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The differences between social media marketing assistants and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketing assistant and a marketing communications assistant. Additionally, a social media marketing assistant has an average salary of $52,662, which is higher than the $51,115 average annual salary of a marketing communications assistant.
The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.
| Social Media Marketing Assistant | Marketing Communications Assistant | |
| Yearly salary | $52,662 | $51,115 |
| Hourly rate | $25.32 | $24.57 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,981 | 88,560 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 73% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Social media marketing assistants and marketing communications assistants have different pay scales, as shown below.
| Social Media Marketing Assistant | Marketing Communications Assistant | |
| Average salary | $52,662 | $51,115 |
| Salary range | Between $38,000 And $71,000 | Between $34,000 And $76,000 |
| Highest paying City | - | Neptune, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | Microsoft |
| Best paying industry | - | Finance |
There are a few differences between a social media marketing assistant and a marketing communications assistant in terms of educational background:
| Social Media Marketing Assistant | Marketing Communications Assistant | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 73% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketing assistants' and marketing communications assistants' demographics:
| Social Media Marketing Assistant | Marketing Communications Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 24.0% Female, 76.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |