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Become A Social Media Manager

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Working As A Social Media Manager

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $55,000

    Average Salary

What Does A Social Media Manager Do

A Social Media Manager is responsible for creating and maintaining new marketing campaigns and brand promotions. They also manage junior staff, such as a social media executives or assistants.

How To Become A Social Media Manager

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.


For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Social Media Manager jobs

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Social Media Manager Career Paths

Social Media Manager
Communications Coordinator Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Freelance Marketing Consultant Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Marketing Director Search Engine Optimizer
Digital Marketing Manager
6 Yearsyrs
Digital Marketing Specialist Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Digital Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Social Media Director Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Senior Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Communications Director Managing Director
Head Of Marketing
6 Yearsyrs
Media Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Video Editor Creative Director
Marketing And Creative Director
7 Yearsyrs
Communications Coordinator Communications Specialist
Marketing Communications Manager
7 Yearsyrs
Marketing Consultant Marketing Manager
Marketing Director
7 Yearsyrs
Marketing Analyst Senior Product Manager
Marketing Lead
6 Yearsyrs
Marketing Consultant Marketing Communications Manager
Marketing Manager
6 Yearsyrs
Communications Director Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Sales Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing/Social Media Manager
5 Yearsyrs
Co-Founder Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Co-Founder Business Developer
Senior Manager Of Marketing
9 Yearsyrs
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Social Media Manager Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • Mandarin

  • Japanese

  • Portuguese

  • Chinese

  • German

  • Russian

  • Arabic

  • Hebrew

  • Hindi

  • Korean

  • Vietnamese

  • Urdu

  • Ukrainian

  • Cantonese

  • Swahili

  • Swedish

  • Turkish

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Social Media Manager

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Social Media Manager Education

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Real Social Media Manager Salaries

Job Title Company Location Start Date Salary
Manager, Social Media Netflix, Inc. Los Gatos, CA Jul 01, 2015 $180,000
Social Media & Community Manager IBMS LLC Las Vegas, NV Aug 15, 2015 $150,000
Public Relations/Social Media Manager AVOS Systems Inc. San Mateo, CA Apr 30, 2012 $125,000
Digital Social Media Manager Mars Chocolate North America, LLC Hackettstown, NJ Jul 09, 2016 $120,000
Public Relations/Social Media Manager AVOS Systems Inc. San Mateo, CA Apr 30, 2012 $110,000
Senior Social Media Manager Squaretrade, Inc. San Francisco, CA Nov 02, 2013 $110,000 -
Social Media Manager New Grindr LLC Los Angeles, CA Sep 22, 2016 $110,000 -
Social Media Manager Grindr LLC Los Angeles, CA Aug 09, 2016 $110,000 -
Manager, Text Analytics & Social Media Medallia, Inc. Palo Alto, CA Aug 08, 2016 $108,493
Manager, Social Media Audible Inc. Newark, NJ Sep 13, 2014 $105,000
Social Media Manager Stubhub, Inc. San Francisco, CA May 28, 2012 $105,000
Web and Social Media Manager Network Ninja, Inc. Chicago, IL Sep 14, 2015 $103,000
Social Media Manager DR. Dennis Gross Skincare, LLC New York, NY Sep 14, 2015 $70,000
Social Media Manager Media Planning Group USA LLC New York, NY Mar 10, 2012 $70,000
Distributed Social Media Marketing Manager Quepasa Corporation New Hope, PA Feb 01, 2012 $70,000
Inbound & Social Media Marketing Manager Commerce Technologies, Inc. Albany, NY Sep 09, 2016 $70,000
Social Media Manager Perry Ellis International, Inc. New York, NY Oct 27, 2014 $68,000
Editor/Social Media Manager Shoes of Prey, Inc. CA Mar 09, 2015 $67,500
Social Media Manager and Content Strategist Mosaic Sales Solutions Us Operating Co. LLC Chicago, IL Sep 26, 2016 $66,248
Social Media Manager Love The 88, LLC New York, NY Dec 15, 2013 $65,000
Global Social Media Manager Voss USA Inc. New York, NY Jun 09, 2016 $54,000
Web and Social Media Manager Network Ninja, Inc. Corona, CA Jun 16, 2014 $51,230 -
Associate Social Media Manager Advance Magazine Publishers Inc. DBA Conde Nast New York, NY May 30, 2016 $51,000
Associate Social Media Manager Advance Magazine Publishers Inc. DBA Conde Nast New York, NY Feb 05, 2016 $51,000
Local Social Media Manager Carat USA, Inc. Miami, FL Dec 08, 2011 $50,150
Local Social Media Manager Carat USA, Inc. Miami, FL Nov 30, 2011 $50,150
Social Media Manager Mamamia Women's Network, Inc. New York, NY Mar 03, 2016 $50,000

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Top Skills for A Social Media Manager


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Top Social Media Manager Skills

  1. Facebook Insights
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Analyze the band s social media metrics and engagement on Next Big Sound and Facebook Insights.
  • Researched and created content related to African art and culture for the Museum's Facebook and Twitter pages.
  • Assisted in the design, launch, and now maintenance of company website and gift registry program.
  • Contributed to an increase in following and interaction on Facebook, Twitter and Instagram.
  • Managed Twitter and Facebook pages while consistently engaging with social media followers and monitoring online presence of competitors.

Top Social Media Manager Employers

Social Media Manager Videos

How to Become a Social Media Manager & Consultant

6 Tasks Every Social Media Manager Should Daily Perform

Become a Social Media Manager For Free | 2015