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The differences between social media managers and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a social media manager, becoming a coordinator takes usually requires 6-12 months. Additionally, a social media manager has an average salary of $70,287, which is higher than the $41,599 average annual salary of a coordinator.
The top three skills for a social media manager include instagram, twitter and digital marketing. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Social Media Manager | Coordinator | |
| Yearly salary | $70,287 | $41,599 |
| Hourly rate | $33.79 | $20.00 |
| Growth rate | 10% | 12% |
| Number of jobs | 105,475 | 151,508 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 57% |
| Average age | 39 | 43 |
| Years of experience | 10 | 12 |
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Social media managers and coordinators have different pay scales, as shown below.
| Social Media Manager | Coordinator | |
| Average salary | $70,287 | $41,599 |
| Salary range | Between $50,000 And $98,000 | Between $27,000 And $61,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Alaska |
| Best paying company | Microsoft | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a social media manager and a coordinator in terms of educational background:
| Social Media Manager | Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 57% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between social media managers' and coordinators' demographics:
| Social Media Manager | Coordinator | |
| Average age | 39 | 43 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |