Social media marketing assistant vs marketing administrator

The differences between social media marketing assistants and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketing assistant and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $52,662 average annual salary of a social media marketing assistant.

The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Social media marketing assistant vs marketing administrator overview

	Social Media Marketing Assistant	Marketing Administrator
Yearly salary	$52,662	$68,147
Hourly rate	$25.32	$32.76
Growth rate	19%	19%
Number of jobs	103,981	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

What does a social media marketing assistant do?

A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Social media marketing assistant vs marketing administrator salary

Social media marketing assistants and marketing administrators have different pay scales, as shown below.

	Social Media Marketing Assistant	Marketing Administrator
Average salary	$52,662	$68,147
Salary range	Between $38,000 And $71,000	Between $46,000 And $99,000
Highest paying City	-	Dover, DE
Highest paying state	-	Alaska
Best paying company	-	Fox News
Best paying industry	-	Finance

Differences between social media marketing assistant and marketing administrator education

There are a few differences between a social media marketing assistant and a marketing administrator in terms of educational background:

	Social Media Marketing Assistant	Marketing Administrator
Most common degree	Bachelor's Degree, 83%	Bachelor's Degree, 70%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Social media marketing assistant vs marketing administrator demographics

Here are the differences between social media marketing assistants' and marketing administrators' demographics:

	Social Media Marketing Assistant	Marketing Administrator
Average age	37	37
Gender ratio	Male, 27.3% Female, 72.7%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between social media marketing assistant and marketing administrator duties and responsibilities

Social media marketing assistant example responsibilities.

Create and manage the company's Instagram account for their cell phone charging bracelet.
Upload house designs onto Jones Pinterest page to show their followers different architectural designs.
Contract with videographer to capture events on video for promotional use on website and YouTube.
Increase brand awareness by posting daily on Facebook, engaging with current fans of the page.
Promote events, sales, and photos of events on Facebook to increase community contact and future sales.
Monitor in-house performance and provide performance statistical reports in real-time in CRM.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Social media marketing assistant vs marketing administrator skills

Common social media marketing assistant skills

Social Media Marketing, 46%
Facebook, 9%
Instagram, 7%
Twitter, 5%
Marketing Campaigns, 3%
Social Media Management, 2%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Social Media Marketing Assistant
Social Media Marketing Assistant vs Marketing Administrator

Updated January 8, 2025

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