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Best states for a social media manager
Quoted expert
Gerard Tellis
- Rank 1 - 10
- 11 - 20
- 21 - 30
- 31 - 40
- 41 - 51
It seems like social media managers are becoming more and more common across America. But working conditions and demand for social media managers aren't the same everywhere in the U.S. Although there are abundant social media manager jobs in the United States, a large number of them are in the South. Washington is the best state in the country for social media manager jobs.
Washington is the best state for jobs for social media managers, and Mississippi is the worst. The most common pay in Washington is $89,087, while the median pay in Mississippi is $52,681.We found that the South is best for social media managers, and the West is the worst. San Francisco, CA is the best city in the country for social media manager jobs, where as Washington is the best state in the country.
10 best states for social media managers in 2025
1. Washington
Total social media manager jobs: 1,674 Average annual salary: $89,087 Lowest 10 percent earn: $62,000 Highest 10 percent earn: $126,000 Location Quotient: 1.59
2. California
Total social media manager jobs: 6,793 Average annual salary: $88,236 Lowest 10 percent earn: $60,000 Highest 10 percent earn: $127,000 Location Quotient: 1.61
3. Oregon
Total social media manager jobs: 744 Average annual salary: $86,846 Lowest 10 percent earn: $61,000 Highest 10 percent earn: $123,000 Location Quotient: 1.25
4. New York
Total social media manager jobs: 3,059 Average annual salary: $78,098 Lowest 10 percent earn: $54,000 Highest 10 percent earn: $112,000 Location Quotient: 1.65
5. Utah
Total social media manager jobs: 645 Average annual salary: $75,513 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $111,000 Location Quotient: 1.4
6. Nevada
Total social media manager jobs: 250 Average annual salary: $87,105 Lowest 10 percent earn: $59,000 Highest 10 percent earn: $128,000 Location Quotient: 0.83
7. Connecticut
Total social media manager jobs: 570 Average annual salary: $75,652 Lowest 10 percent earn: $52,000 Highest 10 percent earn: $108,000 Location Quotient: 1.19
8. Arizona
Total social media manager jobs: 750 Average annual salary: $78,150 Lowest 10 percent earn: $53,000 Highest 10 percent earn: $113,000 Location Quotient: 0.89
9. Idaho
Total social media manager jobs: 247 Average annual salary: $71,897 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $104,000 Location Quotient: 1.04
10. New Mexico
Total social media manager jobs: 196 Average annual salary: $81,743 Lowest 10 percent earn: $55,000 Highest 10 percent earn: $120,000 Location Quotient: 0.69
Social media manager jobsNear Columbus, OH
How Zippia determines the best states to be a social media manager
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a social media manager
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Washington | $89,087 | $62,000 | 7,405,743 | 1,674 |
| 2 | California | $88,236 | $60,000 | 39,536,653 | 6,793 |
| 3 | Oregon | $86,846 | $61,000 | 4,142,776 | 744 |
| 4 | New York | $78,098 | $54,000 | 19,849,399 | 3,059 |
| 5 | Utah | $75,513 | $50,000 | 3,101,833 | 645 |
| 6 | Nevada | $87,105 | $59,000 | 2,998,039 | 250 |
| 7 | Connecticut | $75,652 | $52,000 | 3,588,184 | 570 |
| 8 | Arizona | $78,150 | $53,000 | 7,016,270 | 750 |
| 9 | Idaho | $71,897 | $49,000 | 1,716,943 | 247 |
| 10 | New Mexico | $81,743 | $55,000 | 2,088,070 | 196 |
| 11 | New Jersey | $72,123 | $50,000 | 9,005,644 | 1,282 |
| 12 | Maine | $66,193 | $47,000 | 1,335,907 | 202 |
| 13 | Wisconsin | $69,303 | $48,000 | 5,795,483 | 554 |
| 14 | Massachusetts | $65,527 | $46,000 | 6,859,819 | 1,820 |
| 15 | Rhode Island | $63,892 | $44,000 | 1,059,639 | 208 |
| 16 | Montana | $64,614 | $43,000 | 1,050,493 | 166 |
| 17 | Illinois | $63,848 | $44,000 | 12,802,023 | 2,097 |
| 18 | Colorado | $66,251 | $44,000 | 5,607,154 | 864 |
| 19 | Ohio | $66,513 | $45,000 | 11,658,609 | 991 |
| 20 | District of Columbia | $64,065 | $44,000 | 693,972 | 379 |
| 21 | Michigan | $62,953 | $43,000 | 9,962,311 | 977 |
| 22 | Pennsylvania | $62,626 | $43,000 | 12,805,537 | 1,414 |
| 23 | Tennessee | $62,965 | $42,000 | 6,715,984 | 543 |
| 24 | Missouri | $65,219 | $44,000 | 6,113,532 | 473 |
| 25 | Wyoming | $62,857 | $42,000 | 579,315 | 62 |
| 26 | New Hampshire | $62,023 | $43,000 | 1,342,795 | 238 |
| 27 | Indiana | $62,841 | $43,000 | 6,666,818 | 580 |
| 28 | Delaware | $61,179 | $42,000 | 961,939 | 203 |
| 29 | South Carolina | $63,401 | $41,000 | 5,024,369 | 347 |
| 30 | Texas | $61,244 | $40,000 | 28,304,596 | 2,363 |
| 31 | Vermont | $58,932 | $41,000 | 623,657 | 138 |
| 32 | Hawaii | $62,427 | $53,000 | 1,427,538 | 132 |
| 33 | Kansas | $61,206 | $42,000 | 2,913,123 | 261 |
| 34 | Minnesota | $60,777 | $42,000 | 5,576,606 | 775 |
| 35 | Arkansas | $57,595 | $39,000 | 3,004,279 | 310 |
| 36 | Maryland | $59,780 | $41,000 | 6,052,177 | 911 |
| 37 | Alaska | $59,852 | $49,000 | 739,795 | 90 |
| 38 | Georgia | $56,800 | $37,000 | 10,429,379 | 1,401 |
| 39 | Virginia | $58,276 | $39,000 | 8,470,020 | 1,185 |
| 40 | Kentucky | $58,058 | $39,000 | 4,454,189 | 325 |
| 41 | North Dakota | $57,133 | $39,000 | 755,393 | 95 |
| 42 | Alabama | $58,152 | $38,000 | 4,874,747 | 274 |
| 43 | West Virginia | $55,636 | $38,000 | 1,815,857 | 126 |
| 44 | South Dakota | $54,382 | $37,000 | 869,666 | 111 |
| 45 | Nebraska | $54,182 | $37,000 | 1,920,076 | 231 |
| 46 | Oklahoma | $55,742 | $38,000 | 3,930,864 | 231 |
| 47 | Iowa | $54,431 | $37,000 | 3,145,711 | 334 |
| 48 | Florida | $49,795 | $33,000 | 20,984,400 | 2,003 |
| 49 | North Carolina | $50,509 | $33,000 | 10,273,419 | 1,072 |
| 50 | Louisiana | $52,040 | $34,000 | 4,684,333 | 317 |
| 51 | Mississippi | $52,681 | $35,000 | 2,984,100 | 163 |
Highest paying states for social media managers
| Rank | State | Avg. Social Media Manager Salary |
|---|---|---|
| 1 | Washington | $89,087 |
| 2 | California | $88,236 |
| 3 | Oregon | $86,846 |
| 4 | New York | $78,098 |
| 5 | Utah | $75,513 |
| 6 | Nevada | $87,105 |
| 7 | Connecticut | $75,652 |
| 8 | Arizona | $78,150 |
| 9 | Idaho | $71,897 |
| 10 | New Mexico | $81,743 |
| 11 | New Jersey | $72,123 |
| 12 | Maine | $66,193 |
| 13 | Wisconsin | $69,303 |
| 14 | Massachusetts | $65,527 |
| 15 | Rhode Island | $63,892 |
| 16 | Montana | $64,614 |
| 17 | Illinois | $63,848 |
| 18 | Colorado | $66,251 |
| 19 | Ohio | $66,513 |
| 20 | District of Columbia | $64,065 |
| 21 | Michigan | $62,953 |
| 22 | Pennsylvania | $62,626 |
| 23 | Tennessee | $62,965 |
| 24 | Missouri | $65,219 |
| 25 | Wyoming | $62,857 |
| 26 | New Hampshire | $62,023 |
| 27 | Indiana | $62,841 |
| 28 | Delaware | $61,179 |
| 29 | South Carolina | $63,401 |
| 30 | Texas | $61,244 |
| 31 | Vermont | $58,932 |
| 32 | Hawaii | $62,427 |
| 33 | Kansas | $61,206 |
| 34 | Minnesota | $60,777 |
| 35 | Arkansas | $57,595 |
| 36 | Maryland | $59,780 |
| 37 | Alaska | $59,852 |
| 38 | Georgia | $56,800 |
| 39 | Virginia | $58,276 |
| 40 | Kentucky | $58,058 |
| 41 | North Dakota | $57,133 |
| 42 | Alabama | $58,152 |
| 43 | West Virginia | $55,636 |
| 44 | South Dakota | $54,382 |
| 45 | Nebraska | $54,182 |
| 46 | Oklahoma | $55,742 |
| 47 | Iowa | $54,431 |
| 48 | Florida | $49,795 |
| 49 | North Carolina | $50,509 |
| 50 | Louisiana | $52,040 |
| 51 | Mississippi | $52,681 |
Expert opinions on the best states for social media managers
Are there any particularly good places in the United States for social media managers to find work opportunities?
Gerard Tellis
Director of the Institute for Outlier Research in Business & Professor of Marketing, University of Southern California
In addition, because most high-tech, new industry jobs have remained steady or increased and because these have abundant data, skills in big data collection and analysis will be important.
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Updated January 8, 2025