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The differences between social media managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media manager and an associate brand manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a social media manager include instagram, twitter and digital marketing. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Social Media Manager | Associate Brand Manager | |
| Yearly salary | $70,287 | $95,925 |
| Hourly rate | $33.79 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,475 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Social media managers and associate brand managers have different pay scales, as shown below.
| Social Media Manager | Associate Brand Manager | |
| Average salary | $70,287 | $95,925 |
| Salary range | Between $50,000 And $98,000 | Between $67,000 And $137,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Microsoft | The Walt Disney Company |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a social media manager and an associate brand manager in terms of educational background:
| Social Media Manager | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 64% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media managers' and associate brand managers' demographics:
| Social Media Manager | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |