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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Manager, Social Media||Netflix, Inc.||Los Gatos, CA||Jul 01, 2015||$180,000|
|Social Media & Community Manager||IBMS LLC||Las Vegas, NV||Aug 15, 2015||$150,000|
|Public Relations/Social Media Manager||AVOS Systems Inc.||San Mateo, CA||Apr 30, 2012||$125,000|
|Digital Social Media Manager||Mars Chocolate North America, LLC||Hackettstown, NJ||Jul 09, 2016||$120,000|
|Public Relations/Social Media Manager||AVOS Systems Inc.||San Mateo, CA||Apr 30, 2012||$110,000|
|Senior Social Media Manager||Squaretrade, Inc.||San Francisco, CA||Nov 02, 2013||$110,000 -
|Social Media Manager||New Grindr LLC||Los Angeles, CA||Sep 22, 2016||$110,000 -
|Social Media Manager||Grindr LLC||Los Angeles, CA||Aug 09, 2016||$110,000 -
|Manager, Text Analytics & Social Media||Medallia, Inc.||Palo Alto, CA||Aug 08, 2016||$108,493|
|Manager, Social Media||Audible Inc.||Newark, NJ||Sep 13, 2014||$105,000|
|Social Media Manager||Stubhub, Inc.||San Francisco, CA||May 28, 2012||$105,000|
|Web and Social Media Manager||Network Ninja, Inc.||Chicago, IL||Sep 14, 2015||$103,000|
|Social Media Manager||DR. Dennis Gross Skincare, LLC||New York, NY||Sep 14, 2015||$70,000|
|Social Media Manager||Media Planning Group USA LLC||New York, NY||Mar 10, 2012||$70,000|
|Distributed Social Media Marketing Manager||Quepasa Corporation||New Hope, PA||Feb 01, 2012||$70,000|
|Inbound & Social Media Marketing Manager||Commerce Technologies, Inc.||Albany, NY||Sep 09, 2016||$70,000|
|Social Media Manager||Perry Ellis International, Inc.||New York, NY||Oct 27, 2014||$68,000|
|Editor/Social Media Manager||Shoes of Prey, Inc.||CA||Mar 09, 2015||$67,500|
|Social Media Manager and Content Strategist||Mosaic Sales Solutions Us Operating Co. LLC||Chicago, IL||Sep 26, 2016||$66,248|
|Social Media Manager||Love The 88, LLC||New York, NY||Dec 15, 2013||$65,000|
|Global Social Media Manager||Voss USA Inc.||New York, NY||Jun 09, 2016||$54,000|
|Web and Social Media Manager||Network Ninja, Inc.||Corona, CA||Jun 16, 2014||$51,230 -
|Associate Social Media Manager||Advance Magazine Publishers Inc. DBA Conde Nast||New York, NY||May 30, 2016||$51,000|
|Associate Social Media Manager||Advance Magazine Publishers Inc. DBA Conde Nast||New York, NY||Feb 05, 2016||$51,000|
|Local Social Media Manager||Carat USA, Inc.||Miami, FL||Dec 08, 2011||$50,150|
|Local Social Media Manager||Carat USA, Inc.||Miami, FL||Nov 30, 2011||$50,150|
|Social Media Manager||Mamamia Women's Network, Inc.||New York, NY||Mar 03, 2016||$50,000|
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