Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Social Media Managers in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:
- There are over 26,725 Social Media Managers currently employed in the United States.
- 61.1% of all Social Media Managers are women, while 38.9% are men.
- The average age of an employed Social Media Manager is 38 years old.
- The most common ethnicity of Social Media Managers is White (71.2%), followed by Hispanic or Latino (11.9%) and Asian (9.7%).
- The majority of Social Media Managers are located in NY, New York and CA, Los Angeles.
- Social Media Managers are most in-demand in New York, NY.
- Social Media Managers are paid an average annual salary of $59,282.
- The Internet industry is the highest-paying for Social Media Managers.
- San Francisco, CA pays an annual average wage of $101,597, the highest in the US.
- Social Media Managers average starting salary is $40,000.
- In 2021, women earned 95% of what men earned.
- The top 10% of highest-paid Social Media Managers earn as much as $86,000 or more.
- 9% of all Social Media Managers are LGBT.
- Washington is the best state for Social Media Managers to live.
- Social Media Managers are more likely to work at Private companies in comparison to Public companies.
Social Media Manager Statistics By Gender
Among Social Media Managers, 61.1% of them are women compared to 38.9% which are men.
- Female, 61.1%
- Male, 38.9%
Social Media Managers By Gender
| Gender | Percentages |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
Gender Pay Gap For Social Media Manager
Women Earn 95ยข For Every $1 Earned By Men
Social Media Manager Gender Over Time
This data shows how men and women predominate in the Social Media Manager position over time.
Social Media Manager Gender By Year
| Year | Male | Female |
|---|---|---|
| 2010 | 59.27% | 40.73% |
| 2011 | 58.91% | 41.09% |
| 2012 | 59.58% | 40.42% |
| 2013 | 59.50% | 40.50% |
| 2014 | 57.54% | 42.46% |
| 2015 | 57.04% | 42.96% |
| 2016 | 56.90% | 43.10% |
| 2017 | 55.80% | 44.20% |
| 2018 | 41.14% | 58.86% |
| 2019 | 40.08% | 59.92% |
Social Media Manager Male to Female Ratio
We compared this job title with other job titles to see how gender percentages varied. As you can see, Sales Superintendent and Route Sales Manager have the biggest difference in gender.
| Job Title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Social Media Manager | 39% | 61% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Social Media Manager Statistics By Race
The most common ethnicity among Social Media Managers is White, which makes up 71.2% of all Social Media Managers. Comparatively, there are 11.9% of the Hispanic or Latino ethnicity and 9.7% of the Asian ethnicity.
- White, 71.2%
- Hispanic or Latino, 11.9%
- Asian, 9.7%
- Black or African American, 4.3%
- Unknown, 2.5%
- American Indian and Alaska Native, 0.4%
Social Media Manager Race
| Social Media Manager Race | Percentages |
|---|---|
| White | 71.2% |
| Hispanic or Latino | 11.9% |
| Asian | 9.7% |
| Black or African American | 4.3% |
| Unknown | 2.5% |
| American Indian and Alaska Native | 0.4% |
Social Media Manager Race And Ethnicity Over Time
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among Social Media Managers.
- White
- Asian
- Hispanic or Latino
- Black or African American
Social Media Manager Race By Year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.63% | 4.92% | 6.55% | 9.91% |
| 2011 | 76.40% | 4.82% | 6.74% | 10.05% |
| 2012 | 75.41% | 5.45% | 6.64% | 10.47% |
| 2013 | 76.25% | 4.68% | 6.89% | 10.23% |
| 2014 | 75.07% | 5.30% | 6.79% | 10.76% |
| 2015 | 74.69% | 4.71% | 7.54% | 10.92% |
| 2016 | 74.31% | 4.84% | 7.57% | 10.84% |
| 2017 | 74.24% | 4.81% | 7.76% | 10.96% |
| 2018 | 73.10% | 4.49% | 9.02% | 10.89% |
| 2019 | 71.22% | 4.29% | 9.74% | 11.95% |
Social Media Manager Wage Gap By Race
| Ethnicity | Salary |
|---|---|
| Unknown | $58,075 |
| White | $58,853 |
| Black or African American | $57,466 |
| Asian | $61,995 |
| Hispanic or Latino | $57,648 |
Social Media Manager JOBS
Average Age of a Social Media Manager
We determined the average age of Social Media Managers based on ethnicity and gender.
Social Media Manager Age By Race
| Race | Male Age | Female Age |
|---|---|---|
| Unknown | 38 | 32 |
| White | 39 | 37 |
| Black or African American | 38 | 37.5 |
| Asian | 39 | 37 |
| Hispanic or Latino | 36 | 36 |
Social Media Manager Age Breakdown
This chart breaks down the ages of Social Media Manager employees. Interestingly enough, the average age of Social Media Managers is 40+ years old, which represents 42% of the population.
Social Media Manager Age
| Social Media Manager Years | Percentages |
|---|---|
| 20-30 years | 19% |
| 30-40 years | 38% |
| 40+ years | 42% |
Types of Social Media Manager Degree Levels
The most common degree for Social Media Managers is Bachelor's Degree 79% of Social Media Managers earn that degree. A close second is Associate Degree with 9% and rounding it off is Master's Degree with 7%.
- Bachelors, 79%
- Associate, 9%
- Masters, 7%
- High School Diploma, 3%
- Other Degrees, 2%
Social Media Managers By Education
| Social Media Manager Degree | Percentages |
|---|---|
| Bachelors | 79% |
| Associate | 9% |
| Masters | 7% |
| High School Diploma | 3% |
| Other Degrees | 2% |
Social Media Manager Jobs You Might Like
Social Media Manager Wage Gap By Education
| Education | Salary |
|---|---|
| Master's Degree | $67,510 |
| Bachelor's Degree | $57,347 |
| Doctorate Degree | $69,721 |
Social Media Manager Employment Statistics
This section highlights the information we gathered about the types of businesses and industries that employ Social Media Managers. We found that the most common company type is Private. In addition, the industry that employs the most Social Media Managers is the Education industry.
Company Size
We created this chart to show you the average size of companies that typically hire Social Media Managers.
Social Media Manager Jobs By Employer Size
| Company Size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 4% |
| 100 - 500 employees | 14% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 35% |
| > 10,000 employees | 31% |
The Types Of Companies Social Media Manager Work In
Employees with the Social Media Manager job title have their preferences when it comes to working for a company. For instance, most Social Media Managers prefer to work at Private companies over Public companies.
Social Media Manager Jobs By Sector
| Company Type | Percentages |
|---|---|
| Education | 13% |
| Public | 41% |
| Private | 43% |
| Government | 3% |
Top Industries Hiring Social Media Managers
Just based on the number of employees within each industry, we were able to determine the most common industries that employ Social Media Managers. Those industries include Education, Retail and Technology.
Social Media Manager Jobs By Industry
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Education | 13% |
| Retail | 12% |
| Technology | 9% |
| Media | 8% |
| Professional | 7% |
| Hospitality | 5% |
| Telecommunication | 4% |
| Finance | 3% |
| Government | 3% |
| Manufacturing | 3% |
| Non Profits | 3% |
| Internet | 2% |
| Transportation | 2% |
| Health Care | 2% |
| Automotive | 1% |
| Construction | 1% |
| Start-up | 1% |
| Real Estate | 1% |
| Insurance | 1% |
Social Media Manager Turnover And Employment Statistics
Social Media Manager Unemployment Rate Over Time
The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of Social Media Managers changed.
- Unemployment rate
Social Media Manager Unemployment Rate By Year
| Year | Social Media Manager Unemployment Rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
The Average Number of Years That Social Media Manager Stay in a Job
By looking over 17,983 Social Media Managers resumes, we figured out that the average Social Media Manager enjoys staying at their job for Less than 1 year for a percentage of 29%.
Social Media Manager Tenure
| Number or Years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 26% |
| 3-4 years | 10% |
| 5-7 years | 22% |
| 8-10 years | 8% |
| 11+ years | 5% |
Comparing The LGBT Ratio of Social Media Managers with Other Job Titles
After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to Social Media Managers.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Director Of Facilities | 7.93% | 15,140 |
| Internship Director | 8.41% | 88,201 |
| Social Media Manager | 9.28% | |
| Outside Sales Manager | 9.38% | 157,656 |
| Senior Human Resources Generalist | 13.02% | 52,521 |
| Promotions Director | 14.95% | 5,019 |
| Director Of Institutional Giving | 15.79% | 4,742 |
Social Media Manager LGBT Demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Director Of Facilities | 7.93% | 15,140 |
| Internship Director | 8.41% | 88,201 |
| Outside Sales Manager | 9.38% | 157,656 |
| Senior Human Resources Generalist | 13.02% | 52,521 |
| Promotions Director | 14.95% | 5,019 |
| Director Of Institutional Giving | 15.79% | 4,742 |
Foreign Languages Spoken By Social Media Managers
The most common foreign language among Social Media Managers is Spanish at 53.4%. The second-most popular foreign language spoken is French at 12.1% and Italian is the third-most popular at 5.0%.
- Spanish, 53.4%
- French, 12.1%
- Italian, 5.0%
- Mandarin, 3.9%
- Japanese, 3.5%
- Other, 22.1%
Social Media Manager Languages Spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 53.4% |
| French | 12.1% |
| Italian | 5.0% |
| Mandarin | 3.9% |
| Japanese | 3.5% |
| Other | 22.1% |
