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Social media manager vs media executive

The differences between social media managers and media executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media manager and a media executive. Additionally, a media executive has an average salary of $76,792, which is higher than the $70,287 average annual salary of a social media manager.

The top three skills for a social media manager include instagram, twitter and digital marketing. The most important skills for a media executive are facebook, instagram, and twitter.

Social media manager vs media executive overview

Social Media ManagerMedia Executive
Yearly salary$70,287$76,792
Hourly rate$33.79$36.92
Growth rate10%10%
Number of jobs105,47590,093
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age3939
Years of experience1010

Social media manager vs media executive salary

Social media managers and media executives have different pay scales, as shown below.

Social Media ManagerMedia Executive
Average salary$70,287$76,792
Salary rangeBetween $50,000 And $98,000Between $33,000 And $176,000
Highest paying CitySan Francisco, CA-
Highest paying stateWashington-
Best paying companyMicrosoft-
Best paying industryTechnology-

Differences between social media manager and media executive education

There are a few differences between a social media manager and a media executive in terms of educational background:

Social Media ManagerMedia Executive
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Social media manager vs media executive demographics

Here are the differences between social media managers' and media executives' demographics:

Social Media ManagerMedia Executive
Average age3939
Gender ratioMale, 38.9% Female, 61.1%Male, 40.9% Female, 59.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between social media manager and media executive duties and responsibilities

Social media manager example responsibilities.

  • Manage Google Ticketmaster SEM accounts.
  • Used social media systems to schedule, manage, and curate content across various social media platforms.
  • Manage the development of multiple e-commerce websites, including gathering requirements for basic layout, design and content of websites.
  • Organize events for the public and manage the organization's branding through logo use, print materials and social media marketing.
  • Develop and lead Facebook strategy.
  • Manage the company Facebook page; promote inventory through Pinterest
    • Show more

Media executive example responsibilities.

  • Manage company website including photography of all images, update images and information as necessary.
  • Boost ads for certain target audiences on Facebook.
  • Prepare and deliver effective monthly reports to prove ROI.
  • Optimize user experience to increase registration and purchase by analyzing key performance indicators and A/B testing results to refine acquisition funnel.
  • Organize and run several events in the community to communicate company information.

Social media manager vs media executive skills

Common social media manager skills
  • Instagram, 9%
  • Twitter, 7%
  • Digital Marketing, 6%
  • Social Media Marketing, 6%
  • Facebook Insights, 5%
  • Media Management, 5%
Common media executive skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • YouTube, 7%
  • Press Releases, 6%
  • Media Planning, 4%

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Updated January 8, 2025

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