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The differences between social media marketing assistants and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketing assistant and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $52,662 average annual salary of a social media marketing assistant.
The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Social Media Marketing Assistant | Digital Marketing Specialist | |
| Yearly salary | $52,662 | $60,359 |
| Hourly rate | $25.32 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,981 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Social media marketing assistants and digital marketing specialists have different pay scales, as shown below.
| Social Media Marketing Assistant | Digital Marketing Specialist | |
| Average salary | $52,662 | $60,359 |
| Salary range | Between $38,000 And $71,000 | Between $44,000 And $81,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between a social media marketing assistant and a digital marketing specialist in terms of educational background:
| Social Media Marketing Assistant | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketing assistants' and digital marketing specialists' demographics:
| Social Media Marketing Assistant | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |