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Social media marketing assistant vs marketing and sales coordinator

The differences between social media marketing assistants and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketing assistant and a marketing and sales coordinator. Additionally, a social media marketing assistant has an average salary of $52,662, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Social media marketing assistant vs marketing and sales coordinator overview

Social Media Marketing AssistantMarketing And Sales Coordinator
Yearly salary$52,662$45,306
Hourly rate$25.32$21.78
Growth rate19%19%
Number of jobs103,98189,923
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a social media marketing assistant do?

A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Social media marketing assistant vs marketing and sales coordinator salary

Social media marketing assistants and marketing and sales coordinators have different pay scales, as shown below.

Social Media Marketing AssistantMarketing And Sales Coordinator
Average salary$52,662$45,306
Salary rangeBetween $38,000 And $71,000Between $33,000 And $61,000
Highest paying City-Alameda, CA
Highest paying state-Delaware
Best paying company-AIG
Best paying industry-Professional

Differences between social media marketing assistant and marketing and sales coordinator education

There are a few differences between a social media marketing assistant and a marketing and sales coordinator in terms of educational background:

Social Media Marketing AssistantMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Social media marketing assistant vs marketing and sales coordinator demographics

Here are the differences between social media marketing assistants' and marketing and sales coordinators' demographics:

Social Media Marketing AssistantMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 27.3% Female, 72.7%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between social media marketing assistant and marketing and sales coordinator duties and responsibilities

Social media marketing assistant example responsibilities.

  • Create and manage the company's Instagram account for their cell phone charging bracelet.
  • Upload house designs onto Jones Pinterest page to show their followers different architectural designs.
  • Contract with videographer to capture events on video for promotional use on website and YouTube.
  • Increase brand awareness by posting daily on Facebook, engaging with current fans of the page.
  • Promote events, sales, and photos of events on Facebook to increase community contact and future sales.
  • Monitor in-house performance and provide performance statistical reports in real-time in CRM.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Social media marketing assistant vs marketing and sales coordinator skills

Common social media marketing assistant skills
  • Social Media Marketing, 46%
  • Facebook, 9%
  • Instagram, 7%
  • Twitter, 5%
  • Marketing Campaigns, 3%
  • Social Media Management, 2%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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