Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between social media marketing assistants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketing assistant and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $52,662 average annual salary of a social media marketing assistant.
The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Social Media Marketing Assistant | Marketing Specialist | |
| Yearly salary | $52,662 | $54,942 |
| Hourly rate | $25.32 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,981 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Social media marketing assistants and marketing specialists have different pay scales, as shown below.
| Social Media Marketing Assistant | Marketing Specialist | |
| Average salary | $52,662 | $54,942 |
| Salary range | Between $38,000 And $71,000 | Between $36,000 And $82,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between a social media marketing assistant and a marketing specialist in terms of educational background:
| Social Media Marketing Assistant | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketing assistants' and marketing specialists' demographics:
| Social Media Marketing Assistant | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |