Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between social media managers and social media editors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a social media manager, becoming a social media editor takes usually requires 2-4 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $53,943 average annual salary of a social media editor.
The top three skills for a social media manager include instagram, twitter and digital marketing. The most important skills for a social media editor are instagram, facebook, and twitter.
| Social Media Manager | Social Media Editor | |
| Yearly salary | $70,287 | $53,943 |
| Hourly rate | $33.79 | $25.93 |
| Growth rate | 10% | -5% |
| Number of jobs | 105,475 | 37,769 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 39 | 44 |
| Years of experience | 10 | 4 |
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.
Social media managers and social media editors have different pay scales, as shown below.
| Social Media Manager | Social Media Editor | |
| Average salary | $70,287 | $53,943 |
| Salary range | Between $50,000 And $98,000 | Between $40,000 And $72,000 |
| Highest paying City | San Francisco, CA | Stamford, CT |
| Highest paying state | Washington | Hawaii |
| Best paying company | Microsoft | RE/MAX Realty One |
| Best paying industry | Technology | Technology |
There are a few differences between a social media manager and a social media editor in terms of educational background:
| Social Media Manager | Social Media Editor | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between social media managers' and social media editors' demographics:
| Social Media Manager | Social Media Editor | |
| Average age | 39 | 44 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 41.2% Female, 58.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 10% | 12% |