With social media evolving into the powerful industry it is today, over the course of a single decade, social media management is a promising career option for everyone who does not mind diving deep into this peculiar universe. Social media managers are people who know how to take advantage of user data accumulated by social media platforms for marketing purposes and ride the wave.
Today every business making an effort to be relevant develops a social media strategy, coming up with ways to target consumers with the right ads with mathematical precision. Social media managers find the way to use personalized social media platforms as vehicles to interact with clients and drive up sales as a consequence. They work on building social media presence for brands and businesses by creating engaging content and operating advertisement campaigns through entertainment.
What makes social media revolve around its axis is influence. People deeply affect each other through this intricate web of relations, and a successful social media manager finds the influencers with the largest follower groups to win them over for their sales purposes, provided what they represent and the crowd they engage matches the profile of the product they wish to market. This exciting and challenging profession opens up new horizons to our consumer society, and it is really up to you and your creativity to make your own way in this jungle.
Social Media Manager Overview
Social Media Manager Careers
There is more than meets the eye when it comes to being a social media manager. For example, did you know that they make an average of $27.94 an hour? That's $58,105 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Social Media Manager Do
There are certain skills that many social media managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed leadership skills, communication skills and analytical skills.
When it comes to the most important skills required to be a social media manager, we found that a lot of resumes listed 16.6% of social media managers included content marketing, while 11.0% of resumes included instagram, and 8.6% of resumes included twitter. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the social media manager job title. But what industry to start with? Most social media managers actually find jobs in the media and retail industries.
How To Become a Social Media Manager
If you're interested in becoming a social media manager, one of the first things to consider is how much education you need. We've determined that 72.9% of social media managers have a bachelor's degree. In terms of higher education levels, we found that 6.6% of social media managers have master's degrees. Even though most social media managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a social media manager. When we researched the most common majors for a social media manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on social media manager resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a social media manager. In fact, many social media manager jobs require experience in a role such as internship. Meanwhile, many social media managers also have previous career experience in roles such as sales associate or marketing internship.
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Social Media Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a social media manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as senior director of marketing and then eventually end up with the title senior director of marketing.
Social Media Manager Jobs You Might Like
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Average Salary for a Social Media Manager
Best Paying Cities
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
Charter Spectrum Social Media Manager-Spectrum Enterprise Social Media Manager-Spectrum Enterprise | Charter Spectrum Charter Spectrum | 06/30/2021 06/30/2021 | $64,50006/30/2021 $64,500 |
Dish Network Corporation Social Media Lead Social Media Lead | Dish Network Corporation Dish Network Corporation | 06/28/2021 06/28/2021 | $64,80006/28/2021 $64,800 |
State of Washington Creative Social Media Manager (WMS 1) Doh5641 Creative Social Media Manager (WMS 1) Doh5641 | State of Washington State of Washington | 06/27/2021 06/27/2021 | $70,95606/27/2021 $70,956 |
XXX Social Media Manager (L) Social Media Manager (L) | XXX XXX | 06/27/2021 06/27/2021 | $83,48006/27/2021 $83,480 |
University of California {Title:Social Media Manager, City:Riverside} {Title:Social Media Manager, City:Riverside} | University of California University of California | 06/27/2021 06/27/2021 | $61,60006/27/2021 $61,600 |
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Social Media Manager Resumes
Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Social Media Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.
10 Best Resume Templates In 2021
Learn How To Write a Social Media Manager Resume
At Zippia, we went through countless Social Media Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Detailed InformationTop Colleges for Social Media Managers
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. University of Texas at Austin
Austin, TX • Private
7. University of Southern California
Los Angeles, CA • Private
8. Ohio State University
Columbus, OH • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. San Diego State University
San Diego, CA • Private
Online Courses For Social Media Manager That You May Like
This course equips you with critical content creation and management skills. You'll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You'll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world applicati...
Become a freelance social media manager Start a management business Work from anywhere Achieve financial freedom...
Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...
Top Skills For a Social Media Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.6% of social media managers listed content marketing on their resume, but soft skills such as leadership skills and communication skills are important as well.
- Content Marketing, 16.6%
- Instagram, 11.0%
- Twitter, 8.6%
- Facebook, 6.3%
- Youtube, 4.2%
- Other Skills, 53.3% See All Social Media Manager Skills
Best States For a Social Media Manager
Some places are better than others when it comes to starting a career as a social media manager. The best states for people in this position are New Jersey, California, New York, and Connecticut. Social media managers make the most in New Jersey with an average salary of $93,950. Whereas in California and New York, they would average $86,632 and $76,317, respectively. While social media managers would only make an average of $72,567 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. California
$86,632
Avg. Salary
2. New York
$76,317
Avg. Salary
3. New Jersey
$93,950
Avg. Salary
How Do Social Media Manager Rate Their Jobs?
Top Social Media Manager Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ social media managers and discovered their number of social media manager opportunities and average salary. Through our research, we concluded that AT&T; was the best, especially with an average salary of $68,346. Social Services follows up with an average salary of $54,174, and then comes Robert Half International with an average of $51,294. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a social media manager. The employers include Veeva Systems, Principal Financial Group, and UnitedHealth Group
Social Media Manager Videos
