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The differences between social media marketing assistants and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketing assistant and a marketing coordinator. Additionally, a social media marketing assistant has an average salary of $52,662, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Social Media Marketing Assistant | Marketing Coordinator | |
| Yearly salary | $52,662 | $48,326 |
| Hourly rate | $25.32 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,981 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Social media marketing assistants and marketing coordinators have different pay scales, as shown below.
| Social Media Marketing Assistant | Marketing Coordinator | |
| Average salary | $52,662 | $48,326 |
| Salary range | Between $38,000 And $71,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a social media marketing assistant and a marketing coordinator in terms of educational background:
| Social Media Marketing Assistant | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 80% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketing assistants' and marketing coordinators' demographics:
| Social Media Marketing Assistant | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |