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The differences between social media marketing assistants and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketing assistant and a marketing assistant. Additionally, a social media marketing assistant has an average salary of $52,662, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Social Media Marketing Assistant | Marketing Assistant | |
| Yearly salary | $52,662 | $39,442 |
| Hourly rate | $25.32 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,981 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Social media marketing assistants and marketing assistants have different pay scales, as shown below.
| Social Media Marketing Assistant | Marketing Assistant | |
| Average salary | $52,662 | $39,442 |
| Salary range | Between $38,000 And $71,000 | Between $28,000 And $55,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | |
| Best paying industry | - | Finance |
There are a few differences between a social media marketing assistant and a marketing assistant in terms of educational background:
| Social Media Marketing Assistant | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketing assistants' and marketing assistants' demographics:
| Social Media Marketing Assistant | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |