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The differences between social media marketing assistants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media marketing assistant, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $52,662 average annual salary of a social media marketing assistant.
The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Social Media Marketing Assistant | Marketing Executive | |
| Yearly salary | $52,662 | $73,499 |
| Hourly rate | $25.32 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 103,981 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Social media marketing assistants and marketing executives have different pay scales, as shown below.
| Social Media Marketing Assistant | Marketing Executive | |
| Average salary | $52,662 | $73,499 |
| Salary range | Between $38,000 And $71,000 | Between $49,000 And $108,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Nevada |
| Best paying company | - | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between a social media marketing assistant and a marketing executive in terms of educational background:
| Social Media Marketing Assistant | Marketing Executive | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 70% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketing assistants' and marketing executives' demographics:
| Social Media Marketing Assistant | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |