Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Social Media Managers in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 26,725 Social Media Managers currently employed in the United States.
  • 61.1% of all Social Media Managers are women, while 38.9% are men.
  • The average age of an employed Social Media Manager is 38 years old.
  • The most common ethnicity of Social Media Managers is White (71.2%), followed by Hispanic or Latino (11.9%) and Asian (9.7%).
  • The majority of Social Media Managers are located in NY, New York and CA, Los Angeles.
  • Social Media Managers are most in-demand in New York, NY.
  • Social Media Managers are paid an average annual salary of $59,282.
  • The Internet industry is the highest-paying for Social Media Managers.
  • San Francisco, CA pays an annual average wage of $101,597, the highest in the US.
  • Social Media Managers average starting salary is $40,000.
  • In 2021, women earned 95% of what men earned.
  • The top 10% of highest-paid Social Media Managers earn as much as $86,000 or more.
  • 9% of all Social Media Managers are LGBT.
  • Washington is the best state for Social Media Managers to live.
  • Social Media Managers are more likely to work at Private companies in comparison to Public companies.

Social Media Manager Statistics By Gender

Among Social Media Managers, 61.1% of them are women compared to 38.9% which are men.

  • Female, 61.1%
  • Male, 38.9%

Social Media Managers By Gender

GenderPercentages
Female61.1%
Male38.9%

Gender Pay Gap For Social Media Manager

Women Earn 95¢ For Every $1 Earned By Men

male-income
Male Income
$60,268
female-income
Female Income
$57,347

Social Media Manager Gender Over Time

This data shows how men and women predominate in the Social Media Manager position over time.

Male
Female
100%
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019

Social Media Manager Gender By Year

YearMaleFemale
201059.27%40.73%
201158.91%41.09%
201259.58%40.42%
201359.50%40.50%
201457.54%42.46%
201557.04%42.96%
201656.90%43.10%
201755.80%44.20%
201841.14%58.86%
201940.08%59.92%

Social Media Manager Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, Sales Superintendent and Route Sales Manager have the biggest difference in gender.

Job TitleMaleFemale
Catering Sales Manager19%81%
Director Of Admissions And Marketing20%80%
Media Traffic Manager20%80%
Social Media Manager39%61%
Director Of Sales Engineering93%7%
Route Sales Manager94%6%
Sales Superintendent95%5%

Social Media Manager Statistics By Race

The most common ethnicity among Social Media Managers is White, which makes up 71.2% of all Social Media Managers. Comparatively, there are 11.9% of the Hispanic or Latino ethnicity and 9.7% of the Asian ethnicity.

  • White, 71.2%
  • Hispanic or Latino, 11.9%
  • Asian, 9.7%
  • Black or African American, 4.3%
  • Unknown, 2.5%
  • American Indian and Alaska Native, 0.4%

Social Media Manager Race

Social Media Manager RacePercentages
White71.2%
Hispanic or Latino11.9%
Asian9.7%
Black or African American4.3%
Unknown2.5%
American Indian and Alaska Native0.4%

Social Media Manager Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among Social Media Managers.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Social Media Manager Race By Year

YearWhiteBlack or African AmericanAsianHispanic or Latino
201076.63%4.92%6.55%9.91%
201176.40%4.82%6.74%10.05%
201275.41%5.45%6.64%10.47%
201376.25%4.68%6.89%10.23%
201475.07%5.30%6.79%10.76%
201574.69%4.71%7.54%10.92%
201674.31%4.84%7.57%10.84%
201774.24%4.81%7.76%10.96%
201873.10%4.49%9.02%10.89%
201971.22%4.29%9.74%11.95%

Social Media Manager Wage Gap By Race

Asian Social Media Managers have the highest average salary compared to other ethnicities. Black or African American Social Media Managers have the lowest average salary at $57,466.
$63,000
$62,000
$61,000
$60,000
$59,000
$58,000
$57,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
EthnicitySalary
Unknown$58,075
White$58,853
Black or African American$57,466
Asian$61,995
Hispanic or Latino$57,648

Social Media Manager JOBS

Average Age of a Social Media Manager

We determined the average age of Social Media Managers based on ethnicity and gender.

Male
Female

Social Media Manager Age By Race

RaceMale AgeFemale Age
Unknown3832
White3937
Black or African American3837.5
Asian3937
Hispanic or Latino3636

Social Media Manager Age Breakdown

This chart breaks down the ages of Social Media Manager employees. Interestingly enough, the average age of Social Media Managers is 40+ years old, which represents 42% of the population.

20-30 years

30-40 years

40+ years


Social Media Manager Age

Social Media Manager YearsPercentages
20-30 years19%
30-40 years38%
40+ years42%

Types of Social Media Manager Degree Levels

The most common degree for Social Media Managers is Bachelor's Degree 79% of Social Media Managers earn that degree. A close second is Associate Degree with 9% and rounding it off is Master's Degree with 7%.

  • Bachelors, 79%
  • Associate, 9%
  • Masters, 7%
  • High School Diploma, 3%
  • Other Degrees, 2%

Social Media Managers By Education

Social Media Manager DegreePercentages
Bachelors79%
Associate9%
Masters7%
High School Diploma3%
Other Degrees2%

Social Media Manager Jobs You Might Like

Social Media Manager Wage Gap By Education

$73,000
$70,000
$67,000
$64,000
$61,000
$58,000
$55,000
Master's Degree
Bachelor's Degree
Doctorate Degree
EducationSalary
Master's Degree$67,510
Bachelor's Degree$57,347
Doctorate Degree$69,721

Social Media Manager Employment Statistics

This section highlights the information we gathered about the types of businesses and industries that employ Social Media Managers. We found that the most common company type is Private. In addition, the industry that employs the most Social Media Managers is the Education industry.

Company Size

We created this chart to show you the average size of companies that typically hire Social Media Managers.

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Social Media Manager Jobs By Employer Size

Company SizePercentages
< 50 employees4%
50 - 100 employees4%
100 - 500 employees14%
500 - 1,000 employees11%
1,000 - 10,000 employees35%
> 10,000 employees31%

The Types Of Companies Social Media Manager Work In

Employees with the Social Media Manager job title have their preferences when it comes to working for a company. For instance, most Social Media Managers prefer to work at Private companies over Public companies.

Education

Public

Private

Government

Social Media Manager Jobs By Sector

Company TypePercentages
Education13%
Public41%
Private43%
Government3%

Top Industries Hiring Social Media Managers

Just based on the number of employees within each industry, we were able to determine the most common industries that employ Social Media Managers. Those industries include Education, Retail and Technology.

Fortune 500

Education

Retail

Technology

Media

Social Media Manager Turnover And Employment Statistics

Social Media Manager Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of Social Media Managers changed.

  • Unemployment rate

Social Media Manager Unemployment Rate By Year

YearSocial Media Manager Unemployment Rate
20107.47%
20116.19%
20125.30%
20134.87%
20143.70%
20153.36%
20163.08%
20172.97%
20183.34%
20193.54%

The Average Number of Years That Social Media Manager Stay in a Job

By looking over 17,983 Social Media Managers resumes, we figured out that the average Social Media Manager enjoys staying at their job for Less than 1 year for a percentage of 29%.

Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years


Social Media Manager Tenure

Number or YearsPercentages
Less than 1 year29%
1-2 years26%
3-4 years10%
5-7 years22%
8-10 years8%
11+ years5%

Comparing The LGBT Ratio of Social Media Managers with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to Social Media Managers.

Job TitleLGBTJob Openings
Director Of Facilities7.93%15,140
Internship Director8.41%88,201
Social Media Manager9.28%
Outside Sales Manager9.38%157,656
Senior Human Resources Generalist13.02%52,521
Promotions Director14.95%5,019
Director Of Institutional Giving15.79%4,742

Social Media Manager LGBT Demographics

ProfessionPercentages of LGBT Job Openings
Director Of Facilities7.93%15,140
Internship Director8.41%88,201
Outside Sales Manager9.38%157,656
Senior Human Resources Generalist13.02%52,521
Promotions Director14.95%5,019
Director Of Institutional Giving15.79%4,742

Foreign Languages Spoken By Social Media Managers

The most common foreign language among Social Media Managers is Spanish at 53.4%. The second-most popular foreign language spoken is French at 12.1% and Italian is the third-most popular at 5.0%.

  • Spanish, 53.4%
  • French, 12.1%
  • Italian, 5.0%
  • Mandarin, 3.9%
  • Japanese, 3.5%
  • Other, 22.1%

Social Media Manager Languages Spoken

Foreign LanguagePercentages
Spanish53.4%
French12.1%
Italian5.0%
Mandarin3.9%
Japanese3.5%
Other22.1%

Social Media Manager Jobs

Recently Added Social Media Manager Jobs

Social Media Manager Heatmaps

The amount you can make as a Social Media Manager can depend on where you live. For example, the highest salary of Social Media Managers is $106,928. Use our chart to find out where that salary is located.

Where Do Social Media Managers Earn The Most?

The map here shows where Social Media Managers earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are Social Media Managers Located?

By looking through more than 17,983 resumes, we found that the most popular places for Social Media Managers are NY, New York and CA, Los Angeles.

Number of Social Media Managers

Where Are Social Media Managers In High Demand?

We looked over job openings to determine where in the country Social Media Managers are in the most demand.

Jobs Openings