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Best states for a social media & marketing director
Quoted expert
Dr. Joseph Schuessler
- Rank 1 - 10
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Social media & marketing director opportunities vary in different parts of the country. In order to help you determine the best states for social media & marketing directors, we ranked all fifty states from best to worst for social media & marketing directors.Pay, benefits, and opportunities vary greatly by state, and it's no different for social media & marketing directors. We found that Hawaii is the best state in the nation for social media & marketing directors, and people in Mililani Town earn the most in the field.
To do that, we looked at the most recent data we have available for the following criteria -- average annual wages, and availability of jobs for social media & marketing directors.We found that the Midwest is best for social media & marketing directors, and the Northeast is the worst. San Francisco, CA is the best city in the country for social media & marketing director jobs, where as Hawaii is the best state in the country.
10 best states for social media & marketing directors in 2025
1. Hawaii
Total social media & marketing director jobs: 182 Average annual salary: $104,212 Lowest 10 percent earn: $66,000 Highest 10 percent earn: $163,000 Location Quotient: 1.16
2. Washington
Total social media & marketing director jobs: 1,903 Average annual salary: $83,103 Lowest 10 percent earn: $51,000 Highest 10 percent earn: $134,000 Location Quotient: 1.39
3. Oregon
Total social media & marketing director jobs: 782 Average annual salary: $86,008 Lowest 10 percent earn: $52,000 Highest 10 percent earn: $141,000 Location Quotient: 1.01
4. Connecticut
Total social media & marketing director jobs: 759 Average annual salary: $79,440 Lowest 10 percent earn: $54,000 Highest 10 percent earn: $115,000 Location Quotient: 1.22
5. California
Total social media & marketing director jobs: 6,263 Average annual salary: $86,258 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $147,000 Location Quotient: 1.14
6. Utah
Total social media & marketing director jobs: 943 Average annual salary: $72,107 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $115,000 Location Quotient: 1.58
7. Massachusetts
Total social media & marketing director jobs: 2,016 Average annual salary: $78,091 Lowest 10 percent earn: $54,000 Highest 10 percent earn: $111,000 Location Quotient: 1.17
8. Delaware
Total social media & marketing director jobs: 205 Average annual salary: $81,171 Lowest 10 percent earn: $54,000 Highest 10 percent earn: $120,000 Location Quotient: 0.87
9. New York
Total social media & marketing director jobs: 3,228 Average annual salary: $77,710 Lowest 10 percent earn: $53,000 Highest 10 percent earn: $113,000 Location Quotient: 1.34
10. Nevada
Total social media & marketing director jobs: 406 Average annual salary: $73,862 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $125,000 Location Quotient: 1.04
Social media & marketing director jobsNear Columbus, OH
How Zippia determines the best states to be a social media & marketing director
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a social media & marketing director
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Hawaii | $104,212 | $66,000 | 1,427,538 | 182 |
| 2 | Washington | $83,103 | $51,000 | 7,405,743 | 1,903 |
| 3 | Oregon | $86,008 | $52,000 | 4,142,776 | 782 |
| 4 | Connecticut | $79,440 | $54,000 | 3,588,184 | 759 |
| 5 | California | $86,258 | $50,000 | 39,536,653 | 6,263 |
| 6 | Utah | $72,107 | $45,000 | 3,101,833 | 943 |
| 7 | Massachusetts | $78,091 | $54,000 | 6,859,819 | 2,016 |
| 8 | Delaware | $81,171 | $54,000 | 961,939 | 205 |
| 9 | New York | $77,710 | $53,000 | 19,849,399 | 3,228 |
| 10 | Nevada | $73,862 | $43,000 | 2,998,039 | 406 |
| 11 | Idaho | $74,913 | $46,000 | 1,716,943 | 286 |
| 12 | Pennsylvania | $73,781 | $49,000 | 12,805,537 | 1,999 |
| 13 | Virginia | $78,560 | $51,000 | 8,470,020 | 1,601 |
| 14 | Rhode Island | $72,332 | $50,000 | 1,059,639 | 234 |
| 15 | Maryland | $77,028 | $51,000 | 6,052,177 | 1,267 |
| 16 | New Hampshire | $70,150 | $49,000 | 1,342,795 | 405 |
| 17 | Michigan | $70,780 | $48,000 | 9,962,311 | 1,359 |
| 18 | Maine | $69,166 | $49,000 | 1,335,907 | 329 |
| 19 | Texas | $73,209 | $45,000 | 28,304,596 | 3,357 |
| 20 | Louisiana | $67,770 | $42,000 | 4,684,333 | 895 |
| 21 | Missouri | $73,726 | $49,000 | 6,113,532 | 755 |
| 22 | Wyoming | $64,699 | $43,000 | 579,315 | 150 |
| 23 | District of Columbia | $73,127 | $48,000 | 693,972 | 397 |
| 24 | New Jersey | $71,278 | $48,000 | 9,005,644 | 1,531 |
| 25 | Wisconsin | $68,943 | $47,000 | 5,795,483 | 808 |
| 26 | Kansas | $68,210 | $45,000 | 2,913,123 | 468 |
| 27 | Arizona | $70,110 | $42,000 | 7,016,270 | 979 |
| 28 | Mississippi | $62,096 | $39,000 | 2,984,100 | 576 |
| 29 | Alaska | $68,828 | $54,000 | 739,795 | 156 |
| 30 | Kentucky | $65,829 | $43,000 | 4,454,189 | 561 |
| 31 | Montana | $67,516 | $44,000 | 1,050,493 | 191 |
| 32 | New Mexico | $67,286 | $41,000 | 2,088,070 | 329 |
| 33 | Vermont | $63,428 | $45,000 | 623,657 | 156 |
| 34 | Colorado | $65,566 | $43,000 | 5,607,154 | 1,116 |
| 35 | Oklahoma | $60,856 | $39,000 | 3,930,864 | 732 |
| 36 | Ohio | $64,777 | $43,000 | 11,658,609 | 1,430 |
| 37 | Minnesota | $63,214 | $43,000 | 5,576,606 | 1,314 |
| 38 | North Carolina | $63,171 | $41,000 | 10,273,419 | 1,795 |
| 39 | Florida | $65,472 | $42,000 | 20,984,400 | 2,726 |
| 40 | West Virginia | $63,390 | $42,000 | 1,815,857 | 222 |
| 41 | Georgia | $63,747 | $41,000 | 10,429,379 | 1,825 |
| 42 | Tennessee | $63,461 | $41,000 | 6,715,984 | 751 |
| 43 | Iowa | $63,766 | $43,000 | 3,145,711 | 459 |
| 44 | Nebraska | $58,989 | $39,000 | 1,920,076 | 426 |
| 45 | North Dakota | $56,618 | $39,000 | 755,393 | 187 |
| 46 | Arkansas | $59,950 | $38,000 | 3,004,279 | 447 |
| 47 | Alabama | $56,476 | $36,000 | 4,874,747 | 894 |
| 48 | Illinois | $59,171 | $39,000 | 12,802,023 | 2,147 |
| 49 | Indiana | $60,782 | $40,000 | 6,666,818 | 817 |
| 50 | South Dakota | $56,195 | $38,000 | 869,666 | 194 |
| 51 | South Carolina | $59,067 | $38,000 | 5,024,369 | 510 |
Highest paying states for social media & marketing directors
| Rank | State | Avg. Social Media & Marketing Director Salary |
|---|---|---|
| 1 | Hawaii | $104,212 |
| 2 | Washington | $83,103 |
| 3 | Oregon | $86,008 |
| 4 | Connecticut | $79,440 |
| 5 | California | $86,258 |
| 6 | Utah | $72,107 |
| 7 | Massachusetts | $78,091 |
| 8 | Delaware | $81,171 |
| 9 | New York | $77,710 |
| 10 | Nevada | $73,862 |
| 11 | Idaho | $74,913 |
| 12 | Pennsylvania | $73,781 |
| 13 | Virginia | $78,560 |
| 14 | Rhode Island | $72,332 |
| 15 | Maryland | $77,028 |
| 16 | New Hampshire | $70,150 |
| 17 | Michigan | $70,780 |
| 18 | Maine | $69,166 |
| 19 | Texas | $73,209 |
| 20 | Louisiana | $67,770 |
| 21 | Missouri | $73,726 |
| 22 | Wyoming | $64,699 |
| 23 | District of Columbia | $73,127 |
| 24 | New Jersey | $71,278 |
| 25 | Wisconsin | $68,943 |
| 26 | Kansas | $68,210 |
| 27 | Arizona | $70,110 |
| 28 | Mississippi | $62,096 |
| 29 | Alaska | $68,828 |
| 30 | Kentucky | $65,829 |
| 31 | Montana | $67,516 |
| 32 | New Mexico | $67,286 |
| 33 | Vermont | $63,428 |
| 34 | Colorado | $65,566 |
| 35 | Oklahoma | $60,856 |
| 36 | Ohio | $64,777 |
| 37 | Minnesota | $63,214 |
| 38 | North Carolina | $63,171 |
| 39 | Florida | $65,472 |
| 40 | West Virginia | $63,390 |
| 41 | Georgia | $63,747 |
| 42 | Tennessee | $63,461 |
| 43 | Iowa | $63,766 |
| 44 | Nebraska | $58,989 |
| 45 | North Dakota | $56,618 |
| 46 | Arkansas | $59,950 |
| 47 | Alabama | $56,476 |
| 48 | Illinois | $59,171 |
| 49 | Indiana | $60,782 |
| 50 | South Dakota | $56,195 |
| 51 | South Carolina | $59,067 |
Expert opinions on the best states for social media & marketing directors
Are there any particularly good places in the United States for social media & marketing directors to find work opportunities?
Dr. Joseph Schuessler
Associate Dean, Tarleton State University
Certainly! Much like finance, many suitable positions for finance majors are also ideal for business economics majors. In our region, the Federal Reserve Bank of Dallas routinely recruits our majors. Traditional positions in the financial sector, such as investment and market analysts, stockbrokers, bank managers, etc. are all attracted to motivated business economics majors.
Social media & marketing director best states FAQs
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Updated January 8, 2025