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The differences between social media managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media manager and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a social media manager include instagram, twitter and digital marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Social Media Manager | Sales And Marketing Manager | |
| Yearly salary | $70,287 | $81,953 |
| Hourly rate | $33.79 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,475 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Social media managers and sales and marketing managers have different pay scales, as shown below.
| Social Media Manager | Sales And Marketing Manager | |
| Average salary | $70,287 | $81,953 |
| Salary range | Between $50,000 And $98,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | Washington | New York |
| Best paying company | Microsoft | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a social media manager and a sales and marketing manager in terms of educational background:
| Social Media Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media managers' and sales and marketing managers' demographics:
| Social Media Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |