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Become A Social Media Internship

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Working As A Social Media Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $45,000

    Average Salary

What Does A Social Media Internship Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Social Media Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Social Media Internship Career Paths

Social Media Internship
Hostess Instructor Chairperson
Board Of Directors Member
8 Yearsyrs
Marketing Coordinator Marketing Manager General Manager
Business Development Manager
9 Yearsyrs
Account Executive Sales Manager General Manager
Business Owner
6 Yearsyrs
Event Coordinator Project Manager President
Chairperson, Board Of Directors
6 Yearsyrs
Marketing Assistant Office Manager Property Manager
Communications Manager
6 Yearsyrs
Editor Marketing Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Graphic Designer Art Director
Creative Services Manager
6 Yearsyrs
Social Media Manager Digital Strategist
Digital Communications Manager
5 Yearsyrs
Writer Managing Editor Content Manager
Digital Content Manager
5 Yearsyrs
Account Executive Program Manager Assistant Director
Director
7 Yearsyrs
Event Coordinator Event Manager
Director Of Marketing And Events
5 Yearsyrs
Marketing Coordinator Account Executive Sales Manager
Director Of Sales
10 Yearsyrs
Production Assistant Production Manager Account Manager
Key Account Manager
7 Yearsyrs
Hostess Sales Consultant Marketing Consultant
Marketing Account Manager
5 Yearsyrs
Account Coordinator Senior Account Executive Public Relations Director
Media Relations Director
5 Yearsyrs
Marketing Assistant Account Executive
Regional Accounts Manager
8 Yearsyrs
Writer Writer And Editor Freelance Copywriter
Senior Copywriter
6 Yearsyrs
Production Assistant Office Manager Technician
Service Manager
6 Yearsyrs
Editor Writer And Editor Social Media Manager
Strategist
6 Yearsyrs
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Social Media Internship Demographics

Gender

Female

67.5%

Male

29.8%

Unknown

2.7%
Ethnicity

White

57.8%

Hispanic or Latino

15.9%

Asian

12.1%

Black or African American

10.4%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

45.0%

French

15.4%

Mandarin

7.0%

Chinese

6.6%

Italian

5.0%

Korean

3.1%

German

3.0%

Japanese

2.8%

Cantonese

1.8%

Hindi

1.7%

Hebrew

1.6%

Russian

1.2%

Portuguese

1.2%

Vietnamese

1.1%

Arabic

1.1%

Greek

0.7%

Urdu

0.5%

Tagalog

0.4%

Gujarati

0.4%

Polish

0.4%
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Social Media Internship Education

Schools

University of Texas at Austin

8.1%

Michigan State University

6.4%

Florida State University

6.3%

Temple University

5.8%

New York University

5.6%

Boston University

5.5%

DePaul University

5.4%

University of California - Los Angeles

5.1%

Pennsylvania State University

4.9%

University of Central Florida

4.9%

Syracuse University

4.7%

University of Oregon

4.7%

San Diego State University

4.4%

Fordham University

4.3%

University of Colorado at Boulder

4.2%

Fashion Institute of Technology

4.1%

Virginia Commonwealth University

4.0%

University of Southern California

4.0%

University of Georgia

3.9%

Towson University

3.7%
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Majors

Communication

23.6%

Marketing

14.8%

Business

11.2%

Public Relations

10.6%

Journalism

6.8%

English

4.3%

Management

3.0%

Psychology

2.9%

Advertising

2.9%

Business Communications

2.7%

Political Science

2.5%

Writing

2.4%

Graphic Design

2.1%

Entertainment Business

1.5%

Sociology

1.5%

Photography

1.5%

Agricultural Public Services

1.5%

Kinesiology

1.4%

Specialized Sales And Merchandising

1.4%

Economics

1.3%
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Degrees

Bachelors

76.6%

Other

10.5%

Masters

9.6%

Associate

1.8%

Certificate

1.0%

Doctorate

0.2%

Diploma

0.1%

License

0.0%
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Top Skills for A Social Media Internship

  1. Facebook
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Managed the Campus Facebook, Twitter, and YouTube while tested other social media platforms.
  • Developed expertise in marketing utilizing Twitter and Facebook.
  • Assisted in development of new company website by contributing to communication strategy, coordinating design guidelines and writing website content.
  • Authored attention grabbing tweets and posted eye catching Instagram posts to promote product awareness and marketability
  • Created a more dynamic and informative online presence to increase participation in the online alumni community.

How Would You Rate Working As a Social Media Internship?

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Top Social Media Internship Employers

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Jobs From Top Social Media Internship Employers

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