Social media marketer demographics and statistics in the US
Social media marketer demographics research summary. Zippia estimates social media marketer demographics and statistics in the United States by using a database of 30 million profiles. Our social media marketer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media marketers after extensive research and analysis:
- There are over 29,372 social media marketers currently employed in the United States.
- 56.4% of all social media marketers are women, while 43.6% are men.
- The average social media marketer age is 36 years old.
- The most common ethnicity of social media marketers is White (67.3%), followed by Hispanic or Latino (12.2%), Asian (10.3%) and Black or African American (5.1%).
- In 2022, women earned 96% of what men earned.
- 10% of all social media marketers are LGBT.
- Social media marketers are 60% more likely to work at private companies in comparison to public companies.
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Social media marketer demographics by:
Social media marketer gender statistics
56.4% of social media marketers are women and 43.6% of social media marketers are men.
- Female, 56.4%
- Male, 43.6%
Social media marketer gender ratio
| Gender | Percentages |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
Social media marketer gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$50,597
Female income
$48,752
Social media marketer gender ratio over time
This data breaks down the percentage of men and women in social media marketer positions over time. Currently, 56.4% of social media marketers are female.
Social media marketer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 51.99% | 48.01% |
| 2011 | 49.52% | 50.48% |
| 2012 | 49.76% | 50.24% |
| 2013 | 46.28% | 53.72% |
| 2014 | 46.32% | 53.68% |
| 2015 | 48.49% | 51.51% |
| 2016 | 47.73% | 52.27% |
| 2017 | 47.69% | 52.31% |
| 2018 | 46.73% | 53.27% |
| 2019 | 45.36% | 54.64% |
| 2020 | 42.88% | 57.12% |
| 2021 | 43.60% | 56.40% |
Social media marketer related jobs gender ratio
We compared social media marketers with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Social Media Marketer | 44% | 56% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media marketer demographics by race
The most common ethnicity among social media marketers is White, which makes up 67.3% of all social media marketers. Comparatively, 12.2% of social media marketers are Hispanic or Latino and 10.3% of social media marketers are Asian.
- White, 67.3%
- Hispanic or Latino, 12.2%
- Asian, 10.3%
- Black or African American, 5.1%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Social media marketer race
| Social media marketer race | Percentages |
|---|---|
| White | 67.3% |
| Hispanic or Latino | 12.2% |
| Asian | 10.3% |
| Black or African American | 5.1% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Social media marketer race and ethnicity over time
See how social media marketer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media marketer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.20% | 5.30% | 8.08% | 8.62% |
| 2011 | 74.50% | 5.29% | 8.51% | 9.59% |
| 2012 | 74.56% | 5.50% | 7.79% | 9.81% |
| 2013 | 74.32% | 5.71% | 7.24% | 9.84% |
| 2014 | 74.65% | 5.14% | 8.41% | 9.28% |
| 2015 | 73.60% | 4.72% | 8.71% | 9.98% |
| 2016 | 71.83% | 5.89% | 8.93% | 10.88% |
| 2017 | 71.80% | 5.75% | 9.00% | 10.50% |
| 2018 | 71.11% | 5.41% | 9.02% | 11.09% |
| 2019 | 71.44% | 5.30% | 9.23% | 11.14% |
| 2020 | 69.54% | 4.76% | 9.30% | 12.01% |
| 2021 | 67.26% | 5.11% | 10.32% | 12.19% |
Social media marketer wage gap by race
According to our data, asian social media marketers have the highest average salary compared to other ethnicities. Black or african american social media marketers have the lowest average salary at $47,580.
| Ethnicity | Salary |
|---|---|
| Unknown | $49,620 |
| White | $51,136 |
| Black or African American | $47,580 |
| Asian | $54,754 |
| Hispanic or Latino | $50,166 |
Average social media marketer age
See how the average age of social media marketers varies based on ethnicity and gender.
Male
Female
Social media marketer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Social media marketer age breakdown
The average age of social media marketers is 30-40 years years old, representing 35% of the social media marketer population.
Social media marketer age breakdown
| Social Media Marketer Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Social media marketer educational attainment
The most common degree for social media marketers is bachelor's degree, with 75% of social media marketers earning that degree. The second and third most common degree levels are associate degree degree at 12% and associate degree degree at 6%.
- Bachelor's, 75%
- Associate, 12%
- Master's, 6%
- High School Diploma, 4%
- Other Degrees, 3%
Social media marketers by degree level
| Social media marketer degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Associate | 12% |
| Master's | 6% |
| High School Diploma | 4% |
| Other Degrees | 3% |
Social media marketer jobs you might like
Social media marketer wage gap by degree level
According to the data, social media marketers with a Doctorate degree earn more than those without, at $59,597 annually. With a Master's degree, social media marketers earn a median annual income of $59,098 compared to $52,495 for social media marketers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $59,098 |
| Bachelor's Degree | $52,495 |
| Doctorate Degree | $59,597 |
Social media marketer employment statistics
Most social media marketers work for a private in the education industry.
Company size where social media marketers work
Below, you can see the size of companies where social media marketers work.
Social media marketer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 24% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 16% |
Social media marketer jobs by company type
Employees with the social media marketer job title have their preferences when it comes to working for a company. For instance, most social media marketers prefer to work at private companies over public companies.
Social media marketer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 15% |
| Public | 22% |
| Private | 60% |
| Government | 3% |
Social media marketer jobs by industry
The most common industries for social media marketers are education, media and technology.
Social media marketer industry statistics
| Industry | Percentages |
|---|---|
| Education | 13% |
| Media | 10% |
| Technology | 10% |
| Retail | 9% |
| Health Care | 7% |
| Fortune 500 | 7% |
| Finance | 6% |
| Hospitality | 6% |
| Start-up | 5% |
| Manufacturing | 5% |
| Professional | 5% |
| Government | 3% |
| Non Profits | 3% |
| Internet | 3% |
| Transportation | 2% |
| Real Estate | 2% |
| Automotive | 2% |
| Telecommunication | 2% |
| Agriculture | 1% |
| Insurance | 1% |
Social media marketer turnover and employment statistics
Social media marketer unemployment rate over time
The unemployment rate for social media marketers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media marketer unemployment rate by year
| Year | Social media marketer unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average social media marketer tenure
The average social media marketer stays at their job for 1-2 years, based on the 668 social media marketers resumes in Zippia's database.
Social media marketer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 27% |
| 1-2 years | 23% |
| 3-4 years | 11% |
| 5-7 years | 21% |
| 8-10 years | 10% |
| 11+ years | 8% |
Social media marketer LGBT ratio compared to similar jobs
Review the percent of social media marketers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Building Construction Estimator | 4.41% | 41,605 |
| Logistics Specialist | 8.65% | 35,753 |
| Recruit Officer | 8.93% | 59,100 |
| Social Media Marketer | 10.00% | - |
| Business Development Internship | 11.05% | 147,302 |
| Methods Examiner | 11.64% | 2,129 |
| Fundraising Assistant | 19.25% | 340 |
Similar social media marketer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Building Construction Estimator | 4.41% | 41,605 |
| Logistics Specialist | 8.65% | 35,753 |
| Recruit Officer | 8.93% | 59,100 |
| Business Development Internship | 11.05% | 147,302 |
| Methods Examiner | 11.64% | 2,129 |
| Fundraising Assistant | 19.25% | 340 |
Foreign languages spoken by social media marketers
The most common foreign language among social media marketers is Spanish at 47.1%. The second-most popular foreign language spoken is French at 7.1% and Korean is the third-most popular at 7.1%.
- Spanish, 47.1%
- French, 7.1%
- Korean, 7.1%
- Japanese, 5.7%
- Russian, 5.7%
- Other, 27.3%
Social media marketer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 47.1% |
| French | 7.1% |
| Korean | 7.1% |
| Japanese | 5.7% |
| Russian | 5.7% |
| Other | 27.3% |
