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Social media has not just become a social phenomenon it has morphed into a productive tool for businesses to market themselves. Nearly everyone uses one or more social media platforms to communicate an idea. It could be to promote a brand, to build a community, or even to advocate for a cause. Getting a social media internship is a cheap and effective way of understanding and practicing these mechanisms that make social media so powerful.

A social media intern assists in both operational and administrative tasks. This includes creating social media posts, developing sales presentations, assisting in marketing campaigns, and helping organize social media calendars. Besides that, they participate in training and attend meetings.

Employers require interns to be in the process of completing a bachelor's degree and show good academic standing. This role earns, on average, $11 per hour and suits an individual who wants to pursue a career in digital marketing and advertising.

There is more than meets the eye when it comes to being a social media internship. For example, did you know that they make an average of $18.2 an hour? That's $37,858 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Social Media Internship Do

There are certain skills that many social media interns have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Social Media Internship does

How To Become a Social Media Internship

If you're interested in becoming a social media internship, one of the first things to consider is how much education you need. We've determined that 84.0% of social media interns have a bachelor's degree. In terms of higher education levels, we found that 4.5% of social media interns have master's degrees. Even though most social media interns have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a social media internship. When we researched the most common majors for a social media internship, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on social media internship resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a social media internship. In fact, many social media internship jobs require experience in a role such as internship. Meanwhile, many social media interns also have previous career experience in roles such as marketing internship or sales associate.

Social Media Internship Career Paths

Average Salary for a Social Media Internship

Social Media Interns in America make an average salary of $37,858 per year or $18 per hour. The top 10 percent makes over $46,000 per year, while the bottom 10 percent under $30,000 per year.
Average Social Media Internship Salary
$37,858 Yearly
$18.20 hourly
$30,000
10 %
$37,000
Median
$46,000
90 %

What Am I Worth?

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Social Media Internship Education

Social Media Internship Majors

13.6 %
12.3 %

Social Media Internship Degrees

Bachelors

84.0 %

Associate

7.4 %

Masters

4.5 %

Top Colleges for Social Media Internships

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

5. Pennsylvania State University

University Park, PA • Private

In-State Tuition
$18,454
Enrollment
40,108

6. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

7. University of Houston

Houston, TX • Private

In-State Tuition
$8,913
Enrollment
37,291

8. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759

Top Skills For a Social Media Internship

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 18.0% of social media interns listed instagram on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Social Media Internship Resume templates

Zippia allows you to choose from different easy-to-use Social Media Internship templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Social Media Internship resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Social Media Internship Demographics

Social Media Internship Gender Distribution

Female
Female
69%
Male
Male
31%

After extensive research and analysis, Zippia's data science team found that:

  • Among social media interns, 68.8% of them are women, while 31.2% are men.

  • The most common race/ethnicity among social media interns is White, which makes up 73.0% of all social media interns.

  • The most common foreign language among social media interns is Spanish at 44.6%.

Online Courses For Social Media Internship That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Social Media Marketing - Content Marketing Masterclass 2021
udemy
4.5
(4,612)

Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...

Social Media Marketing - Complete Certificate Course
udemy
4.2
(10,191)

The comprehensive social media course, beginner to advanced. Go viral, get started today!...

Social Media Management
coursera

This course equips you with critical content creation and management skills. You'll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You'll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world applicati...

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Best States For a Social Media Internship

Some places are better than others when it comes to starting a career as a social media internship. The best states for people in this position are Hawaii, New Jersey, Alaska, and Connecticut. Social media interns make the most in Hawaii with an average salary of $40,058. Whereas in New Jersey and Alaska, they would average $34,587 and $34,446, respectively. While social media interns would only make an average of $34,317 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Hawaii

Total Social Media Internship Jobs:
191
Highest 10% Earn:
$46,000
Location Quotient:
1.78 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Alaska

Total Social Media Internship Jobs:
174
Highest 10% Earn:
$40,000
Location Quotient:
1.63 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Mexico

Total Social Media Internship Jobs:
318
Highest 10% Earn:
$40,000
Location Quotient:
1.27 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Social Media Interns

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Top Social Media Internship Employers

Most Common Employers For Social Media Internship

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Meta$48,807$23.4613
2Kel & Partners$37,858$18.2032
3CollegeFashionista$37,858$18.2024
4Rent the Runway$37,858$18.2022
5Likeable Media$37,858$18.2022
6Today's Business$37,858$18.2015
7ViacomCBS$36,055$17.3317
8American Diabetes Association$32,232$15.5018
9Michigan State University$32,011$15.3911
10Starbucks$31,626$15.2012

Becoming a Social Media Internship FAQs

How do I become a media intern?

To become a media intern, you should have good grades and a decent work portfolio. Most media interns are recent or soon-to-be graduates of bachelor's degrees. Having a good resume with relevant experience plays a big part in landing your dream media internship.

How do I start a social media career?

To start a social media career, it's important to educate yourself and start small. The good news is that there isn't just one right way to start a career in social media; there are many. It's good to consider your timeline and your short and long-term career goals before you get started.

How much do social media interns get paid?

Social interns get paid $15 an hour. However, there is some range in what social media interns can earn - from as low as $5.77 an hour to as high as $18.99 an hour. Factors such as the company type and location impact how much a social media intern can make.

What questions should I ask a social media intern?

There are several different questions you should ask your social media intern. When interviewing social media interns, the ideal candidate should demonstrate experience with social media and a creatively curious mindset. Avoid candidates who seem interested in learning about industry innovations and tools.

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