Social media & marketing director demographics and statistics in the US
Social media & marketing director demographics research summary. Zippia estimates social media & marketing director demographics and statistics in the United States by using a database of 30 million profiles. Our social media & marketing director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about social media & marketing directors after extensive research and analysis:
- There are over 49,665 social media & marketing directors currently employed in the United States.
- 58.0% of all social media & marketing directors are women, while 42.0% are men.
- The average social media & marketing director age is 39 years old.
- The most common ethnicity of social media & marketing directors is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 94% of what men earned.
- 10% of all social media & marketing directors are LGBT.
- Social media & marketing directors are 74% more likely to work at private companies in comparison to public companies.
On this page
Social media & marketing director demographics by:
Social media & marketing director gender statistics
58.0% of social media & marketing directors are women and 42.0% of social media & marketing directors are men.
- Female, 58.0%
- Male, 42.0%
Social media & marketing director gender ratio
| Gender | Percentages |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
Social media & marketing director gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$76,396
Female income
$72,003
Social media & marketing director gender ratio over time
This data breaks down the percentage of men and women in social media & marketing director positions over time. Currently, 58.0% of social media & marketing directors are female.
Social media & marketing director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 62.33% | 37.67% |
| 2011 | 61.98% | 38.02% |
| 2012 | 62.63% | 37.37% |
| 2013 | 62.56% | 37.44% |
| 2014 | 60.65% | 39.35% |
| 2015 | 60.16% | 39.84% |
| 2016 | 60.03% | 39.97% |
| 2017 | 58.95% | 41.05% |
| 2018 | 44.28% | 55.72% |
| 2019 | 43.21% | 56.79% |
| 2020 | 41.63% | 58.37% |
| 2021 | 42.01% | 57.99% |
Social media & marketing director related jobs gender ratio
We compared social media & marketing directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Social Media & Marketing Director | 42% | 58% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Social media & marketing director demographics by race
The most common ethnicity among social media & marketing directors is White, which makes up 74.6% of all social media & marketing directors. Comparatively, 8.7% of social media & marketing directors are Hispanic or Latino and 8.2% of social media & marketing directors are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Social media & marketing director race
| Social media & marketing director race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Social media & marketing director race and ethnicity over time
See how social media & marketing director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Social media & marketing director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Social media & marketing director wage gap by race
According to our data, asian social media & marketing directors have the highest average salary compared to other ethnicities. Black or african american social media & marketing directors have the lowest average salary at $72,004.
| Ethnicity | Salary |
|---|---|
| Unknown | $75,993 |
| White | $75,638 |
| Black or African American | $72,004 |
| Asian | $83,426 |
| Hispanic or Latino | $75,366 |
Average social media & marketing director age
See how the average age of social media & marketing directors varies based on ethnicity and gender.
Male
Female
Social media & marketing director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Social media & marketing director age breakdown
The average age of social media & marketing directors is 40+ years years old, representing 44% of the social media & marketing director population.
Social media & marketing director age breakdown
| Social Media & Marketing Director Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Social media & marketing director educational attainment
The most common degree for social media & marketing directors is bachelor's degree, with 76% of social media & marketing directors earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 8%.
- Bachelor's, 76%
- Associate, 10%
- Master's, 8%
- High School Diploma, 4%
- Other Degrees, 2%
Social media & marketing directors by degree level
| Social media & marketing director degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Associate | 10% |
| Master's | 8% |
| High School Diploma | 4% |
| Other Degrees | 2% |
Social media & marketing director jobs you might like
Social media & marketing director wage gap by degree level
According to the data, social media & marketing directors with a Doctorate degree earn more than those without, at $93,379 annually. With a Master's degree, social media & marketing directors earn a median annual income of $89,262 compared to $78,562 for social media & marketing directors with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $89,262 |
| Bachelor's Degree | $78,562 |
| Doctorate Degree | $93,379 |
Social media & marketing director employment statistics
Most social media & marketing directors work for a private in the media industry.
Company size where social media & marketing directors work
Below, you can see the size of companies where social media & marketing directors work.
Social media & marketing director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 28% |
| 500 - 1,000 employees | 12% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 11% |
Social media & marketing director jobs by company type
Employees with the social media & marketing director job title have their preferences when it comes to working for a company. For instance, most social media & marketing directors prefer to work at private companies over public companies.
Social media & marketing director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 10% |
| Public | 15% |
| Private | 74% |
| Government | 2% |
Social media & marketing director jobs by industry
The most common industries for social media & marketing directors are media, hospitality and technology.
Social media & marketing director industry statistics
| Industry | Percentages |
|---|---|
| Media | 11% |
| Manufacturing | 9% |
| Hospitality | 9% |
| Technology | 9% |
| Non Profits | 8% |
| Education | 8% |
| Health Care | 7% |
| Finance | 6% |
| Retail | 5% |
| Professional | 5% |
| Start-up | 4% |
| Fortune 500 | 4% |
| Internet | 2% |
| Transportation | 2% |
| Government | 2% |
| Automotive | 2% |
| Telecommunication | 2% |
| Real Estate | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Utilities | 1% |
| Construction | 1% |
Social media & marketing director turnover and employment statistics
Social media & marketing director unemployment rate over time
The unemployment rate for social media & marketing directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Social media & marketing director unemployment rate by year
| Year | Social media & marketing director unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average social media & marketing director tenure
The average social media & marketing director stays at their job for 1-2 years, based on the 2,265 social media & marketing directors resumes in Zippia's database.
Social media & marketing director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 25% |
| 3-4 years | 10% |
| 5-7 years | 20% |
| 8-10 years | 8% |
| 11+ years | 8% |
Social media & marketing director LGBT ratio compared to similar jobs
Review the percent of social media & marketing directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Corporate Sales Manager | 7.25% | 119,633 |
| Green Marketing Analyst | 9.54% | 70,376 |
| Social Media & Marketing Director | 9.86% | - |
| Media Relations Manager | 16.11% | 31,281 |
Similar social media & marketing director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Corporate Sales Manager | 7.25% | 119,633 |
| Green Marketing Analyst | 9.54% | 70,376 |
| Media Relations Manager | 16.11% | 31,281 |
Foreign languages spoken by social media & marketing directors
The most common foreign language among social media & marketing directors is Spanish at 48.9%. The second-most popular foreign language spoken is French at 13.0% and Chinese is the third-most popular at 4.6%.
- Spanish, 48.9%
- French, 13.0%
- Chinese, 4.6%
- German, 4.6%
- Mandarin, 4.6%
- Other, 24.3%
Social media & marketing director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 48.9% |
| French | 13.0% |
| Chinese | 4.6% |
| German | 4.6% |
| Mandarin | 4.6% |
| Other | 24.3% |
