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Social media manager vs virtual assistant

The differences between social media managers and virtual assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a social media manager, becoming a virtual assistant takes usually requires 1-2 years. Additionally, a social media manager has an average salary of $70,287, which is higher than the $39,915 average annual salary of a virtual assistant.

The top three skills for a social media manager include instagram, twitter and digital marketing. The most important skills for a virtual assistant are data entry, customer service, and email management.

Social media manager vs virtual assistant overview

Social Media ManagerVirtual Assistant
Yearly salary$70,287$39,915
Hourly rate$33.79$19.19
Growth rate10%-8%
Number of jobs105,47549,508
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 54%
Average age3950
Years of experience102

What does a social media manager do?

Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.

What does a virtual assistant do?

Virtual Assistants are remote workers who work with clients that need assistance. They usually do administrative or clerical activities such as managing soft copies of a document, writing e-mail correspondences, managing calendars, scheduling appointments, and other activities. They manage the e-mail of their clients and respond to inquiries and other messages. They also manage phone calls by answering calls, taking messages, and dialing for their clients. Virtual Assistants may also be asked to handle travel-related tasks of their clients, such as creating itineraries, booking flights, and booking hotels.

Social media manager vs virtual assistant salary

Social media managers and virtual assistants have different pay scales, as shown below.

Social Media ManagerVirtual Assistant
Average salary$70,287$39,915
Salary rangeBetween $50,000 And $98,000Between $29,000 And $54,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateWashingtonHawaii
Best paying companyMicrosoftIBM
Best paying industryTechnologyProfessional

Differences between social media manager and virtual assistant education

There are a few differences between a social media manager and a virtual assistant in terms of educational background:

Social Media ManagerVirtual Assistant
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 54%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaWestern Carolina University

Social media manager vs virtual assistant demographics

Here are the differences between social media managers' and virtual assistants' demographics:

Social Media ManagerVirtual Assistant
Average age3950
Gender ratioMale, 38.9% Female, 61.1%Male, 12.4% Female, 87.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 9.1% Unknown, 3.9% Hispanic or Latino, 16.0% Asian, 3.8% White, 66.5% American Indian and Alaska Native, 0.7%
LGBT Percentage10%6%

Differences between social media manager and virtual assistant duties and responsibilities

Social media manager example responsibilities.

  • Manage Google Ticketmaster SEM accounts.
  • Used social media systems to schedule, manage, and curate content across various social media platforms.
  • Manage the development of multiple e-commerce websites, including gathering requirements for basic layout, design and content of websites.
  • Organize events for the public and manage the organization's branding through logo use, print materials and social media marketing.
  • Develop and lead Facebook strategy.
  • Manage the company Facebook page; promote inventory through Pinterest
  • Show more

Virtual assistant example responsibilities.

  • Organize and manage client's social media using Hootsuite.
  • Manage payments and receipts in QuickBooks, manage bank deposits.
  • Manage the LinkedIn account and network of a human resources professional.
  • Assist in managing client accounts via twitter, Facebook, and link in.
  • Manage emails, voice mail, Skype, chat, and twitter correspondence.
  • Manage social media pages as well as the business Facebook page and group page.
  • Show more

Social media manager vs virtual assistant skills

Common social media manager skills
  • Instagram, 9%
  • Twitter, 7%
  • Digital Marketing, 6%
  • Social Media Marketing, 6%
  • Facebook Insights, 5%
  • Media Management, 5%
Common virtual assistant skills
  • Data Entry, 9%
  • Customer Service, 8%
  • Email Management, 8%
  • Booking, 7%
  • Website Maintenance, 6%
  • Zoom, 6%

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