How much does a social media manager make?

The average social media manager salary in the United States is $70,287. Social media manager salaries typically range between $50,000 and $98,000 yearly. The average hourly rate for social media managers is $33.79 per hour. Social media manager salary is impacted by location, education, and experience. Social media managers earn the highest average salary in Washington.

Social media manager salary

Q: What state pays Social Media Managers the most?

Washington pays Social Media Managers the most in the United States, with an average salary of $89,087 per year, or $42.83 per hour.

Q: How do I know if I'm being paid fairly as a social media manager?

You know if you are being paid fairly as a social media manager if your pay is close to the average pay for the state you live in. For example, if you live in California you should be paid close to $88,236 per year.

Q: How much do social media managers make per hour?

Social media managers make $29 per hour. This number can vary massively and is dependent on one's experience, the company they are working for, and whether or not you are freelance. Hourly pay for a social media manager can range between $18 per hour, up to $53 per hour, and depends entirely on the business employing the social media manager and how large the social media campaign is valued.

Q: How much do starting social media managers make?

Starting social media managers starting make $33,000 a year. An entry-level social media manager makes very little money, as the industry relies heavily on word of mouth and proven prior experience. A beginning social media manager can earn anywhere between $15-$50 an hour, which is entirely dependent on the company and the size of the project.

Q: How much does a social media manager cost?

A social media manager costs $20 to $35 per hour. Social media management is a competitive field, so you may even be able to find candidates that are willing to work for less than these wages, at least initially.

Average social media manager salary

$70,287

$33.79 hourly rate

Entry-level social media manager salary

$50,000 yearly salary

Updated January 8, 2025

Understanding Social Media Manager Salaries

The average salary for a Social Media Manager in the United States is approximately $70,287 annually. This figure can vary based on factors such as location, industry, and experience level. For instance, those in states like California and New York often command higher salaries due to the cost of living and demand for digital marketing skills.

Salary by Experience Level

Entry-level positions may start around $45,000, while seasoned professionals can earn upwards of $100,000. This variance highlights the importance of experience in this field. Furthermore, specialized roles such as digital strategy managers tend to offer higher compensation due to their complexity and impact on business outcomes.

Job Opportunities

As businesses increasingly recognize the value of social media, job opportunities in this area are expanding. Positions can be found across various industries, from tech startups to established corporations. Networking and staying updated with industry trends can significantly enhance your job prospects.

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Social media manager salary by:

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Where can a Social Media Manager earn more?

Compare salary by location

110k

90k

70k

50k

30k

Columbus, OH$97,312

Baltimore, MD$60,060

Compare salary by company

157k

137k

117k

97k

77k

Microsoft$131,788

A+E Networks$107,005

Social media manager salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level social media manager	$52,200	$25.09
Mid-level social media manager	$55,700	$26.79
Senior-level social media manager	$127,000	$60.95

Social media manager salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Glassdoor, Ziprecruiter, SalaryExpert, Comparably, Payscale and CareerExplorer, the average salary for a social media manager typically falls between $31,380 and $114,550.

zippia

$70,287yearly

glassdoor[1]

$42,381yearly

indeed[2]

$57,434yearly

comparably[3]

$78,356yearly

Salary.com[4]

$114,550yearly

ZipRecruiter[5]

$65,072yearly

payscale[6]

$57,114yearly

SalaryExpert[7]

$98,118yearly

CareerExplorer[8]

$31,380yearly

Average social media manager salary by state

The average social media manager salary in Washington, California, and Nevada are the highest in the U.S. The lowest average social media manager salary states are South Dakota, Nebraska, and Mississippi.

State view
County view

Average salary:

Highest paying states for social media managers

Rank	State	Avg. salary	Hourly rate
1	Washington	$89,087	$42.83
2	California	$88,236	$42.42
3	Oregon	$86,846	$41.75
4	New York	$78,098	$37.55
5	Utah	$75,513	$36.30
6	Nevada	$87,105	$41.88
7	Connecticut	$75,652	$36.37
8	Arizona	$78,150	$37.57
9	Idaho	$71,897	$34.57
10	New Mexico	$81,743	$39.30
11	New Jersey	$72,123	$34.67
12	Maine	$66,193	$31.82
13	Wisconsin	$69,303	$33.32
14	Massachusetts	$65,527	$31.50
15	Rhode Island	$63,892	$30.72
16	Montana	$64,614	$31.06
17	Illinois	$63,848	$30.70
18	Colorado	$66,251	$31.85
19	Ohio	$66,513	$31.98
20	District of Columbia	$64,065	$30.80
21	Michigan	$62,953	$30.27
22	Pennsylvania	$62,626	$30.11
23	Tennessee	$62,965	$30.27
24	Missouri	$65,219	$31.36
25	Wyoming	$62,857	$30.22
26	New Hampshire	$62,023	$29.82
27	Indiana	$62,841	$30.21
28	Delaware	$61,179	$29.41
29	South Carolina	$63,401	$30.48
30	Texas	$61,244	$29.44
31	Vermont	$58,932	$28.33
32	Hawaii	$62,427	$30.01
33	Kansas	$61,206	$29.43
34	Minnesota	$60,777	$29.22
35	Arkansas	$57,595	$27.69
36	Maryland	$59,780	$28.74
37	Alaska	$59,852	$28.77
38	Georgia	$56,800	$27.31
39	Virginia	$58,276	$28.02
40	Kentucky	$58,058	$27.91
41	North Dakota	$57,133	$27.47
42	Alabama	$58,152	$27.96
43	West Virginia	$55,636	$26.75
44	South Dakota	$54,382	$26.15
45	Nebraska	$54,182	$26.05
46	Oklahoma	$55,742	$26.80
47	Iowa	$54,431	$26.17
48	Florida	$49,795	$23.94
49	North Carolina	$50,509	$24.28
50	Louisiana	$52,040	$25.02
51	Mississippi	$52,681	$25.33

Top social media manager jobs near you

Highest paying cities for social media managers

The highest-paying cities for social media managers are San Francisco, CA, Seattle, WA, and Portland, OR.

Rank	City	Avg. salary	Hourly rate
1	San Francisco, CA	$97,312	$46.78
2	Seattle, WA	$89,784	$43.17
3	Portland, OR	$86,303	$41.49
4	Las Vegas, NV	$86,002	$41.35
5	Phoenix, AZ	$78,422	$37.70
6	New York, NY	$78,188	$37.59
7	Salt Lake City, UT	$75,350	$36.23
8	Englewood, CO	$66,357	$31.90
9	Columbus, OH	$65,874	$31.67
10	Kansas City, MO	$65,741	$31.61
11	Boston, MA	$65,524	$31.50
12	Elk Grove Village, IL	$64,192	$30.86
13	Washington, DC	$64,105	$30.82
14	Philadelphia, PA	$63,039	$30.31
15	Indianapolis, IN	$62,493	$30.04
16	Austin, TX	$61,321	$29.48
17	Overland Park, KS	$61,014	$29.33
18	Minneapolis, MN	$60,866	$29.26
19	Arlington, VA	$60,448	$29.06
20	Baltimore, MD	$60,060	$28.88

Social Media Managers are the most in-demand in these five cities:

Social media manager salary details

A social media manager's salary ranges from $50,000 a year at the 10th percentile to $98,000 at the 90th percentile.

Average social media manager salary graph, trends, and summary

What is a social media manager's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$98,000	$8,167	$47
75th Percentile	$84,000	$7,000	$40
Average	$70,287	$5,857	$34
25th Percentile	$58,000	$4,833	$28
10th Percentile	$50,000	$4,167	$24

Highest paying social media manager jobs

The highest paying types of social media managers are product marketing manager, product manager, and pricing manager.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Marketing Manager/Project Manager	$78,368	$6,531	$37.68	187,949
Revenue Manager	$86,270	$7,189	$41.48	110,405
Content Manager	$75,124	$6,260	$36.12	108,058
Product Manager	$111,729	$9,311	$53.72	125,678
Pricing Manager	$109,525	$9,127	$52.66	119,997
Web Manager	$82,696	$6,891	$39.76	107,495

Top companies hiring social media managers now:

Which companies pay social media managers the most?

Social media manager salaries at Microsoft and McKinsey & Company Inc are the highest-paying according to our most recent salary estimates. In addition, the average social media manager salary at companies like Chegg and Thrive Global are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Microsoft	$131,788	$63.36
2	McKinsey & Company Inc	$126,331	$60.74
3	Chegg	$122,236	$58.77
4	Thrive Global	$122,148	$58.73
5	ServiceNow	$119,501	$57.45
6	Adobe	$118,674	$57.05
7	Cisco	$118,481	$56.96
8	StubHub	$117,052	$56.27
9	Waymo	$114,972	$55.27
10	Gap Inc.	$114,466	$55.03
11	Bayer	$113,481	$54.56
12	Fanatics	$113,026	$54.34
13	AbbVie	$112,748	$54.21
14	TheStreet	$110,709	$53.23
15	Amazon	$110,568	$53.16
16	Netflix	$109,929	$52.85
17	Scribd	$109,863	$52.82
18	Homes.com	$109,472	$52.63
19	Nike	$107,846	$51.85
20	A+E Networks	$107,005	$51.44

Wage gap by gender, race and education

$71,000$70,200$69,400$68,600$67,800$67,000

MaleFemale

Social Media Manager salary by industry

The average social media manager salary varies across industries:

The average social media manager salary in the technology industry is $82,546, the highest of any industry.
The average social media manager salary in the finance industry is $74,173.
Social media managers in the hospitality industry earn an average salary of $67,443, the lowest of any industry.

Highest paying industries for social media managers

Rank	Industry	Average salary	Hourly rate
1	Technology	$82,546	$39.69
2	Finance	$74,173	$35.66
3	Professional	$71,455	$34.35
4	Internet	$71,000	$34.13
5	Media	$70,960	$34.12
6	Retail	$70,013	$33.66
7	Hospitality	$67,443	$32.42

High paying social media manager jobs

Social media manager salary trends

The average social media manager salary has risen by $12,933 over the last ten years. In 2014, the average social media manager earned $57,354 annually, but today, they earn $70,287 a year. That works out to a 8% change in pay for social media managers over the last decade.

Compare social media manager salaries for cities or states with the national average over time.

Average social media manager salary over time

Compare social media manager salaries for individual cities or states with the national average.

Social media manager salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$70,300	$33.79	+3.7%
2024	$67,700	$32.53	+1.9%
2023	$66,400	$31.92	+1.5%
2022	$65,400	$31.43	+0.8%
2021	$64,900	$31.18	+1.9%

Recently added social media manager salaries

Company	Job	Location	Date added	Salary
The University of Chicago	Social Media Manager	Chicago, IL	06/30/2025	$60,000
Rush Enterprises	Remote Social Media Manager-US Candidate Only	San Antonio, TX	06/29/2025	$52,175
Bliss Events	Assistant Remote Social Media Manager	Chicago, IL	06/29/2025	$52,175
Maritz Global Events	Social Media Manager-Remote	Irving, TX	06/29/2025	$62,610
Shane Co	Senior Social Media Manager (Hybrid)	Greenwood Village, CO	06/29/2025	$101,000
YRC Freight Inc.	Remote Social Media Manager	Wichita, KS	06/29/2025	$73,045
Wasserman	Social Media Manager	Los Angeles, CA	06/29/2025	$75,000
Designit	Social Media Manager-Remote	Seattle, WA	06/29/2025	$93,915
Wild Card Media	Agency Pr/Social Media Manager (Freelance)	Culver City, CA	06/29/2025	$90,000
Fabletics	Senior Social Media Manager-Yitty	El Segundo, CA	06/29/2025	$90,000