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Become A Social Media Manager

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Working As A Social Media Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $71,279

    Average Salary

What Does A Social Media Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Social Media Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Social Media Manager?

Social Media Manager Jobs

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Social Media Manager Career Paths

Social Media Manager
Marketing Consultant Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Freelance Copywriter Senior Copywriter
Brand Strategist
5 Yearsyrs
Freelance Marketing Consultant Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Web Graphic Designer Web Content Manager
Digital Content Manager
5 Yearsyrs
Digital Marketing Consultant Digital Marketing Specialist
Digital Marketing Strategist
6 Yearsyrs
Manager Of Digital Media
Digital Media Director
8 Yearsyrs
Marketing Consultant Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Marketing Director Director Of Strategy
Director Of Digital Strategy
11 Yearsyrs
Marketing Director Public Relations Consultant
Director Of Marketing And Public Relations
6 Yearsyrs
Web Manager
E-Commerce Product Manager
6 Yearsyrs
Communications Director Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Communications Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Digital Marketing Specialist Online Marketing Manager
Internet Marketing Manager
5 Yearsyrs
Marketing Communications Manager Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Video Editor Creative Director
Marketing And Creative Director
7 Yearsyrs
Marketing/Social Media Manager
5 Yearsyrs
Sales Consultant Marketing Consultant
Online Marketing Manager
5 Yearsyrs
Digital Marketing Specialist Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Digital Marketing Manager
Senior Manager-Digital Marketing
10 Yearsyrs
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Do you work as a Social Media Manager?

Help others decide if this is a good career for them

Average Length of Employment
Media Director 3.3 years
Media Manager 2.6 years
Top Employers Before
Internship 17.5%
Volunteer 4.5%
Server 3.9%
Manager 3.4%
Cashier 3.2%
Editor 3.2%
Top Employers After
Internship 9.7%
Owner 4.3%
Server 4.3%
Editor 3.9%
Volunteer 3.8%
Manager 3.5%

Do you work as a Social Media Manager?

Social Media Manager Demographics

Gender

Female

60.6%

Male

37.3%

Unknown

2.2%
Ethnicity

White

59.8%

Hispanic or Latino

16.8%

Black or African American

10.7%

Asian

8.7%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

54.6%

French

12.8%

Italian

5.8%

Mandarin

3.4%

Japanese

3.4%

Chinese

3.0%

Portuguese

2.9%

German

2.6%

Russian

2.5%

Arabic

1.9%

Hebrew

1.5%

Hindi

1.2%

Korean

1.2%

Vietnamese

0.7%

Urdu

0.7%

Ukrainian

0.5%

Cantonese

0.5%

Swahili

0.2%

Swedish

0.2%

Turkish

0.2%
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Social Media Manager Education

Schools

University of Phoenix

6.9%

Columbia College Chicago

5.6%

Full Sail University

5.5%

Southern New Hampshire University

5.3%

Arizona State University

5.3%

New York University

5.3%

San Francisco State University

5.2%

Temple University

5.2%

University of Texas at Austin

5.1%

DePaul University

5.0%

Florida State University

5.0%

Michigan State University

4.9%

University of North Texas

4.8%

Florida International University

4.6%

University of Oregon

4.6%

University of Florida

4.3%

West Virginia University

4.3%

San Jose State University

4.3%

University of Washington

4.3%

University of Southern California

4.3%
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Majors

Communication

20.1%

Business

12.7%

Marketing

12.6%

Journalism

8.0%

Public Relations

6.6%

English

6.4%

Graphic Design

4.3%

Psychology

3.7%

Photography

3.3%

Writing

3.2%

Management

3.0%

Political Science

2.8%

Advertising

2.4%

Fine Arts

2.0%

Business Communications

1.6%

History

1.6%

Sociology

1.5%

Agricultural Public Services

1.5%

Liberal Arts

1.5%

Entertainment Business

1.4%
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Degrees

Bachelors

63.6%

Other

15.2%

Masters

12.9%

Associate

4.8%

Certificate

2.5%

Doctorate

0.5%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Social Media Manager Salaries

Job Title Company Location Start Date Salary
Manager, Social Media Netflix, Inc. Los Gatos, CA Jul 01, 2015 $180,000
Social Media & Community Manager IBMS LLC Las Vegas, NV Aug 15, 2015 $150,000
Public Relations/Social Media Manager AVOS Systems Inc. San Mateo, CA Apr 30, 2012 $125,000
Digital Social Media Manager Mars Chocolate North America, LLC Hackettstown, NJ Jul 09, 2016 $120,000
Social Media Manager Grindr LLC Los Angeles, CA Aug 09, 2016 $110,000 -
$140,000
Public Relations/Social Media Manager AVOS Systems Inc. San Mateo, CA Apr 30, 2012 $110,000
Social Media Manager New Grindr LLC Los Angeles, CA Sep 22, 2016 $110,000 -
$140,000
Senior Social Media Manager Squaretrade, Inc. San Francisco, CA Nov 02, 2013 $110,000 -
$120,000
Manager, Text Analytics & Social Media Medallia, Inc. Palo Alto, CA Aug 08, 2016 $108,493
Social Media Manager Stubhub, Inc. San Francisco, CA May 28, 2012 $105,000
Manager, Social Media Audible Inc. Newark, NJ Sep 13, 2014 $105,000
Social Media and Marketing Manager Wandering Minstrel LLC New York, NY May 25, 2013 $101,130
Social Media Manager Perry Ellis International, Inc. New York, NY Oct 27, 2014 $68,000
Editor/Social Media Manager Shoes of Prey, Inc. CA Mar 09, 2015 $67,500
Social Media Manager Advance Magazine Publishers Inc. DBA Conde Nast New York, NY Oct 31, 2016 $65,000
Communications & Social Media Manager Air New Zealand Limited El Segundo, CA May 01, 2012 $65,000
Social Media Manager Love The 88, LLC New York, NY Dec 01, 2013 $65,000
Social Media Manager Love The 88, LLC New York, NY Dec 15, 2013 $65,000
Social Media & Community Manager Zoosk, Inc. San Francisco, CA Mar 11, 2015 $64,646 -
$75,000
Social Media Manager Situation Marketing, LLC New York, NY Apr 06, 2012 $62,500
Global Social Media Manager Voss USA Inc. New York, NY Jun 09, 2016 $54,000
Associate Social Media Manager Advance Magazine Publishers Inc. DBA Conde Nast New York, NY Feb 05, 2016 $51,000
Associate Social Media Manager Advance Magazine Publishers Inc. DBA Conde Nast New York, NY May 30, 2016 $51,000
Local Social Media Manager Carat USA, Inc. Miami, FL Nov 30, 2011 $50,150
Local Social Media Manager Carat USA, Inc. Miami, FL Dec 08, 2011 $50,150
Social Media Manager Vt LUXE Corporation New York, NY Jan 14, 2015 $50,000
Social Media Manager Mamamia Women's Network, Inc. New York, NY Mar 03, 2016 $50,000

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Top Skills for A Social Media Manager

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  1. Facebook
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Formatted and designed business professional Facebook account and data management for business inventory system.
  • Expanded Metro's social media presence, increasing Facebook followers 59% year-over-year and Twitter followers 55% year-over-year.
  • Created company website and developed branding strategy including identifying personas, creating customer and user experience.
  • Boost brand awareness and social media following/engagement, including 30.6k follower increase on Instagram, and 31k follower increase on Facebook.
  • Managed Twitter and Facebook pages while consistently engaging with social media followers and monitoring online presence of competitors.

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Top 10 Best States for Social Media Managers

  1. California
  2. Colorado
  3. Virginia
  4. Rhode Island
  5. New Jersey
  6. Washington
  7. Delaware
  8. District of Columbia
  9. Arkansas
  10. Pennsylvania
  • (4,836 jobs)
  • (585 jobs)
  • (794 jobs)
  • (113 jobs)
  • (799 jobs)
  • (981 jobs)
  • (53 jobs)
  • (227 jobs)
  • (110 jobs)
  • (712 jobs)

Top Social Media Manager Employers

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Jobs From Top Social Media Manager Employers

Social Media Manager Videos

How to Become a Social Media Manager & Consultant

6 Tasks Every Social Media Manager Should Daily Perform

Become a Social Media Manager For Free | 2015

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