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A social media manager creates and implements social media strategies for a brand or company. They handle social media accounts, creating content, monitoring engagement, and responding to comments and messages. They work closely with marketing and public relations teams to achieve brand consistency and communication with the target audience. Social media managers stay up-to-date with trends and changes to maintain successful campaigns. They also analyze data to measure campaign efficacy and adjust accordingly.
Avg. Salary $70,287
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 61.12%
male 38.88%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Pros
Flexibility in work hours
Potential for growth and advancement within the field
Ability to work remotely
High demand for social media skills
Potential for networking and collaboration with other professionals
Cons
High pressure to perform and deliver results
Need to be available and responsive around the clock
Can be a solitary job with limited face-to-face interaction
Social media can be unpredictable and volatile, leading to potential crises
Can be difficult to differentiate yourself from other social media managers in a crowded market
Skills | Percentages |
---|---|
8.65% | |
6.92% | |
Digital Marketing | 6.49% |
Social Media Marketing | 6.46% |
Facebook Insights | 5.11% |
When your background is strong enough, you can start writing your social media manager resume.
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Now it's time to start searching for a social media manager job. Consider the tips below for a successful job search:
The average social media manager salary in the United States is $70,287 per year or $34 per hour. Social media manager salaries range between $50,000 and $98,000 per year.
What am I worth?
I love my work. I don't love who I work for. They do not understand the steps involved in social media. And keep asking for analytics. I send them in a thoughtfully presented report. And they just don't get it. Sales thinks I jack around all day on social media. That is my job. Then there's the fact that I have to be paid to monitor the work and campaigns I shoot down the feeds. Ugh. Run for your life unless you work for a corporation.
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.