Social Media Manager Statistics in the US

The average employee age for social media managers is 39 years. The social media manager workforce reached a whopping 26,725 in 2020!

Among social media managers, we discovered that 57.3% of them are women, while 38.3% are men. The most common race/ethnicity among social media managers is White, which makes up 73.8% of all social media managers. Comparatively, there are 10.5% of the Hispanic or Latino ethnicity and 8.8% of the Asian ethnicity. The majority of social media managers are located in NY, New York and CA, Los Angeles.

Social media managers are more likely to work at private companies in comparison to public companies. Taking it a step further, social media managers are more likely to find a job in the media industry. Looking at social media manager statistics, we found was that New Jersey, California, New York, Connecticut and Massachusetts are where social media managers find the highest salaries.

From where do we know all information about social media manager demographics? We analyzed 17,983 social media managers resumes to find out what the average demographics are for the job position. Just to be clear, by demographics we mean the study of population-based factors like age, race, and sex. On top of scouring through resumes, we also took note of job proposals from employers and Census Bureau data. And guess what? We found some pretty interesting information.

Social Media Manager Diversity

From race to gender and even age, we found the average demographic information on those who work as social media managers. Keep reading to find out what the results for social media managers were.

Social Media Manager Gender Ratio

Among social media managers, 57.3% of them are women compared to 38.3% which are men.

Job Title
  • Female, 57.3%
  • Male, 38.3%
  • Unknown, 4.4%

Social Media Manager Ethnic Breakdown

The most common ethnicity among social media managers is White, which makes up 73.8% of all social media managers. Comparatively, there are 10.5% of the Hispanic or Latino ethnicity and 8.8% of the Asian ethnicity.

Job Title
  • White, 73.8%
  • Hispanic or Latino, 10.5%
  • Asian, 8.8%
  • Black or African American, 4.4%
  • Unknown, 2.3%
  • American Indian and Alaska Native, 0.2%

Foreign Languages Spoken By Social Media Managers

The chart below shows that 53.4% of social media managers speak Spanish. The second-most popular foreign language spoken is French at 12.1% and Italian is the third-most popular at 5.0%.

Job Title
  • Spanish, 53.4%
  • French, 12.1%
  • Italian, 5.0%
  • Mandarin, 3.9%
  • Japanese, 3.5%
  • Other, 22.1%

Social Media Manager Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2008-2018 among social media managers.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Social Media Manager Gender Over Time

This data shows how men and women predominate in the social media manager position over time.

Male
Female
60%
57%
54%
52%
49%
46%
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018

Social Media Manager Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of social media managers changed.

  • Unemployment rate

Age Based On Ethnicity And Gender

We determined the average age of social media managers based on ethnicity and gender.

Male
Female

Number Of Years On The Job For Social Media Manager

By looking over 17,983 social media managers resumes, we figured out that the average social media manager enjoys staying at their job for Less than 1 year for a percentage of 29%.

Compare Jobs

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Social Media Manager Age Breakdown

This chart breaks down the ages of social media manager employees. Interestingly enough, the average age of social media managers is 40+ years old, which represents 43% of the population.

Compare Jobs

20-30 years

30-40 years

40+ years

Comparing The Gender Ratio of Social Media Managers with Other Job Titles

We compared this job title with other job titles to see how gender percentages varied. As you can see, sales superintendent and director of sales engineering have the biggest difference in gender.

Compare Jobs
Job Titleascdesc
Maleasc
Femaleascdesc
Catering Sales Manager21%76%
Media Traffic Manager21%74%
Director Of Admissions And Marketing21%75%
Social Media Manager38%57%
Route Sales Manager89%8%
Director Of Sales Engineering90%7%
Sales Superintendent91%5%
Male
Female
100%
75%
50%
25%
0%
Sales Superintendent
Director Of Sales Engineering
Route Sales Manager
Social Media Manager
Director Of Admissions And Marketing
Media Traffic Manager
Catering Sales Manager
0%
25%
50%
75%
100%

Comparing The LGBT Ratio of Social Media Managers with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to social media managers.

Compare Jobs
Job Titleascdesc
LGBTasc
Social Media Manager12.91%
Engineering Manager15.08%
Media Relations Manager16.93%
Chief Of Staff18.57%
Director Of Front Office21.82%
Promotion Manager25.47%
Manager, Member Services29.21%

How Much Do Women Make Compared To Man As Social Media Manager?

male-income
Male Income
$64,801
female-income
Female Income
$59,226

Social Media Manager Income By Gender And Race/Ethnicity

We found interesting that Asian men and Asian women make more money compared to others.

  • Male
  • Female
$75,608
$71,177
$66,745
$62,314
$57,883
$53,451
$49,020
Asian
Black or African American
Hispanic or Latino
White

Social Media Manager Income By Race/Ethnicity And Education

This chart shows the impact that education has on the income level of different ethnicities.

All Race and Ethnicity
Educationascdesc
Incomeasc
Bachelor's Degree$65,054
Master's Degree$78,001

Social Media Manager Income By Race/Ethnicity And Education

This chart shows the impact that education has on the income level of different ethnicities.

  • Asian
  • Black or African American
  • Hispanic or Latino
  • White
$84,138
$78,001
$71,863
$65,726
$59,589
$53,451
$47,314
Bachelor's Degree
Master's Degree

Social Media Manager Heatmaps

Where Do Social Media Managers Earn The Most?

The map here shows where social media managers earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are Social Media Managers Located?

By looking through more than 17,983 resumes, we found that the most popular places for social media managers are NY, New York and CA, Los Angeles.

Number of Social Media Managers

Where Are Social Media Managers In High Demand?

We looked over job openings to determine where in the country social media managers are in the most demand.

Jobs Openings

Social Media Manager Employment Statistics

This section highlights the information we gathered about the types of businesses and industries that employ social media managers. We found that the most common company type is private. In addition, the industry that employs the most social media managers is the media industry.

What Percentage Of Social Media Manager Jobs Are Remote?

17.0% Remote

Freelance, outsourced or remote workers who spend much of their time working from home.

83.0% On-Site

Some of the vacancies require to stay on-site without possibility of working remotely.

Company Size

We created this chart to show you the average size of companies that typically hire social media managers.

Compare Jobs

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

The Types Of Companies Social Media Manager Work In

Employees with the social media manager job title have their preferences when it comes to working for a company. For instance, most social media managers prefer to work at private companies over public companies.

Compare Jobs

Public

Private

Government

Education

Industry Concentration

Just based on the number of employees within each industry, we were able to determine the most common industries that employ social media managers. Those industries include media, retail and hospitality.

Compare Jobs

Fortune 500

Media

Retail

Hospitality

Technology

Social Media Manager Jobs