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The differences between social media managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media manager and a content manager. Additionally, a content manager has an average salary of $75,124, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a social media manager include instagram, twitter and digital marketing. The most important skills for a content manager are digital marketing, content strategy, and content creation.
| Social Media Manager | Content Manager | |
| Yearly salary | $70,287 | $75,124 |
| Hourly rate | $33.79 | $36.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,475 | 108,058 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
Social media managers and content managers have different pay scales, as shown below.
| Social Media Manager | Content Manager | |
| Average salary | $70,287 | $75,124 |
| Salary range | Between $50,000 And $98,000 | Between $50,000 And $111,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Microsoft | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a social media manager and a content manager in terms of educational background:
| Social Media Manager | Content Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media managers' and content managers' demographics:
| Social Media Manager | Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 49.1% Female, 50.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |