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The differences between social media marketing assistants and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketing assistant and a marketing communications coordinator. Additionally, a social media marketing assistant has an average salary of $52,662, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Social Media Marketing Assistant | Marketing Communications Coordinator | |
| Yearly salary | $52,662 | $49,151 |
| Hourly rate | $25.32 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,981 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Social media marketing assistants and marketing communications coordinators have different pay scales, as shown below.
| Social Media Marketing Assistant | Marketing Communications Coordinator | |
| Average salary | $52,662 | $49,151 |
| Salary range | Between $38,000 And $71,000 | Between $36,000 And $67,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Avid |
| Best paying industry | - | Manufacturing |
There are a few differences between a social media marketing assistant and a marketing communications coordinator in terms of educational background:
| Social Media Marketing Assistant | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketing assistants' and marketing communications coordinators' demographics:
| Social Media Marketing Assistant | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |