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How Much Does a Social Media Manager Earn In The United States?

Social Media Manager Salaries
Updated December 31, 2020
Average Yearly Salary
$61,000
$40,000
$61,000
$94,000
Social media managers in the United States make an average salary of $61,668 per year or $29.65 per hour. In terms of salary range, an entry level social media manager salary is roughly $40,000 a year, while the top 10% makes $94,000. If you like following the crowd, media and retail companies tend to attract the most workers in this field. But if you're in it for the money, then you'll want to seek out media, technology, and manufacturing companies, as employees in each industry have reported the highest salaries. As most things go, location can be critical. New Jersey, California, Washington, Massachusetts, and New York provide the highest social media manager salaries.
Best Paying Cities
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Where Social Media Managers Earn The Most

The darker areas on the map show where social media managers earn the highest salaries across all 50 states.

Average Salary

How Much Do Social Media Managers Earn In Different Cities?

If both location and money are important to you, then you might want to check out moving to New Jersey, California and Washington, as these three states offer the highest salaries throughout the U.S. for social media managers. Quite opposite of that list is the lowest paying states, which are Louisiana, Kentucky, and Iowa.
Location
City
Average Salary

Novato, CA

Salary Range67k - 142k$98k$98,323

Edison, NJ

Salary Range66k - 121k$90k$90,079

Seattle, WA

Salary Range59k - 99k$77k$77,195

Boston, MA

Salary Range55k - 98k$74k$73,675

New York, NY

Salary Range54k - 98k$73k$72,923

Las Vegas, NV

Salary Range47k - 98k$68k$68,179

Philadelphia, PA

Salary Range47k - 85k$63k$63,468

Austin, TX

Salary Range43k - 86k$62k$61,769

Baltimore, MD

Salary Range45k - 82k$61k$61,426

Washington, DC

Salary Range43k - 78k$58k$58,107
$36k
$142k

High Paying Social Media Manager Jobs

Which Companies Pay Social Media Managers The Most?

If you want to get paid the most as a social media manager, being employed by a company such as Latham & Watkins or RingCentral would be a smart choice, as they are the highest paying companies in this field. Additionally, companies like Intouch Solutions and New Relic also report highly competitive salaries for social media managers.
Company
Company
Average Salary
Latham & Watkins
Salary Range103k - 141k$121k$121,035
RingCentral
Salary Range103k - 126k$114k$114,230
Intouch Solutions
Salary Range96k - 132k$113k$113,024
New Relic
Salary Range92k - 123k$107k$107,151
Check Point Software Technologies
Salary Range90k - 122k$105k$105,292
Amazon.com
Salary Range83k - 106k$94k$93,909
Alteryx
Salary Range80k - 102k$91k$90,698
Stanley Black & Decker
Salary Range77k - 84k$81k$81,130
Nexstar Media Group
Salary Range64k - 95k$79k$78,782
Westar Energy
Salary Range73k - 82k$78k$78,010
$64k
$141k

The largest raises come from changing jobs.

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Social Media Manager Salary History

Compare salaries for individual cities or states with the national average.

Location

    How Much Do Social Media Managers Make In Different Industries?

    The salary for a social media manager can vary depending on what industry the job is in. The highest salaries for social media managers tend to be found in media, technology, and manufacturing companies. In fact, social media managers can make a yearly salary of $68,457 while working for media companies.
    Industry
    Average Salary

    Media

    Salary Range58k - 80k$68k$68,457

    Technology

    Salary Range55k - 83k$68k$68,130

    Manufacturing

    Salary Range58k - 73k$65k$65,477

    Retail

    Salary Range55k - 75k$65k$64,847

    Finance

    Salary Range56k - 66k$61k$61,343

    Telecommunication

    Salary Range51k - 72k$61k$60,983

    Hospitality

    Salary Range51k - 67k$59k$58,708
    $51k
    $83k

    Recently Added Social Media Manager Salaries

    Location
    CompanyJobLocationDate AddedSalary
    Social Media Rights Manager (Project-Based)
    Social Media Rights Manager (Project-Based)
    Los Angeles, CA
    Los Angeles, CA
    01/31/2021
    01/31/2021
    $41,740
    $41,740
    01/31/2021
    Paid Social Media Account Manager
    Paid Social Media Account Manager
    Denver, CO
    Denver, CO
    01/27/2021
    01/27/2021
    $60,000
    $60,000
    01/27/2021
    Social Media Account Manager
    Social Media Account Manager
    Toledo, OH
    Toledo, OH
    01/26/2021
    01/26/2021
    $41,302
    $41,302
    01/26/2021
    Social Media Manager, R20071
    Social Media Manager, R20071
    Bellevue, WA
    Bellevue, WA
    01/15/2021
    01/15/2021
    $55,000
    $55,000
    01/15/2021
    Social Media Manager
    Social Media Manager
    Ione, OR
    Ione, OR
    12/24/2020
    12/24/2020
    $50,000
    $50,000
    12/24/2020
    Paid Social Media Manager
    Paid Social Media Manager
    Herndon, VA
    Herndon, VA
    11/18/2020
    11/18/2020
    $100,000
    $100,000
    11/18/2020
    Paid Social Media Manager
    Paid Social Media Manager
    Burlington, MA
    Burlington, MA
    11/18/2020
    11/18/2020
    $100,000
    $100,000
    11/18/2020
    National Parks Conservation Association
    National Parks Conservation Association
    Social Media Manager
    Social Media Manager
    Social Media Manager
    Washington, DC
    Washington, DC
    11/16/2020
    11/16/2020
    $60,000
    $60,000
    11/16/2020
    Museum of Science
    Museum of Science
    Social Media Manager
    Social Media Manager
    Social Media Manager
    Boston, MA
    Boston, MA
    10/23/2020
    10/23/2020
    $50,000
    $50,000
    10/23/2020
    Social Media Manager
    Social Media Manager
    Menlo Park, CA
    Menlo Park, CA
    10/21/2020
    10/21/2020
    $173,221
    $173,221
    10/21/2020