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What Does A Social Media Editor Do?

A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

Here are examples of responsibilities from real social media editor resumes representing typical tasks they are likely to perform in their roles.

  • Leverage tools such as HootSuite and TweetDeck to manage various social media content calendars.
  • Develop and manage content for social media platforms including Instagram and Facebook to drive engagement and brand awareness.
  • Achieve proficiency in marketing automation software and SalesForce CRM
  • Arrange articles for publication using InDesign!
  • Involve proofreading, basic HTML coding and working on tight deadlines.
  • Create booklet layouts and covers as requested in Photoshop and InDesign.
  • Share posts on LinkedIn company pages for company and group pages.
  • Create and propose flyers and snapchat filters for special events and holidays.
  • Take photos of dishes and post them on the restaurant's Instagram account.
  • Share publish articles, interact with followers, and share experiences through Snapchat.
Social Media Editor Traits
Creativity involves thinking about a task or problem in an entirely new or different light.
Good judgement involves being able to make a decision between 2 or more options in order to reach the best possible outcome in a short amount of time.
Detail oriented involves being extremely mindful and observant of all details.

Social Media Editor Overview

Perhaps the hardest question to answer when deciding on a career as a social media editor is "should I become a social media editor?" You might find this info to be helpful. When compared to other jobs, social media editor careers are projected to have a growth rate described as "decline" at -3% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a social media editor by 2028 is -3,400.

A social media editor annual salary averages $43,555, which breaks down to $20.94 an hour. However, social media editors can earn anywhere from upwards of $28,000 to $65,000 a year. This means that the top-earning social media editors make $32,000 more than the lowest-earning ones.

As is the case with most jobs, it takes work to become a social media editor. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a public relations internship, content creator, content writer, and journalist.

Social Media Editor Jobs You Might Like

Social Media Editor Skills and Personality Traits

We calculated that 13% of Social Media Editors are proficient in Content Marketing, Instagram, and Facebook. They’re also known for soft skills such as Creativity, Good judgment, and Detail oriented.

We break down the percentage of Social Media Editors that have these skills listed on their resume here:

  • Content Marketing, 13%

    Content marketing, seek interviewees for the show, maintain website organized

  • Instagram, 11%

    Create creative content for studio to publish on social media platforms; FACEBOOK, TWITTER, AND INSTAGRAM.

  • Facebook, 11%

    Created tweets -Moderated Facebook content -Responded to user inquiries -Attended and reported on live, promotional events

  • Twitter, 9%

    Translated live Twitter broadcasts held internationally on politics and diplomacy for Under Secretary of State.

  • Social Platforms, 7%

    Executed day-to-day activities across all social platforms.

  • Video Production, 4%

    Write features for print and assist in video production, both on and off camera.

"content marketing," "instagram," and "facebook" aren't the only skills we found social media editors list on their resumes. In fact, there's a whole list of social media editor responsibilities that we found, including:

  • Creativity can be considered to be the most important personality trait for a social media editor to have. According to a social media editor resume, "editors must be imaginative, curious, and knowledgeable in a broad range of topics" social media editors are able to use creativity in the following example we gathered from a resume: "own and operate an online food blog that highlights recipes, creativity, product reviews, as well as organization reviews. "
  • Another trait important for fulfilling social media editor duties is good judgment. According to a social media editor resume, "editors decide whether certain stories are ethical and whether there is enough evidence to publish them." Here's an example of how social media editors are able to utilize good judgment: "keep good good gorgeous pinterest relevant and captivating by pinning daily. "
  • Social media editors are also known for detail oriented, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a social media editor resume: "editors must be meticulous to ensure that material is error free and matches the style of a publication." We also found this resume example that details how this skill is put to the test: "develop and maintain youth oriented, educational web site, including blogging, css, apps, html updates, etc. "
  • A thorough review of lots of resumes revealed to us that "writing skills" is important to completing social media editor responsibilities. This resume example shows just one way social media editors use this skill: "editors ensure that all written content has correct grammar, punctuation, and syntax" Here's an example of how this skill is used from a resume that represents typical social media editor tasks: "implemented seo best practices writing and editing of daily blog posts. "
  • See the full list of social media editor skills.

    Before becoming a social media editor, 70.0% earned their bachelor's degree. When it comes down to graduating with a master's degree, 13.7% social media editors went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most social media editors have a college degree. But about one out of every eight social media editors didn't attend college at all.

    The social media editors who went onto college to earn a more in-depth education generally studied communication and journalism, while a small population of social media editors studied english and business.

    When you're ready to become a social media editor, you might wonder which companies hire social media editors. According to our research through social media editor resumes, social media editors are mostly hired by FleishmanHillard, Meredith, and Bloomberg. Now is a good time to apply as FleishmanHillard has 6 social media editors job openings, and there are 4 at Meredith and 2 at Bloomberg.

    Since salary is important to some social media editors, it's good to note that they are figured to earn the highest salaries at Re/Max, Aspen Institute, and EDI. If you were to take a closer look at Re/Max, you'd find that the average social media editor salary is $83,664. Then at Aspen Institute, social media editors receive an average salary of $56,184, while the salary at EDI is $52,133.

    View more details on social media editor salaries across the United States.

    For the most part, social media editors make their living in the media and hospitality industries. Social media editors tend to make the most in the technology industry with an average salary of $60,374. The social media editor annual salary in the media and retail industries generally make $49,738 and $48,718 respectively. Additionally, social media editors who work in the technology industry make 57.4% more than social media editors in the education Industry.

    The three companies that hire the most prestigious social media editors are:

      What Public Relations Internships Do

      A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.

      In this section, we take a look at the annual salaries of other professions. Take public relations internship for example. On average, the public relations interns annual salary is $20,467 lower than what social media editors make on average every year.

      Even though social media editors and public relations interns have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require content marketing, instagram, and facebook in the day-to-day roles.

      There are some key differences in responsibilities as well. For example, a social media editor responsibilities require skills like "social platforms," "video production," "analytics," and "social channels." Meanwhile a typical public relations internship has skills in areas such as "fact sheets," "photo shoots," "public service announcements," and "new clients." This difference in skills reveals how truly different these two careers really are.

      Public relations interns receive the highest salaries in the media industry coming in with an average yearly salary of $30,094. But social media editors are paid more in the technology industry with an average salary of $60,374.

      On average, public relations interns reach similar levels of education than social media editors. Public relations interns are 4.7% less likely to earn a Master's Degree and 0.6% less likely to graduate with a Doctoral Degree.

      What Are The Duties Of a Content Creator?

      A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.

      Next up, we have the content creator profession to look over. This career brings along a higher average salary when compared to a social media editor annual salary. In fact, content creators salary difference is $9,456 higher than the salary of social media editors per year.

      A similarity between the two careers of social media editors and content creators are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "content marketing," "instagram," and "facebook. "

      While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that social media editor responsibilities requires skills like "social platforms," "social channels," "curate," and "social strategy." But a content creator might use skills, such as, "python," "css," "quality content," and "javascript."

      Content creators may earn a higher salary than social media editors, but content creators earn the most pay in the technology industry with an average salary of $75,390. On the other side of things, social media editors receive higher paychecks in the technology industry where they earn an average of $60,374.

      In general, content creators study at similar levels of education than social media editors. They're 3.9% less likely to obtain a Master's Degree while being 0.6% less likely to earn a Doctoral Degree.

      How a Content Writer Compares

      The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.

      The third profession we take a look at is content writer. On an average scale, these workers bring in higher salaries than social media editors. In fact, they make a $4,441 higher salary per year.

      Using social media editors and content writers resumes, we found that both professions have similar skills such as "content marketing," "instagram," and "facebook," but the other skills required are very different.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from social media editor resumes include skills like "social platforms," "video production," "social channels," and "curate," whereas a content writer might be skilled in "topics," "subject matter experts," "paid search," and "content development. "

      Interestingly enough, content writers earn the most pay in the media industry, where they command an average salary of $66,264. As mentioned previously, social media editors highest annual salary comes from the technology industry with an average salary of $60,374.

      Content writers are known to earn higher educational levels when compared to social media editors. Additionally, they're 7.1% more likely to graduate with a Master's Degree, and 0.7% more likely to earn a Doctoral Degree.

      Description Of a Journalist

      A journalist is responsible for creating written correspondence, covering various subjects as the management requires. This task involves a lot of research investigations, conducting interviews, and gathering reliable sources to verify the authenticity of data before releasing the articles on news portals and other social platforms. Journalists should have excellent communication skills, both written and oral, conveying information to the target audience with high accuracy and efficiency. They analyze opinions and testimonies, create eye-catching headlines, and ensure adherence to deadlines.

      Now, we'll look at journalists, who generally average a lower pay when compared to social media editors annual salary. In fact, the difference is about $6,530 per year.

      While their salaries may vary, social media editors and journalists both use similar skills to perform their jobs. Resumes from both professions include skills like "content marketing," "instagram," and "facebook. "

      Each job requires different skills like "social platforms," "company website," "analytics," and "social channels," which might show up on a social media editor resume. Whereas journalist might include skills like "multimedia," "local businesses," "topics," and "accurate information."

      Journalists earn a higher salary in the media industry with an average of $41,140. Whereas, social media editors earn the highest salary in the technology industry.

      In general, journalists reach higher levels of education when compared to social media editors resumes. Journalists are 6.1% more likely to earn their Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.