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Working As A Social Media Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $55,000

    Average Salary

What Does A Social Media Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Social Media Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Media Manager 2.7 years
New Media Manager 2.5 years
Media Executive 1.9 years
Media Coordinator 1.6 years
Top Careers Before Social Media Manager
Internship 16.9%
Server 4.4%
Volunteer 4.4%
Cashier 3.9%
Editor 3.1%
Manager 3.1%
Top Careers After Social Media Manager
Internship 10.3%
Server 4.9%
Owner 4.1%
Volunteer 3.6%

Do you work as a Social Media Manager?

Average Yearly Salary
$55,000
Show Salaries
$34,000
Min 10%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$55,000
Median 50%
$89,000
Max 90%
Best Paying Company
Latham & Watkins
Highest Paying City
San Mateo, CA
Highest Paying State
California
Avg Experience Level
1.5 years
How much does a Social Media Manager make at top companies?
The national average salary for a Social Media Manager in the United States is $55,641 per year or $27 per hour. Those in the bottom 10 percent make under $34,000 a year, and the top 10 percent make over $89,000.

The largest raises come from changing jobs.

See what's out there.

Real Social Media Manager Salaries

Job Title Company Location Start Date Salary
Manager, Social Media Netflix, Inc. Jul 01, 2015 $180,000
Social Media & Community Manager IBMS LLC Aug 15, 2015 $150,000
Public Relations/Social Media Manager AVOS Systems Inc. Apr 30, 2012 $125,000
Digital Social Media Manager Mars Chocolate North America, LLC Jul 09, 2016 $120,000
Public Relations/Social Media Manager AVOS Systems Inc. Apr 30, 2012 $110,000
Senior Social Media Manager Squaretrade, Inc. Nov 02, 2013 $110,000 -
$120,000
Social Media Manager New Grindr LLC Sep 22, 2016 $110,000 -
$140,000
Social Media Manager Grindr LLC Aug 09, 2016 $110,000 -
$140,000
Manager, Text Analytics & Social Media Medallia, Inc. Aug 08, 2016 $108,493
Manager, Social Media Audible Inc. Sep 13, 2014 $105,000
Social Media Manager Stubhub, Inc. May 28, 2012 $105,000
Social Media and Marketing Manager Wandering Minstrel LLC May 25, 2013 $101,130
Social Media Manager Perry Ellis International, Inc. Oct 27, 2014 $68,000
Editor/Social Media Manager Shoes of Prey, Inc. Mar 09, 2015 $67,500
Communications & Social Media Manager Air New Zealand Limited May 01, 2012 $65,000
Social Media Manager Advance Magazine Publishers Inc. DBA Conde Nast Oct 31, 2016 $65,000
Social Media Manager Love The 88, LLC Dec 15, 2013 $65,000
Social Media Manager Love The 88, LLC Dec 01, 2013 $65,000
Social Media & Community Manager Zoosk, Inc. Mar 11, 2015 $64,646 -
$75,000
Social Media Manager Situation Marketing, LLC Apr 06, 2012 $62,500
Global Social Media Manager Voss USA Inc. Jun 09, 2016 $54,000
Associate Social Media Manager Advance Magazine Publishers Inc. DBA Conde Nast May 30, 2016 $51,000
Associate Social Media Manager Advance Magazine Publishers Inc. DBA Conde Nast Feb 05, 2016 $51,000
Local Social Media Manager Carat USA, Inc. Dec 08, 2011 $50,150
Local Social Media Manager Carat USA, Inc. Nov 30, 2011 $50,150
Editor/Social Media Manager Shoes of Prey, Inc. Mar 09, 2015 $50,000 -
$60,000
Social Media Manager Mamamia Women's Network, Inc. Jan 10, 2016 $50,000

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Top Skills for A Social Media Manager

  1. Facebook
  2. Twitter
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Formatted and designed business professional Facebook account and data management for business inventory system.
  • Created and maintained official Facebook and Twitter accounts - Uploaded adoptable animal pictorial and text data to website content management system
  • Created company website and developed branding strategy including identifying personas, creating customer and user experience.
  • Managed editorial process for Facebook and Instagram publishing information of future events.
  • Manage online presence of Nashville Armory, including direct marketing and online reputation management.

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Average Salary:

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Top 10 Best States for Social Media Managers

  1. California
  2. New York
  3. Rhode Island
  4. Massachusetts
  5. New Jersey
  6. Connecticut
  7. Washington
  8. District of Columbia
  9. New Hampshire
  10. Colorado
  • (4,836 jobs)
  • (2,019 jobs)
  • (113 jobs)
  • (1,080 jobs)
  • (799 jobs)
  • (287 jobs)
  • (981 jobs)
  • (227 jobs)
  • (99 jobs)
  • (585 jobs)

Social Media Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 17,983 Social Media Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Social Media Manager Resume

View Resume Examples

Social Media Manager Demographics

Gender

Female

57.3%

Male

38.3%

Unknown

4.4%
Ethnicity

White

60.1%

Hispanic or Latino

16.9%

Black or African American

10.9%

Asian

8.1%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

53.4%

French

12.1%

Italian

5.0%

Mandarin

3.9%

Japanese

3.5%

Chinese

3.4%

German

3.1%

Russian

2.8%

Portuguese

2.7%

Arabic

1.8%

Hebrew

1.5%

Korean

1.4%

Hindi

1.1%

Vietnamese

1.0%

Cantonese

0.9%

Tagalog

0.6%

Urdu

0.6%

Ukrainian

0.5%

Swedish

0.4%

Armenian

0.3%
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Social Media Manager Education

Schools

Full Sail University

7.7%

New York University

7.4%

Arizona State University

6.2%

University of Texas at Austin

6.0%

Columbia College Chicago

5.8%

University of California - Los Angeles

5.1%

Florida International University

5.0%

Michigan State University

4.9%

San Francisco State University

4.8%

Temple University

4.8%

University of Southern California

4.8%

University of Central Florida

4.5%

University of Florida

4.3%

DePaul University

4.3%

Florida State University

4.2%

University of Washington

4.2%

San Diego State University

4.2%

Pennsylvania State University

4.1%

Texas State University

3.9%

Virginia Commonwealth University

3.7%
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Majors

Communication

19.2%

Marketing

12.3%

Business

12.1%

Journalism

7.6%

Public Relations

6.7%

English

5.4%

Graphic Design

5.1%

Photography

4.4%

Psychology

3.4%

Writing

3.1%

Management

2.9%

Political Science

2.8%

Advertising

2.6%

Fine Arts

2.4%

Agricultural Public Services

1.8%

Business Communications

1.8%

Liberal Arts

1.7%

Sociology

1.5%

History

1.5%

Entertainment Business

1.5%
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Degrees

Bachelors

71.3%

Masters

12.3%

Associate

7.1%

High School Diploma

4.5%

Certificate

3.2%

Diploma

0.8%

Doctorate

0.6%

License

0.2%
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Social Media Manager Videos

How to Become a Social Media Manager & Consultant

6 Tasks Every Social Media Manager Should Daily Perform

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Updated May 18, 2020