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What is a social media marketing assistant and how to become one
The social media marketing assistant's chief duty is to perform all tasks related to social media marketing, which usually include studying social media trends; creating, scheduling, and posting content on various platforms; collating reports on the performance of the company's social media accounts; and providing input on social media marketing strategies.
However, their duties don't stop there. A social media marketing assistant may also be in charge of monitoring post analytics, responding to comments or messages from followers, and preparing marketing pipelines for the social media marketing team. Plus, they also provide the necessary support to the marketing manager and other members of the digital marketing team.
To be successful in this role, a social media marketing assistant needs to have extensive knowledge of social media and marketing in general. A bachelor's degree in communication, business, or marketing is also a basic requirement. More than that, a social media marketing assistant has to be technologically adept, able to stay on top of trends and current events, as well as possess a good set of communication and interpersonal skills.
A social media marketing assistant can earn around $34,000 a year, on average. In time, their position can rise to social media marketing manager or some other higher-level role on the marketing team.
What general advice would you give to a social media marketing assistant?
Joseph Shields
Assistant Professor of Management and Marketing, Carthage College
Avg. Salary $52,662
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 11.73%
Black or African American 5.25%
Hispanic or Latino 12.55%
Unknown 5.02%
White 65.31%
Genderfemale 72.65%
male 27.35%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Social media marketing assistant career paths
Key steps to become a social media marketing assistant
Explore social media marketing assistant education requirements
Start to develop specific social media marketing assistant skills
Skills Percentages Social Media Marketing 46.13% Facebook 8.90% Instagram 6.57% Twitter 5.19% Marketing Campaigns 2.62% Complete relevant social media marketing assistant training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New social media marketing assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a social media marketing assistant based on U.S. Bureau of Labor Statistics data and data from real social media marketing assistant resumes.Research social media marketing assistant duties and responsibilities
- Create and manage the company's Instagram account for their cell phone charging bracelet.
- Upload house designs onto Jones Pinterest page to show their followers different architectural designs.
- Contract with videographer to capture events on video for promotional use on website and YouTube.
- Increase brand awareness by posting daily on Facebook, engaging with current fans of the page.
Prepare your social media marketing assistant resume
When your background is strong enough, you can start writing your social media marketing assistant resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a social media marketing assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable social media marketing assistant resume templates
Build a professional social media marketing assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your social media marketing assistant resume.
Apply for social media marketing assistant jobs
Now it's time to start searching for a social media marketing assistant job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first social media marketing assistant job
Are you a social media marketing assistant?
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Average social media marketing assistant salary
The average social media marketing assistant salary in the United States is $52,662 per year or $25 per hour. Social media marketing assistant salaries range between $38,000 and $71,000 per year.
What am I worth?
How do social media marketing assistants rate their job?
Social media marketing assistant reviews
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Content management.
I love my work. I don't love who I work for. They do not understand the steps involved in social media. And keep asking for analytics. I send them in a thoughtfully presented report. And they just don't get it. Sales thinks I jack around all day on social media. That is my job. Then there's the fact that I have to be paid to monitor the work and campaigns I shoot down the feeds. Ugh. Run for your life unless you work for a corporation.
Updated January 8, 2025
