With social media evolving into the powerful industry it is today, over the course of a single decade, social media management is a promising career option for everyone who does not mind diving deep into this peculiar universe. Social media managers are people who know how to take advantage of user data accumulated by social media platforms for marketing purposes and ride the wave.
Today every business making an effort to be relevant develops a social media strategy, coming up with ways to target consumers with the right ads with mathematical precision. Social media managers find the way to use personalized social media platforms as vehicles to interact with clients and drive up sales as a consequence. They work on building social media presence for brands and businesses by creating engaging content and operating advertisement campaigns through entertainment.
What makes social media revolve around its axis is influence. People deeply affect each other through this intricate web of relations, and a successful social media manager finds the influencers with the largest follower groups to win them over for their sales purposes, provided what they represent and the crowd they engage matches the profile of the product they wish to market. This exciting and challenging profession opens up new horizons to our consumer society, and it is really up to you and your creativity to make your own way in this jungle.
There is more than meets the eye when it comes to being a social media manager. For example, did you know that they make an average of $27.94 an hour? That's $58,105 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many social media managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed leadership skills, communication skills and analytical skills.
When it comes to the most important skills required to be a social media manager, we found that a lot of resumes listed 16.6% of social media managers included content marketing, while 11.0% of resumes included instagram, and 8.6% of resumes included twitter. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the social media manager job title. But what industry to start with? Most social media managers actually find jobs in the media and retail industries.
If you're interested in becoming a social media manager, one of the first things to consider is how much education you need. We've determined that 72.9% of social media managers have a bachelor's degree. In terms of higher education levels, we found that 6.6% of social media managers have master's degrees. Even though most social media managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a social media manager. When we researched the most common majors for a social media manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on social media manager resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a social media manager. In fact, many social media manager jobs require experience in a role such as internship. Meanwhile, many social media managers also have previous career experience in roles such as sales associate or marketing internship.