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Social Media Manager Careers

With social media evolving into the powerful industry it is today, over the course of a single decade, social media management is a promising career option for everyone who does not mind diving deep into this peculiar universe. Social media managers are people who know how to take advantage of user data accumulated by social media platforms for marketing purposes and ride the wave.

Today every business making an effort to be relevant develops a social media strategy, coming up with ways to target consumers with the right ads with mathematical precision. Social media managers find the way to use personalized social media platforms as vehicles to interact with clients and drive up sales as a consequence. They work on building social media presence for brands and businesses by creating engaging content and operating advertisement campaigns through entertainment.

What makes social media revolve around its axis is influence. People deeply affect each other through this intricate web of relations, and a successful social media manager finds the influencers with the largest follower groups to win them over for their sales purposes, provided what they represent and the crowd they engage matches the profile of the product they wish to market. This exciting and challenging profession opens up new horizons to our consumer society, and it is really up to you and your creativity to make your own way in this jungle.

There is more than meets the eye when it comes to being a social media manager. For example, did you know that they make an average of $27.94 an hour? That's $58,105 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Social Media Manager Do

There are certain skills that many social media managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed leadership skills, communication skills and analytical skills.

When it comes to the most important skills required to be a social media manager, we found that a lot of resumes listed 16.6% of social media managers included content marketing, while 11.0% of resumes included instagram, and 8.6% of resumes included twitter. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the social media manager job title. But what industry to start with? Most social media managers actually find jobs in the media and retail industries.

How To Become a Social Media Manager

If you're interested in becoming a social media manager, one of the first things to consider is how much education you need. We've determined that 72.9% of social media managers have a bachelor's degree. In terms of higher education levels, we found that 6.6% of social media managers have master's degrees. Even though most social media managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a social media manager. When we researched the most common majors for a social media manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on social media manager resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a social media manager. In fact, many social media manager jobs require experience in a role such as internship. Meanwhile, many social media managers also have previous career experience in roles such as sales associate or marketing internship.

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Average Salary
$58,105
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
64,595
Job Openings

Social Media Manager Career Paths

Top Careers Before Social Media Manager

Top Careers After Social Media Manager

Social Media Manager Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Social Media Manager

Social Media Managers in America make an average salary of $58,105 per year or $28 per hour. The top 10 percent makes over $94,000 per year, while the bottom 10 percent under $35,000 per year.
Average Salary
$58,105
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Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range64k - 145k$97k$97,225
Edison, NJ
Salary Range66k - 133k$94k$94,493
New York, NY
Salary Range54k - 108k$77k$76,732
Seattle, WA
Salary Range53k - 96k$72k$71,519
Philadelphia, PA
Salary Range48k - 96k$68k$68,100
Baltimore, MD
Salary Range48k - 95k$68k$67,972
$29k
$145k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Social Media Manager-Spectrum Enterprise
Social Media Manager-Spectrum Enterprise
Charter Spectrum
Charter Spectrum
06/30/2021
06/30/2021
$64,50006/30/2021
$64,500
Social Media Lead
Social Media Lead
Dish Network Corporation
Dish Network Corporation
06/28/2021
06/28/2021
$64,80006/28/2021
$64,800
Creative Social Media Manager (WMS 1) Doh5641
Creative Social Media Manager (WMS 1) Doh5641
State of Washington
State of Washington
06/27/2021
06/27/2021
$70,95606/27/2021
$70,956
Social Media Manager (L)
Social Media Manager (L)
XXX
XXX
06/27/2021
06/27/2021
$83,48006/27/2021
$83,480
{Title:Social Media Manager, City:Riverside}
{Title:Social Media Manager, City:Riverside}
University of California
University of California
06/27/2021
06/27/2021
$61,60006/27/2021
$61,600
See More Recent Salaries

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Social Media Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Social Media Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Social Media Manager Resume

At Zippia, we went through countless Social Media Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Social Media Manager Demographics

Gender

female

57.3 %

male

38.3 %

unknown

4.4 %

Ethnicity

White

73.8 %

Hispanic or Latino

10.5 %

Asian

8.8 %

Foreign Languages Spoken

Spanish

53.4 %

French

12.1 %

Italian

5.0 %
See More Demographics

Social Media Manager Education

Majors

Business
12.2 %
Marketing
10.8 %

Degrees

Bachelors

72.9 %

Associate

8.6 %

Certificate

8.1 %

Top Colleges for Social Media Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
See More Education Info

Online Courses For Social Media Manager That You May Like

Social Media Management
coursera

This course equips you with critical content creation and management skills. You'll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You'll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world applicati...

Social Media Management - The Complete 2019 Manager Bootcamp
udemy
4.4
(5,590)

Become a freelance social media manager Start a management business Work from anywhere Achieve financial freedom...

Social Media Marketing - Content Marketing Masterclass 2021
udemy
4.4
(4,260)

Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...

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Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Social Media Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.6% of social media managers listed content marketing on their resume, but soft skills such as leadership skills and communication skills are important as well.

Best States For a Social Media Manager

Some places are better than others when it comes to starting a career as a social media manager. The best states for people in this position are New Jersey, California, New York, and Connecticut. Social media managers make the most in New Jersey with an average salary of $93,950. Whereas in California and New York, they would average $86,632 and $76,317, respectively. While social media managers would only make an average of $72,567 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Social Media Manager Jobs:
6,793
Highest 10% Earn:
$169,000
Location Quotient:
1.61
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Social Media Manager Jobs:
3,059
Highest 10% Earn:
$142,000
Location Quotient:
1.65
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Social Media Manager Jobs:
1,282
Highest 10% Earn:
$170,000
Location Quotient:
1.12
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Social Media Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ social media managers and discovered their number of social media manager opportunities and average salary. Through our research, we concluded that AT&T; was the best, especially with an average salary of $68,346. Social Services follows up with an average salary of $54,174, and then comes Robert Half International with an average of $51,294. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a social media manager. The employers include Veeva Systems, Principal Financial Group, and UnitedHealth Group

1. AT&T
4.7
Avg. Salary: 
$68,346
Social Media Managers Hired: 
48+
2. Mercer County Bd Social Svcs
3.6
Avg. Salary: 
$54,174
Social Media Managers Hired: 
32+
3. Robert Half International
4.5
Avg. Salary: 
$51,294
Social Media Managers Hired: 
31+
4. Microsoft
4.9
Avg. Salary: 
$82,358
Social Media Managers Hired: 
22+
5. Google
4.8
Avg. Salary: 
$116,587
Social Media Managers Hired: 
17+
6. Sears Holdings
4.3
Avg. Salary: 
$98,792
Social Media Managers Hired: 
15+

Social Media Manager Videos

Updated October 2, 2020