Social media marketing assistant demographics and statistics in the US
Social media marketing assistant demographics research summary. Zippia estimates social media marketing assistant demographics and statistics in the United States by using a database of 30 million profiles. Our social media marketing assistant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media marketing assistants after extensive research and analysis:
- There are over 284,980 social media marketing assistants currently employed in the United States.
- 72.7% of all social media marketing assistants are women, while 27.3% are men.
- The average social media marketing assistant age is 36 years old.
- The most common ethnicity of social media marketing assistants is White (65.3%), followed by Hispanic or Latino (12.6%), Asian (11.7%) and Black or African American (5.3%).
- In 2022, women earned 97% of what men earned.
- 10% of all social media marketing assistants are LGBT.
- Social media marketing assistants are 69% more likely to work at private companies in comparison to education companies.
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Social media marketing assistant demographics by:
Social media marketing assistant gender statistics
72.7% of social media marketing assistants are women and 27.3% of social media marketing assistants are men.
- Female, 72.7%
- Male, 27.3%
Social media marketing assistant gender ratio
| Gender | Percentages |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
Social media marketing assistant gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$51,808
Female income
$50,068
Social media marketing assistant gender ratio over time
This data breaks down the percentage of men and women in social media marketing assistant positions over time. Currently, 72.7% of social media marketing assistants are female.
Social media marketing assistant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 34.53% | 65.47% |
| 2011 | 32.33% | 67.67% |
| 2012 | 32.54% | 67.46% |
| 2013 | 29.56% | 70.44% |
| 2014 | 29.59% | 70.41% |
| 2015 | 31.44% | 68.56% |
| 2016 | 30.78% | 69.22% |
| 2017 | 30.75% | 69.25% |
| 2018 | 29.93% | 70.07% |
| 2019 | 28.79% | 71.21% |
| 2020 | 26.77% | 73.23% |
| 2021 | 27.35% | 72.65% |
Social media marketing assistant related jobs gender ratio
We compared social media marketing assistants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Social Media Marketing Assistant | 27% | 73% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media marketing assistant demographics by race
The most common ethnicity among social media marketing assistants is White, which makes up 65.3% of all social media marketing assistants. Comparatively, 12.6% of social media marketing assistants are Hispanic or Latino and 11.7% of social media marketing assistants are Asian.
- White, 65.3%
- Hispanic or Latino, 12.6%
- Asian, 11.7%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Social media marketing assistant race
| Social media marketing assistant race | Percentages |
|---|---|
| White | 65.3% |
| Hispanic or Latino | 12.6% |
| Asian | 11.7% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Social media marketing assistant race and ethnicity over time
See how social media marketing assistant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media marketing assistant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.26% | 5.44% | 9.48% | 8.99% |
| 2011 | 72.55% | 5.44% | 9.91% | 9.95% |
| 2012 | 72.61% | 5.64% | 9.20% | 10.18% |
| 2013 | 72.37% | 5.86% | 8.65% | 10.20% |
| 2014 | 72.70% | 5.28% | 9.82% | 9.64% |
| 2015 | 71.66% | 4.87% | 10.12% | 10.34% |
| 2016 | 69.88% | 6.04% | 10.34% | 11.24% |
| 2017 | 69.86% | 5.89% | 10.41% | 10.86% |
| 2018 | 69.16% | 5.55% | 10.42% | 11.45% |
| 2019 | 69.50% | 5.45% | 10.63% | 11.50% |
| 2020 | 67.59% | 4.90% | 10.71% | 12.37% |
| 2021 | 65.31% | 5.25% | 11.73% | 12.55% |
Social media marketing assistant wage gap by race
| Ethnicity | Salary |
|---|---|
| Unknown | $50,887 |
| White | $52,315 |
| Black or African American | $48,961 |
| Asian | $55,709 |
| Hispanic or Latino | $51,402 |
Average social media marketing assistant age
See how the average age of social media marketing assistants varies based on ethnicity and gender.
Male
Female
Social media marketing assistant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Social media marketing assistant age breakdown
The average age of social media marketing assistants is 30-40 years years old, representing 35% of the social media marketing assistant population.
Social media marketing assistant age breakdown
| Social Media Marketing Assistant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Social media marketing assistant educational attainment
The most common degree for social media marketing assistants is bachelor's degree, with 83% of social media marketing assistants earning that degree. The second and third most common degree levels are associate degree degree at 7% and associate degree degree at 6%.
- Bachelor's, 83%
- Associate, 7%
- Master's, 6%
- High School Diploma, 1%
- Other Degrees, 3%
Social media marketing assistants by degree level
| Social media marketing assistant degree | Percentages |
|---|---|
| Bachelor's | 83% |
| Associate | 7% |
| Master's | 6% |
| High School Diploma | 1% |
| Other Degrees | 3% |
Social media marketing assistant jobs you might like
Social media marketing assistant wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $59,759 |
| Bachelor's Degree | $53,592 |
| Doctorate Degree | $60,222 |
Social media marketing assistant employment statistics
Most social media marketing assistants work for a private in the education industry.
Company size where social media marketing assistants work
Below, you can see the size of companies where social media marketing assistants work.
Social media marketing assistant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 16% |
| 50 - 100 employees | 18% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 10% |
Social media marketing assistant jobs by company type
Employees with the social media marketing assistant job title have their preferences when it comes to working for a company. For instance, most social media marketing assistants prefer to work at private companies over education companies.
Social media marketing assistant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 21% |
| Public | 9% |
| Private | 69% |
Social media marketing assistant jobs by industry
The most common industries for social media marketing assistants are education, professional and media.
Social media marketing assistant industry statistics
| Industry | Percentages |
|---|---|
| Education | 18% |
| Media | 9% |
| Professional | 9% |
| Hospitality | 7% |
| Health Care | 7% |
| Retail | 7% |
| Technology | 7% |
| Non Profits | 5% |
| Finance | 4% |
| Transportation | 3% |
| Construction | 3% |
| Manufacturing | 3% |
| Start-up | 3% |
| Fortune 500 | 3% |
| Real Estate | 3% |
| Internet | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Telecommunication | 1% |
| Insurance | 1% |
| Agriculture | 1% |
| Energy | 1% |
Social media marketing assistant turnover and employment statistics
Social media marketing assistant unemployment rate over time
The unemployment rate for social media marketing assistants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media marketing assistant unemployment rate by year
| Year | Social media marketing assistant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average social media marketing assistant tenure
The average social media marketing assistant stays at their job for 1-2 years, based on the 1,038 social media marketing assistants resumes in Zippia's database.
Social media marketing assistant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 40% |
| 1-2 years | 24% |
| 3-4 years | 6% |
| 5-7 years | 20% |
| 8-10 years | 7% |
| 11+ years | 2% |
Social media marketing assistant LGBT ratio compared to similar jobs
Review the percent of social media marketing assistants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Demand Planner | 8.65% | 27,351 |
| Human Factors Specialist | 8.93% | 40,805 |
| Social Media Marketing Assistant | 10.00% | - |
| Physical Security Specialist | 11.05% | 99,888 |
| Pesticide Control Inspector | 11.64% | 45,676 |
| Student Caller | 19.25% | 10,143 |
Similar social media marketing assistant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Demand Planner | 8.65% | 27,351 |
| Human Factors Specialist | 8.93% | 40,805 |
| Physical Security Specialist | 11.05% | 99,888 |
| Pesticide Control Inspector | 11.64% | 45,676 |
| Student Caller | 19.25% | 10,143 |
Foreign languages spoken by social media marketing assistants
The most common foreign language among social media marketing assistants is Spanish at 38.1%. The second-most popular foreign language spoken is French at 16.2% and Chinese is the third-most popular at 7.6%.
- Spanish, 38.1%
- French, 16.2%
- Chinese, 7.6%
- Italian, 4.8%
- Mandarin, 4.8%
- Other, 28.5%
Social media marketing assistant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.1% |
| French | 16.2% |
| Chinese | 7.6% |
| Italian | 4.8% |
| Mandarin | 4.8% |
| Other | 28.5% |
