How to hire a social media marketing assistant

How to hire a social media marketing assistant, step by step

Here's a step-by-step social media marketing assistant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a social media marketing assistant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new social media marketing assistant
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The social media marketing assistant hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect social media marketing assistant also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of social media marketing assistants and their corresponding salaries.

   Type of Social Media Marketing Assistant	Description	Hourly rate
   Social Media Marketing Assistant	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$18-34
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32
   Marketing & Events Coordinator	A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public... Show more	$14-25

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Social Media Marketing
   • Facebook
   • Instagram
   • Twitter
   • Marketing Campaigns
   • Social Media Management
   • Media Management
   • Email Campaigns
   • Press Releases
   • Photography
   • Pinterest
   • Linkedin
   • YouTube
   • Blog Posts

   Check all skills

   Responsibilities:

   • Create and manage the company's Instagram account for their cell phone charging bracelet.
   • Upload house designs onto Jones Pinterest page to show their followers different architectural designs.
   • Contract with videographer to capture events on video for promotional use on website and YouTube.
   • Increase brand awareness by posting daily on Facebook, engaging with current fans of the page.
   • Promote events, sales, and photos of events on Facebook to increase community contact and future sales.
   • Monitor in-house performance and provide performance statistical reports in real-time in CRM.

3. Make a budget

   Including a salary range in your social media marketing assistant job description is a great way to entice the best and brightest candidates. A social media marketing assistant salary can vary based on several factors:

   • Location. For example, social media marketing assistants' average salary in utah is 53% less than in delaware.
   • Seniority. Entry-level social media marketing assistants earn 46% less than senior-level social media marketing assistants.
   • Certifications. A social media marketing assistant with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a social media marketing assistant's salary.

   Average social media marketing assistant salary

   $52,662yearly

   $25.32 hourly rate

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   Entry-level social media marketing assistant salary

   $38,000 yearly salary

   Updated January 30, 2026

4. Writing a social media marketing assistant job description

   A job description for a social media marketing assistant role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a social media marketing assistant job description:

   Social media marketing assistant job description example

   - 40 hours per two weeks:

   Bethany Lutheran Homes Inc dba Eagle Crest Communities is one of the 150 largest, most innovative senior care providers in the nation and we want YOU on our team! With 10 different communities between La Crosse, Onalaska and Holmen, we’re able to provide care in independent and assisted living, high acuity assisted living, memory care and skilled nursing and rehabilitation. Great people, great care!

   About the Position:

   Come join our team of dedicated staff! Our Social Media and Digital Marketing Assistant is responsible for assisting with marketing Eagle Crest Communities facilities and services, fulfilling marketing and recruitment goals by attracting new customers and employees, and maintaining existing customers. The successful candidate will assist the Marketing Director with implementation of annual marketing plans and participates in marketing team meetings, with a focus on social medial and digital marketing. This position will assist with several forms of marketing media, special projects, and administrative/office tasks.

   Our Social Media and Digital Marketing Assistant will typically work Part Time (20+ hours/week) daytime and weekday hours but must be available for evenings and weekends when necessary.

   Requirements:

   * Associate degree or higher in business/marketing, social services or other healthcare management related filed preferred, or nearing completion of degree

   * Demonstrate strong technical knowledge of evolving digital social media landscape

   * Experience with developing integrated media plans, deliverables, execution and reporting.

   * Strong ability to analyze and make thoughtful recommendations based on budget metrics and marketing campaign performance.

   * Must be well organized and detail oriented with excellent written communication skills

   * Proficiency in Microsoft Office Suite applications and ability to learn new computer programs quickly

   * Experience or passion for photography is beneficial

   * Maturity, friendliness and enjoyment of working with people

   * Demonstrated compatibility with Eagle Crest Communities mission and core values

   Benefits:

   Available at 50+ hours/pay period: Health Insurance, Health Reimbursement Account, Dental Insurance, Life and ADD Insurance, Long Term Disability, Short Term Disability.

   Available at 20+ hours/pay period: Vision Insurance, Flexible Spending Accounts, Short Term Disability, Accident Insurance, Cancer Critical Illness Insurance, Hospital Intensive Care Insurance.

   Available at 18+ hours per pay period: Tuition Investment Program

   Available to all (age 18+): Employee Assistance Program, 401(k).

   Bethany Lutheran Homes Inc is an Equal Opportunity Employer!

   Copy this example

   

5. Post your job

   To find social media marketing assistants for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any social media marketing assistants they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level social media marketing assistants with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your social media marketing assistant job on Zippia to find and recruit social media marketing assistant candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting social media marketing assistants requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new social media marketing assistant

   Once you've found the social media marketing assistant candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new social media marketing assistant. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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