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Social media marketer skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Dr. Katerina Hill,
Dr. Marissa Doshi Ph.D.
Below we've compiled a list of the most critical social media marketer skills. We ranked the top skills for social media marketers based on the percentage of resumes they appeared on. For example, 14.3% of social media marketer resumes contained facebook as a skill. Continue reading to find out what skills a social media marketer needs to be successful in the workplace.

15 social media marketer skills for your resume and career

1. Facebook

Here's how social media marketers use facebook:
  • Conducted Facebook event and interview live-streams.
  • Handle and manage Facebook page, twitter handle, filter post and comments and promote the brand/company page.

2. Instagram

Here's how social media marketers use instagram:
  • Post pictures all about food and food related things on campus for Spoon University via Twitter and Instagram.
  • Post photos on Instagram to help get our name out and market our brand.

3. Social Media Marketing

Here's how social media marketers use social media marketing:
  • Consulted with owner regarding social media marketing strategies to enhance business operations.
  • Implement social media marketing campaigns that includes faculty, students, parents, and community.

4. Twitter

Here's how social media marketers use twitter:
  • Manage Twitter, LinkedIn and YouTube by posting content daily, monitoring brand mentions, and engaging with users.
  • Manage marketing efforts including Twitter and website.

5. Digital Marketing

Here's how social media marketers use digital marketing:
  • Managed outsources to help grow online presence by developing and executing low-budget digital marketing campaigns.
  • Started my own boutique digital marketing agency, offering all marketing services to small businesses.

6. YouTube

Here's how social media marketers use youtube:
  • Produced promotional videos, which were uploaded to YouTube, as well as played at live collegiate sporting events.
  • Experience writing and directing a short film (https://www.youtube.com/watch?v=8arkbfJ_3tY&feature=youtu.be)

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7. Google Analytics

Here's how social media marketers use google analytics:
  • Utilized Google Analytics to track conversions, direct visits and social network activity.
  • Optimized content using SEO strategies and analyzed data through Google Analytics.

8. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how social media marketers use email campaigns:
  • Create, maintain and deploy 15 to 20 email campaigns monthly through ExactTarget to support business line marketing initiatives.
  • Develop email campaigns, web promotion, social media, and PR.

9. Pinterest

Pinterest is one of the social media platforms that contain various images through a network. The user can upload a photograph with graphics wherein it is put on the pin. It is to share thoughts and ideas that allow the user to learn and understand many things. After pinning the photo, it can redirect its user to a particular website that offers a lot more information.

Here's how social media marketers use pinterest:
  • Performed blog content audit and Pinterest audit based on predefined criteria.
  • Raise awareness as manager of the Facebook and Pinterest account for a company creating university related products.

10. Content Marketing

Here's how social media marketers use content marketing:
  • Conceptualized blog content designed to achieve inbound marketing through a combination of content marketing and search engine optimization techniques.
  • Partnered with digital marketing and media relations teams on strategic brand positioning and distribution for targeted content marketing campaigns.

11. Media Management

Here's how social media marketers use media management:
  • Created promotional/marketing materials including brochures, email newsletters and social media management to attract new clients to build customer base.
  • Developed my social media management skills by helping run highly-engaged social media pages, increasing weekly impressions and engagement.

12. HTML

Here's how social media marketers use html:
  • Developed company website using HTML and CSS.
  • Upgraded nongovernmental organization website using HTML, adding details about previous customers, products and informing philanthropic benefit of organization.

13. Social Channels

Social channels are generally referred to as platforms for social media. These are channels that can be used to virtually communicate and interact with a mass population, and share information, ideas, opinions, interests, and knowledge. Popular social channels are Facebook, Twitter, LinkedIn, and Instagram.

Here's how social media marketers use social channels:
  • Create stylish, quippy content for multiple social channels.
  • Increased social engagement while acting as Community Manager of hotel and restaurant social channels.

14. Linkedin

Here's how social media marketers use linkedin:
  • Initiated and managed social media sites including Business Fraternity Facebook and LinkedIn Ritual Director Chair
  • Managed website updates and supported social media initiatives on Facebook and LinkedIn.

15. Social Media Management

Here's how social media marketers use social media management:
  • Researched and established social media management platform and corporate social media policy.
  • Followed regulations for proper social media management.
top-skills

What skills help Social Media Marketers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on social media marketer resumes?

Dr. Katerina HillDr. Katerina Hill LinkedIn profile

Assistant Professor of Marketing, Director of the R.M. ‘Bob’ Wood Sales Leadership Center, Arkansas State University

Right now soft skills and professional selling skills along with data analytics and an effective use of technology are very important. For example, the sales industry has not skipped a beat in their hiring even due to covid.

What social media marketer skills would you recommend for someone trying to advance their career?

Dr. Marissa Doshi Ph.D.Dr. Marissa Doshi Ph.D. LinkedIn profile

Associate Professor, Hope College

Take some time to decompress, but a gap year is not a vacation! Graduates should have a clear idea about the skills being prioritized in the jobs or professions that they want to join. To identify skills employers are looking for, start by examining relevant job ads. Connecting with alumni is another way to figure out what it's like to work in a particular job or profession. Once you know what skills are being prioritized, work on cultivating them. Take webinars or online courses-many are free. Internships (many are remote now) are also helpful. Also, work with college career counselors-the relationship doesn't end after graduation! Finally, it's always good to build relationships and volunteering in the community is a great way to do that.

What type of skills will young social media marketers need?

Jason AldrichJason Aldrich LinkedIn profile

Assistant Dean, Strategic Partnerships and Career Advancement, Georgia State University

The future is data and analytics driven with tremendous disruption and innovation occurring in a variety of industries including transportation, energy, and consumer goods. In order to add significant value early in their careers, young graduates must be adept at leveraging technology, data, and analytics in order to effectively manage projects, lead teams, interface with vendors and develop insights necessary to drive growth and lead change.

What technical skills for a social media marketer stand out to employers?

Erica Bondarev RapachErica Bondarev Rapach LinkedIn profile

Adjunct Professorial Lecturer, American University

Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!

What soft skills should all social media marketers possess?

Dr. Jeffrey Layne Blevins Ph.D.Dr. Jeffrey Layne Blevins Ph.D. LinkedIn profile

Professor & Head, University of Cincinnati

All journalists need a healthy sense of assertiveness. They need to be go-getters and self-starters who can self-manage. Because of the remote nature of a lot of work right now, not just journalistic practice, you're not going to have an editor or supervisor hanging over your shoulder and micro-managing your work. You need to be independent. And for that matter, journalism graduates are well positioned. They have to think critically, be able to analyze and contextualize rapidly developing phenomenon and communicate quickly and effectively to a general audience.

What hard/technical skills are most important for social media marketers?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Do you want to know more?
Read more about what experts have to say about social media marketer

List of social media marketer skills to add to your resume

Social media marketer skills

The most important skills for a social media marketer resume and required skills for a social media marketer to have include:

  • Facebook
  • Instagram
  • Social Media Marketing
  • Twitter
  • Digital Marketing
  • YouTube
  • Google Analytics
  • Email Campaigns
  • Pinterest
  • Content Marketing
  • Media Management
  • HTML
  • Social Channels
  • Linkedin
  • Social Media Management
  • Adobe Creative Suite
  • Photography
  • ROI
  • Copywriting
  • Social Media Sites
  • Social Media Analytics
  • Content Creation
  • Press Releases
  • CSS
  • Blog Posts
  • Search Engine Marketing
  • Adobe Photoshop
  • SEM
  • Editorial Calendar
  • Search Engine Optimization
  • Graphic Design
  • Reddit
  • Blogging
  • Web Traffic
  • Competitive Research
  • Target Audience
  • Content Strategy
  • Google Adwords
  • Client Websites
  • Web Design
  • Event Planning
  • Yelp
  • Market Trends
  • Relevant Content
  • Promotional Materials
  • PPC
  • Blog Articles
  • Digital Content

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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