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The differences between social media managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media manager and a web manager. Additionally, a web manager has an average salary of $82,696, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a social media manager include instagram, twitter and digital marketing. The most important skills for a web manager are digital marketing, wordpress, and html css.
| Social Media Manager | Web Manager | |
| Yearly salary | $70,287 | $82,696 |
| Hourly rate | $33.79 | $39.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,475 | 107,495 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Social media managers and web managers have different pay scales, as shown below.
| Social Media Manager | Web Manager | |
| Average salary | $70,287 | $82,696 |
| Salary range | Between $50,000 And $98,000 | Between $54,000 And $125,000 |
| Highest paying City | San Francisco, CA | San Jose, CA |
| Highest paying state | Washington | Hawaii |
| Best paying company | Microsoft | Meta |
| Best paying industry | Technology | - |
There are a few differences between a social media manager and a web manager in terms of educational background:
| Social Media Manager | Web Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media managers' and web managers' demographics:
| Social Media Manager | Web Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 56.4% Female, 43.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |