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The differences between social media managers and junior copywriters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a social media manager, becoming a junior copywriter takes usually requires 1-2 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $60,652 average annual salary of a junior copywriter.
The top three skills for a social media manager include instagram, twitter and digital marketing. The most important skills for a junior copywriter are digital marketing, copywriting, and SEO.
| Social Media Manager | Junior Copywriter | |
| Yearly salary | $70,287 | $60,652 |
| Hourly rate | $33.79 | $29.16 |
| Growth rate | 10% | 4% |
| Number of jobs | 105,475 | 12,091 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 85% |
| Average age | 39 | 42 |
| Years of experience | 10 | 2 |
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
A junior copywriter specializes in producing informative content on various subjects. Their responsibilities depend on their industry or place of employment. Still, they typically revolve around following directives, conducting research and fact-checking procedures, proofreading content, submitting written materials to an editor or manager on time, and performing corrective measures as recommended. There are also instances when one must coordinate with graphic designers, utilize search engine optimization or SEO, and even update databases, all while adhering to the company's policies and regulations.
Social media managers and junior copywriters have different pay scales, as shown below.
| Social Media Manager | Junior Copywriter | |
| Average salary | $70,287 | $60,652 |
| Salary range | Between $50,000 And $98,000 | Between $39,000 And $92,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Microsoft | Apple |
| Best paying industry | Technology | Professional |
There are a few differences between a social media manager and a junior copywriter in terms of educational background:
| Social Media Manager | Junior Copywriter | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 85% |
| Most common major | Communication | English |
| Most common college | University of Georgia | Massachusetts Institute of Technology |
Here are the differences between social media managers' and junior copywriters' demographics:
| Social Media Manager | Junior Copywriter | |
| Average age | 39 | 42 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 54.4% Female, 45.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.2% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |