Social media manager demographics and statistics in the US
Social media manager demographics research summary. Zippia estimates social media manager demographics and statistics in the United States by using a database of 30 million profiles. Our social media manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media managers after extensive research and analysis:
- There are over 27,243 social media managers currently employed in the United States.
- 61.1% of all social media managers are women, while 38.9% are men.
- The average social media manager age is 39 years old.
- The most common ethnicity of social media managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Social media managers are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $97,312, the highest in the US.
- In 2022, women social media managers earned 95% of what men earned.
- Washington is the best state for social media managers to live.
- Social media managers are 56% more likely to work at private companies in comparison to public companies.
On this page
Social media manager demographics by:
Social media manager gender statistics
61.1% of social media managers are women and 38.9% of social media managers are men.
- Female, 61.1%
- Male, 38.9%
Social media manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
Social media manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$70,864
Female income
$67,333
Social media manager gender ratio over time
This data breaks down the percentage of men and women in social media manager positions over time. Currently, 61.1% of social media managers are female.
Social media manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 59.24% | 40.76% |
| 2011 | 58.88% | 41.12% |
| 2012 | 59.55% | 40.45% |
| 2013 | 59.47% | 40.53% |
| 2014 | 57.51% | 42.49% |
| 2015 | 57.01% | 42.99% |
| 2016 | 56.87% | 43.13% |
| 2017 | 55.77% | 44.23% |
| 2018 | 41.11% | 58.89% |
| 2019 | 40.05% | 59.95% |
| 2020 | 38.52% | 61.48% |
| 2021 | 38.88% | 61.12% |
Social media manager related jobs gender ratio
We compared social media managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Social Media Manager | 39% | 61% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media manager demographics by race
The most common ethnicity among social media managers is White, which makes up 74.6% of all social media managers. Comparatively, 8.7% of social media managers are Hispanic or Latino and 8.2% of social media managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Social media manager race
| Social media manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Social media manager race and ethnicity over time
See how social media manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Social media manager wage gap by race
According to our data, asian social media managers have the highest average salary compared to other ethnicities. Black or african american social media managers have the lowest average salary at $67,334.
| Ethnicity | Salary |
|---|---|
| Unknown | $70,542 |
| White | $70,257 |
| Black or African American | $67,334 |
| Asian | $76,458 |
| Hispanic or Latino | $70,040 |
Average social media manager age
See how the average age of social media managers varies based on ethnicity and gender.
Male
Female
Social media manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Social media manager age breakdown
The average age of social media managers is 40+ years years old, representing 44% of the social media manager population.
Social media manager age breakdown
| Social Media Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Social media manager educational attainment
The most common degree for social media managers is bachelor's degree, with 79% of social media managers earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 7%.
- Bachelor's, 79%
- Associate, 9%
- Master's, 7%
- High School Diploma, 3%
- Other Degrees, 2%
Social media managers by degree level
| Social media manager degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Associate | 9% |
| Master's | 7% |
| High School Diploma | 3% |
| Other Degrees | 2% |
Social media manager jobs you might like
Social media manager wage gap by degree level
According to the data, social media managers with a Doctorate degree earn more than those without, at $84,268 annually. With a Master's degree, social media managers earn a median annual income of $81,051 compared to $72,595 for social media managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $81,051 |
| Bachelor's Degree | $72,595 |
| Doctorate Degree | $84,268 |
Social media manager employment statistics
Most social media managers work for a private in the education industry.
Company size where social media managers work
Below, you can see the size of companies where social media managers work.
Social media manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 22% |
Social media manager jobs by company type
Employees with the social media manager job title have their preferences when it comes to working for a company. For instance, most social media managers prefer to work at private companies over public companies.
Social media manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 17% |
| Public | 25% |
| Private | 56% |
| Government | 2% |
Social media manager jobs by industry
The most common industries for social media managers are education, media and professional.
Social media manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 13% |
| Education | 13% |
| Fortune 500 | 11% |
| Professional | 9% |
| Retail | 8% |
| Technology | 8% |
| Hospitality | 6% |
| Internet | 4% |
| Manufacturing | 4% |
| Start-up | 4% |
| Telecommunication | 3% |
| Finance | 3% |
| Non Profits | 3% |
| Transportation | 2% |
| Government | 2% |
| Health Care | 2% |
| Construction | 1% |
| Real Estate | 1% |
| Insurance | 1% |
Social media manager turnover and employment statistics
Social media manager unemployment rate over time
The unemployment rate for social media managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media manager unemployment rate by year
| Year | Social media manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average social media manager tenure
The average social media manager stays at their job for 1-2 years, based on the 17,983 social media managers resumes in Zippia's database.
Social media manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 26% |
| 3-4 years | 10% |
| 5-7 years | 22% |
| 8-10 years | 8% |
| 11+ years | 5% |
Social media manager LGBT ratio compared to similar jobs
Review the percent of social media managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Sales Account Executive | 7.25% | 188,523 |
| Marketing & Advertising Manager | 9.54% | 85,446 |
| Social Media Manager | 9.86% | - |
| Grants Director | 16.11% | 15,964 |
Similar social media manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Sales Account Executive | 7.25% | 188,523 |
| Marketing & Advertising Manager | 9.54% | 85,446 |
| Grants Director | 16.11% | 15,964 |
Foreign languages spoken by social media managers
The most common foreign language among social media managers is Spanish at 53.4%. The second-most popular foreign language spoken is French at 12.1% and Italian is the third-most popular at 5.0%.
- Spanish, 53.4%
- French, 12.1%
- Italian, 5.0%
- Mandarin, 3.9%
- Japanese, 3.5%
- Other, 22.1%
Social media manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 53.4% |
| French | 12.1% |
| Italian | 5.0% |
| Mandarin | 3.9% |
| Japanese | 3.5% |
| Other | 22.1% |
