in Social Media Editor jobs:
  • Research and curate a Social Media Assessment on potential clients for the RPO sales team that included a SWOT Analysis.
  • Create, curate, and manage all published content (images, video and written).

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13. SEO

high Demand

Here's how SEO is used in Social Media Editor jobs:
  • Advised other departments on how to improve the SEO and social sharing for their content.
  • Provided reports and metrics for social media, including SEO impact and consumer growth.
  • Optimized content for search engines and lead generation (SEO).
  • Optimize brand SEO through researched keywords and analyze sales performance.
  • Pitched and edited SEO stories and managed one writer.
  • Worked with cross-functional teams to develop SEO campaigns.
  • Maintain website SEO tags and description.
  • Write articles in Associated Press Style utilizing WordPress Increase traffic to website through social media and implementing SEO tactics
  • Track traffic trends and calculate daily traffic reports to maximize website's SEO.
  • Blog post publication, editing, SEO, and product photography.

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14. Pinterest

high Demand

Pinterest is one of the social media platforms that contain various images through a network. The user can upload a photograph with graphics wherein it is put on the pin. It is to share thoughts and ideas that allow the user to learn and understand many things. After pinning the photo, it can redirect its user to a particular website that offers a lot more information.

Here's how Pinterest is used in Social Media Editor jobs:
  • Manage the Pinterest page for Tethered by Letters and their imprint, F(r)iction.
  • Collaborated with Eck on Pinterest and posted content relevant to the Eck Branding.
  • Raise awareness as manager of the Facebook and Pinterest account for a company creating university related products.
  • Developed outreach plan for educator directed Pinterest boards.
  • Re-organized and updated Pinterest account, working alongside team to identify users to engage.
  • Managed Examiner Twitter and Pinterest accounts to promote website and interact with followers

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15. Linkedin

average Demand

Here's how Linkedin is used in Social Media Editor jobs:
  • Facilitated seminars educating peers about social media, focusing on Facebook and LinkedIn.
  • Utilized LinkedIn to research job descriptions and qualifications for developing a list of potential candidates
  • Drafted a comprehensive social media strategy on LinkedIn to increase visibility and membership.
  • Maintained corporate information in Google+ and LinkedIN accounts.
  • Managed and updated university alumni LinkedIn page.
  • Created professional resources such as resumes and LinkedIn profiles.

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16. Snapchat

average Demand

Here's how Snapchat is used in Social Media Editor jobs:
  • Created Snapchat account that has over 1,500 followers in 9 months.
  • Implemented new Snapchat strategy, 200%+ increase in followers Organize social takeovers with local organizations or visiting artists/celebrities
  • Share published articles,interact with followers, and share experiences through Snapchat.
  • Run SnapChat account, recording behind the scene footage for fans.
  • Utilized Facebook Live and SnapChat Live Stories to optimize connection with WWE fan base.
  • Create and edit original and creative contents for Vice's SnapChat official page.

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Online Courses For Social Media Editors

One of the best ways to acquire the skills needed to be a social media editor is to take an online course. We've identified some online courses from Udemy and Coursera that will help you advance in your career. Since social media editors benefit from having skills like content marketing, instagram, and facebook, we found courses that will help you improve these skills.

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Social Media Marketing - Content Marketing Masterclass 2021
udemy
4.4
(4,212)

Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...

RoboAuthor: Content Writing Automation 2021 - Part 10
udemy
4.2
(362)

The third elective course in the RoboAuthor Series that focusses on 'Viral Content Buzz' to make blog posts go viral...

Social Media Management
coursera

This course equips you with critical content creation and management skills. You'll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You'll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world applicati...

Social Media Marketing & Digital Marketing Course 2021
udemy
3.7
(602)

Learn Social Media Marketing & Digital Marketing via Facebook, Pinterest, Instagram, Twitter & YouTube - Elise Quevedo...

Social Media Marketing - Complete Certificate Course
udemy
4.2
(9,904)

The comprehensive social media course, beginner to advanced. Go viral, get started today!...

ULTIMATE SEO, SOCIAL MEDIA, & DIGITAL MARKETING COURSE 2021
udemy
4.3
(1,378)

Facebook Ads, Instagram Ads, LinkedIn Ads, Google Ads, WordPress, Website & Video Creation, SEO, Local SEO, Copywriting...

Become A Freelance Social Media Manager - Home Business
udemy
4.5
(867)

Start a home based business as a freelance social media manager. Find clients, deliver services and build your brand...

Powerful Social Media Marketing For Beginners
udemy
4.5
(1,004)

Master the world of social media marketing, become a social media manager, grow your business, & become irreplaceable...

Digital Marketing Agency Social Media Marketing Business
udemy
4.6
(1,720)

Build a Digital Marketing Agency with Social Media Marketing (SMMA), Facebook Ads, Instagram Marketing, WordPress, SEO...

Social Media Marketing MASTERY Learn Ads on 10+ Platforms
udemy
4.4
(14,825)

MASTER online marketing on Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more ad platforms! Coursenvy...

Facebook Social Media Sales Success
udemy
4.2
(263)

How to Use Social Sites, like Facebook, Twitter and LinkedIn, to Grow Your Business...

Social Media Management - The Complete 2019 Manager Bootcamp
udemy
4.4
(5,556)

Become a freelance social media manager Start a management business Work from anywhere Achieve financial freedom...

Facebook Social Media Marketing
coursera

Whether you've been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you've come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you'll learn to establish a...

Social Media Marketing Course -The Step by Step Guide
udemy
4.5
(1,017)

The comprehensive social media course, For Expert To Avoid Mistakes. Go viral, get started today!...

Introduction to Social Media Analytics
coursera

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers' social media activity as the "voice of the consumer," this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to tradition...

Social Media Advertising
coursera

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user's behaviors (e.g, likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargetin...

Social Media Data Analytics
coursera

Learner Outcomes: After taking this course, you will be able to: - Utilize various Application Programming Interface (API) services to collect data from different social media sources such as YouTube, Twitter, and Flickr. - Process the collected data - primarily structured - using methods involving correlation, regression, and classification to derive insights about the sources and people who generated that data. - Analyze unstructured data - primarily textual comments - for sentiments expressed...

Using Social Media in Business
ed2go

Learn how to use the five most popular social media platforms-Facebook, Twitter, LinkedIn, Pinterest, and Instagram-to grow and promote your business...

Social Media Marketing Masterclass Grow Your Audience
udemy
4.5
(397)

Master Social Media Marketing & Ads - On Facebook, Youtube, Instagram, Pinterest, LinkedIn, Quora, Messenger & Twitter...

Advanced Content and Social Tactics to Optimize SEO
coursera

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website's authority...

20 Most Common Skill For A Social Media Editor

Content Marketing12.7%
Instagram11.1%
Facebook10.6%
Twitter9.1%
Social Platforms7.3%
Video Production4.1%
Blog Posts3.6%
Company Website2.9%

Typical Skill-Sets Required For A Social Media Editor

RankascdescSkillascdescPercentage of ResumesPercentageascdesc
1
1
Content Marketing
Content Marketing
12.7%
12.7%
2
2
Instagram
Instagram
11.1%
11.1%
3
3
Facebook
Facebook
10.6%
10.6%
4
4
Twitter
Twitter
9.1%
9.1%
5
5
Social Platforms
Social Platforms
7.3%
7.3%
6
6
Video Production
Video Production
4.1%
4.1%
7
7
Blog Posts
Blog Posts
3.6%
3.6%
8
8
Company Website
Company Website
2.9%
2.9%
9
9
Youtube
Youtube
2.8%
2.8%
10
10
Analytics
Analytics
2.7%
2.7%
11
11
Social Channels
Social Channels
2.5%
2.5%
12
12
Curate
Curate
2.2%
2.2%
13
13
SEO
SEO
2%
2%
14
14
Pinterest
Pinterest
1.9%
1.9%
15
15
Linkedin
Linkedin
1.8%
1.8%
16
16
Snapchat
Snapchat
1.7%
1.7%
17
17
Online
Online
1.7%
1.7%
18
18
Internet
Internet
1.7%
1.7%
19
19
Photography
Photography
1.6%
1.6%
20
20
Social Strategy
Social Strategy
1.6%
1.6%
21
21
News Stories
News Stories
1.3%
1.3%
22
22
Web Content
Web Content
1.3%
1.3%
23
23
Html
Html
1.1%
1.1%
24
24
Adobe Creative Suite
Adobe Creative Suite
1.1%
1.1%
25
25
Graphic Design
Graphic Design
0.9%
0.9%
26
26
Hootsuite
Hootsuite
0.9%
0.9%
27
27
Edit Copy
Edit Copy
0.9%
0.9%
28
28
Photoshop
Photoshop
0.7%
0.7%
29
29
Press Releases
Press Releases
0.7%
0.7%
30
30
Social Media Sites
Social Media Sites
0.6%
0.6%
31
31
Community Management
Community Management
0.6%
0.6%
32
32
Tumblr
Tumblr
0.6%
0.6%
33
33
Social Networks
Social Networks
0.4%
0.4%
34
34
Current Events
Current Events
0.3%
0.3%
35
35
Editor-In-Chief
Editor-In-Chief
0.3%
0.3%
36
36
Special Events
Special Events
0.3%
0.3%
37
37
Proofread
Proofread
0.3%
0.3%
38
38
Multiple Platforms
Multiple Platforms
0.3%
0.3%
39
39
Email Campaigns
Email Campaigns
0.2%
0.2%
40
40
Media Planning
Media Planning
0.2%
0.2%
41
41
Mac
Mac
0.2%
0.2%
42
42
User Engagement
User Engagement
0.2%
0.2%
43
43
Mailchimp
Mailchimp
0.2%
0.2%
44
44
Online Publication
Online Publication
0.1%
0.1%
45
45
Final Cut Pro
Final Cut Pro
0.1%
0.1%
46
46
ROI
ROI
0.1%
0.1%
47
47
Community Members
Community Members
0.1%
0.1%
48
48
Powerpoint
Powerpoint
0.1%
0.1%
49
49
Customer Service
Customer Service
0.1%
0.1%

18,384 Social Media Editor Jobs

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