The average employee age for social media managers is 39 years. The social media manager workforce reached a whopping 26,725 in 2020!
Among social media managers, we discovered that 57.3% of them are women, while 38.3% are men. The most common race/ethnicity among social media managers is White, which makes up 73.8% of all social media managers. Comparatively, there are 10.5% of the Hispanic or Latino ethnicity and 8.8% of the Asian ethnicity. The majority of social media managers are located in NY, New York and CA, Los Angeles.
Social media managers are more likely to work at private companies in comparison to public companies. Taking it a step further, social media managers are more likely to find a job in the media industry. Looking at social media manager statistics, we found was that New Jersey, California, New York, Connecticut and Massachusetts are where social media managers find the highest salaries.
From where do we know all information about social media manager demographics? We analyzed 17,983 social media managers resumes to find out what the average demographics are for the job position. Just to be clear, by demographics we mean the study of population-based factors like age, race, and sex. On top of scouring through resumes, we also took note of job proposals from employers and Census Bureau data. And guess what? We found some pretty interesting information.
Social Media Manager Diversity
From race to gender and even age, we found the average demographic information on those who work as social media managers. Keep reading to find out what the results for social media managers were.
Social Media Manager Gender Ratio
Among social media managers, 57.3% of them are women compared to 38.3% which are men.
- Female, 57.3%
- Male, 38.3%
- Unknown, 4.4%
Social Media Manager Ethnic Breakdown
The most common ethnicity among social media managers is White, which makes up 73.8% of all social media managers. Comparatively, there are 10.5% of the Hispanic or Latino ethnicity and 8.8% of the Asian ethnicity.
- White, 73.8%
- Hispanic or Latino, 10.5%
- Asian, 8.8%
- Black or African American, 4.4%
- Unknown, 2.3%
- American Indian and Alaska Native, 0.2%
Foreign Languages Spoken By Social Media Managers
The chart below shows that 53.4% of social media managers speak Spanish. The second-most popular foreign language spoken is French at 12.1% and Italian is the third-most popular at 5.0%.
- Spanish, 53.4%
- French, 12.1%
- Italian, 5.0%
- Mandarin, 3.9%
- Japanese, 3.5%
- Other, 22.1%
Social Media Manager Race And Ethnicity Over Time
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2008-2018 among social media managers.
- White
- Asian
- Hispanic or Latino
- Black or African American
Social Media Manager Gender Over Time
This data shows how men and women predominate in the social media manager position over time.
Social Media Manager Unemployment Rate Over Time
The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of social media managers changed.
- Unemployment rate
Age Based On Ethnicity And Gender
We determined the average age of social media managers based on ethnicity and gender.
Number Of Years On The Job For Social Media Manager
By looking over 17,983 social media managers resumes, we figured out that the average social media manager enjoys staying at their job for Less than 1 year for a percentage of 29%.
Social Media Manager Age Breakdown
This chart breaks down the ages of social media manager employees. Interestingly enough, the average age of social media managers is 40+ years old, which represents 43% of the population.
Comparing The Gender Ratio of Social Media Managers with Other Job Titles
We compared this job title with other job titles to see how gender percentages varied. As you can see, sales superintendent and director of sales engineering have the biggest difference in gender.
Job Title   | Male | Female |
|---|---|---|
| Catering Sales Manager | 21% | 76% |
| Media Traffic Manager | 21% | 74% |
| Director Of Admissions And Marketing | 21% | 75% |
| Social Media Manager | 38% | 57% |
| Route Sales Manager | 89% | 8% |
| Director Of Sales Engineering | 90% | 7% |
| Sales Superintendent | 91% | 5% |
Comparing The LGBT Ratio of Social Media Managers with Other Job Titles
After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to social media managers.
Job Title | LGBT |
|---|---|
| Social Media Manager | 12.91% |
| Engineering Manager | 15.08% |
| Media Relations Manager | 16.93% |
| Chief Of Staff | 18.57% |
| Director Of Front Office | 21.82% |
| Promotion Manager | 25.47% |
| Manager, Member Services | 29.21% |
How Much Do Women Make Compared To Man As Social Media Manager?
Social Media Manager Income By Gender And Race/Ethnicity
We found interesting that Asian men and Asian women make more money compared to others.
- Male
- Female
Social Media Manager Income By Race/Ethnicity And Education
This chart shows the impact that education has on the income level of different ethnicities.
Education | Income |
|---|---|
| Bachelor's Degree | $65,054 |
| Master's Degree | $78,001 |
Social Media Manager Income By Race/Ethnicity And Education
This chart shows the impact that education has on the income level of different ethnicities.
- Asian
- Black or African American
- Hispanic or Latino
- White
