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Social media manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Darrin C. Duber-Smith,
Abhijit Roy
Social media manager example skills
Below we've compiled a list of the most critical social media manager skills. We ranked the top skills for social media managers based on the percentage of resumes they appeared on. For example, 8.6% of social media manager resumes contained instagram as a skill. Continue reading to find out what skills a social media manager needs to be successful in the workplace.

15 social media manager skills for your resume and career

1. Instagram

Here's how social media managers use instagram:
  • Designated Social Media Director Maintained up-to-date information on such social media platforms as our Facebook Pages and Instagram accounts.
  • Post campaigns for Facebook, Twitter, and Instagram to promote relationships with clients and showcase the craftsmanship of the brand.

2. Twitter

Here's how social media managers use twitter:
  • Managed Twitter and Facebook pages while consistently engaging with social media followers and monitoring online presence of competitors.
  • Established and maintain Twitter and Facebook account to capitalize on social media marketing opportunities.

3. Digital Marketing

Here's how social media managers use digital marketing:
  • Managed vendor relationships, business partnerships, digital marketing campaigns, website changes/updates, marketing collateral production, and budgeting.
  • Uploaded and scheduled content into the relevant channels and ensured campaigns were aligned with digital marketing communications plans.

4. Social Media Marketing

Here's how social media managers use social media marketing:
  • Created social media marketing/customer communication initiatives.
  • Review and recommend digital technology and define social media marketing best practices across multiple platforms to improve overall brand strategy.

5. Facebook Insights

Here's how social media managers use facebook insights:
  • Analyzed Facebook Insights to increase target market penetration.
  • Analyze the band s social media metrics and engagement on Next Big Sound and Facebook Insights.

6. Media Management

Here's how social media managers use media management:
  • Provided basic website design and social media management services.
  • Leveraged social media management tools.

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7. Social Media Management

Here's how social media managers use social media management:
  • Manage and schedule social media accounts Coordinate with hosts for content management Enterprise social media management Web promotions etc
  • Researched and established social media management platform and corporate social media policy.

8. YouTube

Here's how social media managers use youtube:
  • Provided editorial support for YouTube videos and managed company postings on Facebook.
  • Produce and syndicate promotional videos through user generated content outlets like YouTube.

9. Social Platforms

Social platforms refer to those areas where people interact digitally through internet access devices; they include sites or pages such as Twitter, Facebook, or Instagram. Users of these sites can easily share by sending and receiving media content through the sites.

Here's how social media managers use social platforms:
  • Served as brand ambassador, engaging with fans/followers/clients/advocates across all social platforms every day.
  • Managed multiple social platforms while communicating with web designer and content director.

10. Content Strategy

Here's how social media managers use content strategy:
  • Designed editorial content strategy; curates and segments editorial content to increase engagement and channel growth while collaborating with various stakeholders.
  • Increased Facebook engagement for the community management team by developing content strategy workshops and editing team members' content.

11. Linkedin

Here's how social media managers use linkedin:
  • Write marketing communications material on social media platforms including Facebook, LinkedIn and Twitter for businesses.
  • Assisted clients interested in finishing their LinkedIn profiles

12. Google Analytics

Here's how social media managers use google analytics:
  • Measured and analyzed which topics contributed to overall strategy goals using Google Analytics Behavior data.
  • Analyzed and reported user engagement and behavior data using Google Analytics.

13. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how social media managers use customer service:
  • Established a customer service model to acknowledge publicly/resolve privately in social channels that helped move conversations offline and quickly to resolution.
  • Provided solutions and resolved any issues related to customer service in order to create an exceptional customer service focused environment.

14. Social Channels

Social channels are generally referred to as platforms for social media. These are channels that can be used to virtually communicate and interact with a mass population, and share information, ideas, opinions, interests, and knowledge. Popular social channels are Facebook, Twitter, LinkedIn, and Instagram.

Here's how social media managers use social channels:
  • Developed annual and quarterly advertising budgets and promotional strategies to earn visibility for our content on social channels.
  • Manage user-generated content and client-generated content - optimize for all social channels across all devices.

15. Marketing Campaigns

Here's how social media managers use marketing campaigns:
  • Developed, evaluated and executed marketing campaigns in a digital space including social media content management, email marketing and advertising.
  • Develop various marketing materials for international distribution to oversea partners and prospective students and launch monthly email-marketing campaigns and newsletters.
top-skills

What skills help Social Media Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on social media manager resumes?

Darrin C. Duber-Smith

Senior Lecturer, Metropolitan State University of Denver

Hiring managers are looking for specific accomplishments rather than generalized statements like "team player" or "motivated self-starter". Those self-descriptive terms have become hackneyed and have lost much of their meaning. Focus on hard skills (such as marketing planning or fluency with a particular software tool) as well as specific educational and career achievements you can identify. Degrees in the more rigorous majors are often just the beginning.

What soft skills should all social media managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What hard/technical skills are most important for social media managers?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What social media manager skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young social media managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)
Do you want to know more?
Read more about what experts have to say about social media manager

List of social media manager skills to add to your resume

Social media manager skills

The most important skills for a social media manager resume and required skills for a social media manager to have include:

  • Instagram
  • Twitter
  • Digital Marketing
  • Social Media Marketing
  • Facebook Insights
  • Media Management
  • Social Media Management
  • YouTube
  • Social Platforms
  • Content Strategy
  • Linkedin
  • Google Analytics
  • Customer Service
  • Social Channels
  • Marketing Campaigns
  • Social Content
  • KPIs
  • Sprout Social
  • Hootsuite
  • Pinterest
  • Content Calendar
  • Content Creation
  • Social Strategy
  • Social Media Analytics
  • Brand Awareness
  • Editorial Calendar
  • Curate
  • Photography
  • Content Development
  • Digital Content
  • Social Campaigns
  • Community Management
  • ROI
  • Snapchat
  • PowerPoint
  • Graphic Design
  • Content Marketing
  • Copywriting
  • Email Campaigns
  • Creative Content
  • Social Networks
  • B Testing
  • Press Releases
  • Blog Posts
  • Google Adwords
  • B2B Marketing
  • Relevant Content
  • Brand Marketing
  • Adobe Photoshop

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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