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Working As a Social Media Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $24,000

    Average Salary

What Does A Social Media Internship Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Social Media Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Social Media Internship Career Paths

Social Media Internship
Marketing Coordinator Marketing Specialist Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Coordinator Marketing Consultant Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Account Executive Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Assistant Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Account Executive General Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Graphic Designer Web Designer Web Developer
Web Content Manager
5 Yearsyrs
Account Coordinator Senior Account Executive Public Relations Director
Media Relations Director
5 Yearsyrs
Marketing Assistant Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Marketing Assistant Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Event Coordinator Marketing Consultant Brand Manager
Head Of Marketing
5 Yearsyrs
Editor Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Social Media Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Production Assistant Writer And Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Production Assistant Editor Content Manager
Digital Content Manager
5 Yearsyrs
Production Assistant Editor Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Event Coordinator Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Staff Writer Social Media Manager
Marketing Strategist
6 Yearsyrs
Writer Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
Media Coordinator Media Planner And Buyer Digital Media Planner
Digital Account Manager
5 Yearsyrs
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Do you work as a Social Media Internship?

Average Yearly Salary
$24,000
Show Salaries
$19,000
Min 10%
$24,000
Median 50%
$24,000
Median 50%
$24,000
Median 50%
$24,000
Median 50%
$24,000
Median 50%
$24,000
Median 50%
$24,000
Median 50%
$30,000
Max 90%
Best Paying Company
Entercom Communications
Highest Paying City
Washington, DC
Highest Paying State
Alaska
Avg Experience Level
0.5 years
How much does a Social Media Internship make at top companies?
The national average salary for a Social Media Internship in the United States is $24,411 per year or $12 per hour. Those in the bottom 10 percent make under $19,000 a year, and the top 10 percent make over $30,000.

Top Skills for A Social Media Internship

  1. Facebook
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Developed new social media strategies towards increased customer outreach and community and potential viral marketing possibilities on both Twitter and Facebook.
  • Managed social media platforms including Facebook and Twitter while producing photography promotional books.
  • Researched marketing techniques from popular websites and studied activity trends in social media to successfully optimize publicity for the company website.
  • Increased Instagram following by 10% Skills Used Social Media Management Marketing Strategy Content Creation Mobile Photography Digital Photography
  • Created a more dynamic and informative online presence to increase participation in the online alumni community.

Rank:

Average Salary:

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Top 10 Best States for Social Media Interns

  1. District of Columbia
  2. Idaho
  3. Arizona
  4. Washington
  5. Maine
  6. New Hampshire
  7. Vermont
  8. South Dakota
  9. Alaska
  10. Virginia
  • (163 jobs)
  • (32 jobs)
  • (135 jobs)
  • (211 jobs)
  • (19 jobs)
  • (48 jobs)
  • (28 jobs)
  • (27 jobs)
  • (10 jobs)
  • (232 jobs)

Social Media Internship Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 24,502 Social Media Internship resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Social Media Internship Resume

View Resume Examples

Social Media Internship Demographics

Gender

Female

60.8%

Male

27.6%

Unknown

11.6%
Ethnicity

White

57.6%

Hispanic or Latino

16.9%

Asian

11.1%

Black or African American

10.6%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

44.6%

French

15.1%

Mandarin

7.3%

Chinese

7.2%

Italian

4.7%

German

2.9%

Korean

2.9%

Japanese

2.9%

Cantonese

2.2%

Russian

1.6%

Portuguese

1.5%

Arabic

1.4%

Hebrew

1.4%

Hindi

1.3%

Vietnamese

1.1%

Greek

0.5%

Urdu

0.5%

Tagalog

0.4%

Polish

0.4%

Czech

0.3%
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Social Media Internship Education

Schools

New York University

10.1%

University of Texas at Austin

8.7%

Temple University

6.0%

Pennsylvania State University

5.9%

Michigan State University

5.3%

Florida State University

5.3%

DePaul University

5.2%

University of Central Florida

4.9%

University of Southern California

4.8%

University of California - Los Angeles

4.7%

San Diego State University

4.4%

Arizona State University

4.3%

Boston University

4.3%

Fashion Institute of Technology

4.2%

Syracuse University

4.1%

Fordham University

3.7%

University of Georgia

3.6%

Virginia Commonwealth University

3.5%

University of Colorado at Boulder

3.5%

San Francisco State University

3.4%
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Majors

Communication

23.5%

Marketing

14.8%

Business

11.9%

Public Relations

10.3%

Journalism

6.0%

English

4.0%

Management

2.9%

Advertising

2.9%

Psychology

2.9%

Business Communications

2.9%

Political Science

2.5%

Graphic Design

2.3%

Writing

2.1%

Specialized Sales And Merchandising

1.8%

Photography

1.7%

Sociology

1.6%

Entertainment Business

1.6%

Kinesiology

1.6%

Economics

1.4%

Fine Arts

1.4%
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Degrees

Bachelors

77.3%

Other

10.1%

Masters

9.2%

Associate

1.9%

Certificate

1.0%

Doctorate

0.3%

Diploma

0.1%

License

0.0%
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Top Social Media Internship Employers

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Updated May 19, 2020