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Social media marketing assistant vs social media editor

The differences between social media marketing assistants and social media editors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media marketing assistant, becoming a social media editor takes usually requires 2-4 years. Additionally, a social media editor has an average salary of $53,943, which is higher than the $52,662 average annual salary of a social media marketing assistant.

The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a social media editor are instagram, facebook, and twitter.

Social media marketing assistant vs social media editor overview

Social Media Marketing AssistantSocial Media Editor
Yearly salary$52,662$53,943
Hourly rate$25.32$25.93
Growth rate19%-5%
Number of jobs103,98137,769
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 77%
Average age3744
Years of experience64

What does a social media marketing assistant do?

A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.

What does a social media editor do?

A social media editor is in charge of handling and maintaining the social media platforms of a company or brand, ensuring to produce and develop engaging content for a target audience. Their responsibilities often revolve around editing relevant content for posting, engaging with clients professionally and promptly, and addressing issues and concerns, resolving them according to a set of given responses. One must also coordinate with graphic designers and other writers, devise strategies to identify marketing opportunities, develop online campaigns, and keep abreast of the latest trends.

Social media marketing assistant vs social media editor salary

Social media marketing assistants and social media editors have different pay scales, as shown below.

Social Media Marketing AssistantSocial Media Editor
Average salary$52,662$53,943
Salary rangeBetween $38,000 And $71,000Between $40,000 And $72,000
Highest paying City-Stamford, CT
Highest paying state-Hawaii
Best paying company-RE/MAX Realty One
Best paying industry-Technology

Differences between social media marketing assistant and social media editor education

There are a few differences between a social media marketing assistant and a social media editor in terms of educational background:

Social Media Marketing AssistantSocial Media Editor
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaStanford University

Social media marketing assistant vs social media editor demographics

Here are the differences between social media marketing assistants' and social media editors' demographics:

Social Media Marketing AssistantSocial Media Editor
Average age3744
Gender ratioMale, 27.3% Female, 72.7%Male, 41.2% Female, 58.8%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1%Black or African American, 3.5% Unknown, 4.5% Hispanic or Latino, 7.8% Asian, 7.0% White, 76.9% American Indian and Alaska Native, 0.3%
LGBT Percentage10%12%

Differences between social media marketing assistant and social media editor duties and responsibilities

Social media marketing assistant example responsibilities.

  • Create and manage the company's Instagram account for their cell phone charging bracelet.
  • Upload house designs onto Jones Pinterest page to show their followers different architectural designs.
  • Contract with videographer to capture events on video for promotional use on website and YouTube.
  • Increase brand awareness by posting daily on Facebook, engaging with current fans of the page.
  • Promote events, sales, and photos of events on Facebook to increase community contact and future sales.
  • Monitor in-house performance and provide performance statistical reports in real-time in CRM.
  • Show more

Social media editor example responsibilities.

  • Manage editorial department by editing and publishing daily content for website and daily e-newsletter.
  • Improve the aesthetic look of the organization's twitter profile.
  • Involve proofreading, basic HTML coding and working on tight deadlines.
  • Take photos of dishes and post them on the restaurant's Instagram account.
  • Provide reports and metrics for social media, including SEO impact and consumer growth.
  • Advise other departments on how to improve the SEO and social sharing for their content.
  • Show more

Social media marketing assistant vs social media editor skills

Common social media marketing assistant skills
  • Social Media Marketing, 46%
  • Facebook, 9%
  • Instagram, 7%
  • Twitter, 5%
  • Marketing Campaigns, 3%
  • Social Media Management, 2%
Common social media editor skills
  • Instagram, 12%
  • Facebook, 11%
  • Twitter, 10%
  • Social Platforms, 8%
  • Social Content, 4%
  • Video Content, 4%

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