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The differences between social media marketing assistants and social media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a social media marketing assistant, becoming a social media specialist takes usually requires 2-4 years. Additionally, a social media marketing assistant has an average salary of $52,662, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Social Media Marketing Assistant | Social Media Specialist | |
| Yearly salary | $52,662 | $51,584 |
| Hourly rate | $25.32 | $24.80 |
| Growth rate | 19% | 8% |
| Number of jobs | 103,981 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Social media marketing assistants and social media specialists have different pay scales, as shown below.
| Social Media Marketing Assistant | Social Media Specialist | |
| Average salary | $52,662 | $51,584 |
| Salary range | Between $38,000 And $71,000 | Between $38,000 And $68,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Hawaii |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a social media marketing assistant and a social media specialist in terms of educational background:
| Social Media Marketing Assistant | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between social media marketing assistants' and social media specialists' demographics:
| Social Media Marketing Assistant | Social Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |