How to hire a social media marketer

How to hire a social media marketer, step by step

Here's a step-by-step social media marketer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a social media marketer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new social media marketer
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The social media marketer hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a social media marketer to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a social media marketer that fits the bill.

   This list presents social media marketer salaries for various positions.

   Type of Social Media Marketer	Description	Hourly rate
   Social Media Marketer	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$17-34
   Content Creator	A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials... Show more	$18-47
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Facebook
   • Instagram
   • Social Media Marketing
   • Twitter
   • Digital Marketing
   • YouTube
   • Google Analytics
   • Email Campaigns
   • Pinterest
   • Content Marketing
   • Media Management
   • HTML
   • Social Channels
   • Linkedin

   Check all skills

   Responsibilities:

   • Assist with managing global AdWords PPC campaign.
   • Fan building: base on achieving specific ROI objectives.
   • Manage blog posts, monthly newsletter, PPC campaigns and social media presence.
   • Help manage the Concrete2Green official blog and create multimedia PowerPoint presentations for promotional purposes
   • Assist with general social media updating, including curating their Pinterest boards.
   • Produce promotional videos, which are uploaded to YouTube, as well as played at live collegiate sporting events.

3. Make a budget

   Including a salary range in your social media marketer job description is a great way to entice the best and brightest candidates. A social media marketer salary can vary based on several factors:

   • Location. For example, social media marketers' average salary in mississippi is 44% less than in delaware.
   • Seniority. Entry-level social media marketers earn 49% less than senior-level social media marketers.
   • Certifications. A social media marketer with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a social media marketer's salary.

   Average social media marketer salary

   $51,505yearly

   $24.76 hourly rate

   ---

   Entry-level social media marketer salary

   $36,000 yearly salary

   Updated December 16, 2025

4. Writing a social media marketer job description

   A social media marketer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a social media marketer job description:

   Social media marketer job description example

   Job DescriptionSalary:
   

   Hello Everyone! Our 2 companies Financial Freedom Insurance and Starks Solutions Coaching and Consulting are expanding our media and events teams.

   
   

   Our Vision is to empower married entrepreneurial couples who are committed to building a life and a business together that creates multi-generational wealth.

   
   

   As we carry out this mission, we aim to make marriages stronger by strengthening their relationship and helping them build a business that serves their lives.

   We understand that Marriage is a vehicle that God uses to carry out His blessings to future generations.

   
   

   The immediate role we are aiming to fill on the team is a “Social Media Marketer”.

   
   

   This role isn’t simply a position for a person to just post on our social media platforms.

   
   

   We are looking for someone who desires to work full-time long term exclusively with our company. This insures employment stability for this individual, as well as insures a solid strong team to carry out our company’s mission.

   
   

   We are needing a person with the following experiences:

   
   

   •Knows how to manage and post on multiple social media sites using a management system for platforms such as YouTube, Facebook, Instagram, LinkedIn, TikTok, and etc to schedule future posts.

   •Engage with our audience and people who comment on posts.

   •Knows how to launch and run growth campaigns for new page likes and page follows.

   •Experience with Building funnels in Click Funnels to capture leads to build our email and text message list.

   •Experience in managing Meta Business Account, and Facebook & Instagram Ads manager to produce results to drive traffic to our events, conferences, and workshops.

   •Developing re-targeting campaigns such as creating Facebook Pixels, and ongoing e-mail and text campaigns through our Active Campaign CRM.

   
   

   Please only apply if you have previous experience in the mentioned areas above and can show tangible proof of experience in the mentioned areas above as we are on a mission, and need qualified candidates who are equipped and ready to help carry out our mission.

   
   

   Please check out some of our videos here to understand better what we do:

   
   

   VIDEO EXAMPLES:

   
   #1. Video 1

   
   

   #2. Video 2

   
   

   #3. Video 3
   

   
   

   
   

   Benefits:

   • Health insurance
   • Life Insurance
   • Paid time off
   • Professional development assistance
   • Personal development assistance
   • Paid Training

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right social media marketer for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your social media marketer job on Zippia to find and recruit social media marketer candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit social media marketers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new social media marketer

   Once you've decided on a perfect social media marketer candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new social media marketer first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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