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What is a social media & marketing director and how to become one
A Social Media and Marketing Director is paid to use social media and marketing strategies to build and grow a customer base for a company to drive sales. As a social media and marketing director, you'll be responsible for directing, developing, and implementing the overall strategy for marketing. This will cover email, social media, promotions, creative development, and the likes of all the company's brands. Also, you'll be in charge of building and managing the social accounts and content of new brands across all platforms.
Employers require at least a bachelor's degree in a related field with a minimum of two years of professional experience. Candidates must know about basic marketing principles and best practices. You must possess communication, adaptability, multitasking, and creativity skills. You must also be familiar with Adobe creative suite, graphic design, and WordPress. These professionals make $127,924 on average per annum. Their salary falls between $71,000 and $231,000.
What general advice would you give to a social media & marketing director?
Ella Andreasen
Marketing Coordinator, Hiniker
Avg. Salary $75,675
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 57.99%
male 42.01%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Social media & marketing director career paths
Key steps to become a social media & marketing director
Explore social media & marketing director education requirements
Start to develop specific social media & marketing director skills
Skills Percentages Social Media Marketing 31.15% Facebook 9.19% Instagram 7.91% Twitter 7.37% Content Strategy 4.02% Complete relevant social media & marketing director training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New social media & marketing directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a social media & marketing director based on U.S. Bureau of Labor Statistics data and data from real social media & marketing director resumes.Research social media & marketing director duties and responsibilities
- Manage the Instagram feed, and bring the amount of followers from 32 to over 500 and climbing.
- Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
- Utilize photography and graphic design techniques to create engaging advertisements.
- Interview with visitors and sponsors, creating videos for YouTube channel.
Get social media & marketing director experience
Generally, it takes 8-10 years to become a social media & marketing director. The most common roles before becoming a social media & marketing director include internship, sales associate team lead and marketing internship.Prepare your social media & marketing director resume
When your background is strong enough, you can start writing your social media & marketing director resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a social media & marketing director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable social media & marketing director resume templates
Build a professional social media & marketing director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your social media & marketing director resume.
Apply for social media & marketing director jobs
Now it's time to start searching for a social media & marketing director job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first social media & marketing director job
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Average social media & marketing director salary
The average social media & marketing director salary in the United States is $75,675 per year or $36 per hour. Social media & marketing director salaries range between $51,000 and $112,000 per year.
What am I worth?
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Updated January 8, 2025
