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Best social media & marketing director certifications

Social media & marketing director certifications allow job seekers to demonstrate their competency as an social media & marketing director to employers. However, not all social media & marketing director certifications provide the same value for job seekers.

The best certifications for a social media & marketing director are Professional Certified Marketer (PCM), Certified Social Marketing Associate (CSMA), and Google Data Analytics Professional Certificate.

Below is a list of the best social media & marketing director certifications. Obtaining an social media & marketing director certification will give you a leg up when you apply for jobs and increase your potential salary.

3 best certifications for social media & marketing directors

3 best social media & marketing director certifications

1. Professional Certified Marketer (PCM)

Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.

Certification details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or written exam required? Yes
  • Renewal required? Every 3 year(s)
Certifying organization
American Marketing Association

2. Certified Social Marketing Associate (CSMA)

The CSMA examination tests your knowledge of concepts and specifics in social marketing.

Certification details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or written exam required? Yes
  • Renewal required? 
Certifying organization
eMarketing Association

3. Google Data Analytics Professional Certificate

Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.

Certification details
  • More than two years of education or training after high school required? No
  • More than two years of work experience required? No
  • Oral or written exam required? No
  • Renewal required? No

What is the best certification for a social media & marketing director?

The best social media & marketing director certification is Professional Certified Marketer (PCM). The Professional Certified Marketer (PCM) is awarded by the American Marketing Association. The advanced certification is for more experienced employees as it often requires some work experience to acquire.

Here's a bit more background on how to obtain this social media & marketing director certification:

  • To become a certified Professional Certified Marketer (PCM), you need to pass the exam.
  • Lucky you - certification doesn't require more than two years of work experience.
  • Renew certification every 3 year.
Best certifications

The most common combination of social media & marketing director certifications include: Professional Certified Marketer (PCM), Certified Social Marketing Associate (CSMA), and Google Data Analytics Professional Certificate.

Online courses for social media & marketing directors to earn certifications

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1. Product Management (Part Time)

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Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...

2. Digital Marketing (Part Time)

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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

3. Predictive Analytics for Business

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Learn to apply predictive analytics and business intelligence to solve real-world business problems...

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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Meta Social Media Marketing

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Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly...

6. Social Media Marketing - Content Marketing Masterclass

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Online Digital Marketing / Social Media Strategy For Beginners - Posts / Blogs / Podcasts / Video / Google Local SEO...

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Build a Digital Marketing Agency Business with Social Media (SMMA), Chat GPT, Facebook Ads, Instagram, Word Press, SEO...

8. Product Manager

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Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...

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Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...

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Udemy Social Media Marketing (Unofficial) for Linked In, Facebook, Instagram, Twitter, Tik Tok, Reddit, Quora, You Tube Etc...

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Learn to build a business, find clients, & social media marketing all in one. Facebook ads, Instagram, Google ads & .....

15. Run a Social Media Marketing Online Business

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A profitable online business. Quick to set up. Repeat income. Your own Social Media Marketing online business...

16. Business Analytics

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In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...

17. AI Product Manager

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Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...

18. Online Marketing: SEO & Social Media Marketing Strategy

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2023 growth hacking with top web marketing and Internet marketing strategies: Social media marketing strategies + SEO...

19. Powerful Social Media Marketing For Beginners

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Master Social Media Marketing, Become an Irreplaceable Social Media Manager & Grow Your Successful Social Media Business...

20. Growth Product Manager

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Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...

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