Social media & marketing director job description
Updated March 14, 2024
9 min read
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Example social media & marketing director requirements on a job description
Social media & marketing director requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in social media & marketing director job postings.
Sample social media & marketing director requirements
- Bachelor's degree in marketing, communications, or related field
- 5+ years of experience in social media and marketing
- Experience with social media management tools (e.g. Hootsuite, Sprout Social, etc.)
- Proficient in Google Analytics and social media analytics tools
- Strong understanding of SEO and SEM principles
Sample required social media & marketing director soft skills
- Excellent communication and interpersonal skills
- Ability to think creatively and strategically
- Demonstrated leadership and team management skills
- Strong analytical and problem-solving skills
- Ability to adapt quickly to changing priorities and deadlines
Social media & marketing director job description example 1
Discovery Education social media & marketing director job description
Discovery Education is looking for a Director of Social Impact Marketing. You will oversee the marketing, educator engagement, and lead generation strategy for Discovery Education's corporate partnerships/social impact business unit. You will propel engagement and usage growth for our signature content partnerships and Social Impact Coalitions, as well as lead marketing-based revenue generation efforts to support the business development and sales teams, identifying and nurturing new prospects.
The ideal candidate has 7+ years of experience in social impact, CSR, agency, corporate or non-profit marketing or development verticals. Must have experience juggling multiple deadline-oriented projects while collaborating with internal stakeholders across teams.
The ideal candidate will also be data-driven, using analytics to inform decisions and strategy, drive execution, and optimize efforts in coordination with Analytics and Marketing Operations. Our social impact partners are diverse - big brands, associations, sports teams, thought leaders - which provides candidates the unique opportunity to work across a broad array of industries, disciplines and subject areas.
What You'll Do
The right candidate for this dynamic position has a growth mindset and thrives in a high-energy environment where attention is shared between teacher engagement and corporate partner acquisition. The role will include both client-facing work and tactical marketing efforts, with ongoing collaboration with our internal business leaders, account teams, marketing services teams, and external partners with the goal of driving amplification that measurably builds program engagement and usage, as well as supports the identification and nurturing of new and existing corporate prospects. This role requires the ability to think strategically, connect the dots, productively collaborate, understand, and activate the power of merchandising and the proven ability to translate ideas into immediate, measurable action, including:
Marketing Strategy - Serve as the liaison between Marketing and the Social Impact team, working collectively to identify and solve challenges, aligning on operational standards and providing guidance on best practices related to both engagement and acquisition.
Partnership Support - Work closely with the Social Impact account team leaders to represent marketing and communicate strategic marketing efforts with key social impact partners and in conjunction with new program launches, renewals and other program milestones.
Program Engagement Strategy - Collaborate with engagement manager, marketing services teams & account services leaders to support measurable program success through holistic strategic activation plans that maximize educator engagement as a key driver for program success. Strategic plans include maximizing external partnerships, elevating content through DE direct-to-teacher channels, aligning with DE learning communities, implementing special events and developing targeted activation across DE's digital networks
Revenue Generation Strategy - Collaborate with the global marketing program manager, the social impact business development and sales teams, social impact leadership and marketing services teams to plan campaigns and strategic merchandising of activities and timely/relevant moments to generate new leads and nurture current leads, ultimately supporting new and renewal revenue goals.
Requirements
7+ years of related experience with a Bachelor's degree and/or Master's degree.
Strong interpersonal, presentation, organizational and verbal/written communication skills, attention to detail and the ability to manage a diverse workload.
A proven track record of marketing strategic planning and management, project management and exceptional client relations.
Leadership role in a sales environment, experience in the CSR, social impact, or national nonprofit industry a plus; strong understanding of evolving digital landscape as it relates to digital media, website engagement, analytics and overall digital and partner marketing strategy.
Experience leading day-to-day relationships with external partners at all levels; strong work ethic driven by a sense of urgency, flawless organization skills, and ability to inspire others to act and fulfill Discovery Education's mission.
Clear understanding of industry trends, current events, anything that may impact the business by reading professional publications, researching all available prospect/product resources and participating in professional organizations.
Proficiency in suite of Microsoft Office, CRM/Salesforce preferred, Vidyard, Looker, Airtable, Google Analytics and social platform experience is a plus.
Ability to manage/prioritize multiple tasks.
Demonstrate a problem solving/solution-oriented approach.
Legal right to work in the United States.
Benefits
Flexible PTO.
Paid holidays include Thanksgiving, Christmas, and New Year's Eve.
Generous parental leave for primary and secondary caregivers.
Annual education and professional development dollars.
Major medical, vision, and dental (multiple choices).
Summer hours and company recharge days.
Company-paid life insurance and short- and long-term disability.
Fitness and cell phone reimbursement.
Pet insurance.
Company paid volunteer hours.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
The ideal candidate has 7+ years of experience in social impact, CSR, agency, corporate or non-profit marketing or development verticals. Must have experience juggling multiple deadline-oriented projects while collaborating with internal stakeholders across teams.
The ideal candidate will also be data-driven, using analytics to inform decisions and strategy, drive execution, and optimize efforts in coordination with Analytics and Marketing Operations. Our social impact partners are diverse - big brands, associations, sports teams, thought leaders - which provides candidates the unique opportunity to work across a broad array of industries, disciplines and subject areas.
What You'll Do
The right candidate for this dynamic position has a growth mindset and thrives in a high-energy environment where attention is shared between teacher engagement and corporate partner acquisition. The role will include both client-facing work and tactical marketing efforts, with ongoing collaboration with our internal business leaders, account teams, marketing services teams, and external partners with the goal of driving amplification that measurably builds program engagement and usage, as well as supports the identification and nurturing of new and existing corporate prospects. This role requires the ability to think strategically, connect the dots, productively collaborate, understand, and activate the power of merchandising and the proven ability to translate ideas into immediate, measurable action, including:
Marketing Strategy - Serve as the liaison between Marketing and the Social Impact team, working collectively to identify and solve challenges, aligning on operational standards and providing guidance on best practices related to both engagement and acquisition.
Partnership Support - Work closely with the Social Impact account team leaders to represent marketing and communicate strategic marketing efforts with key social impact partners and in conjunction with new program launches, renewals and other program milestones.
Program Engagement Strategy - Collaborate with engagement manager, marketing services teams & account services leaders to support measurable program success through holistic strategic activation plans that maximize educator engagement as a key driver for program success. Strategic plans include maximizing external partnerships, elevating content through DE direct-to-teacher channels, aligning with DE learning communities, implementing special events and developing targeted activation across DE's digital networks
Revenue Generation Strategy - Collaborate with the global marketing program manager, the social impact business development and sales teams, social impact leadership and marketing services teams to plan campaigns and strategic merchandising of activities and timely/relevant moments to generate new leads and nurture current leads, ultimately supporting new and renewal revenue goals.
Requirements
7+ years of related experience with a Bachelor's degree and/or Master's degree.
Strong interpersonal, presentation, organizational and verbal/written communication skills, attention to detail and the ability to manage a diverse workload.
A proven track record of marketing strategic planning and management, project management and exceptional client relations.
Leadership role in a sales environment, experience in the CSR, social impact, or national nonprofit industry a plus; strong understanding of evolving digital landscape as it relates to digital media, website engagement, analytics and overall digital and partner marketing strategy.
Experience leading day-to-day relationships with external partners at all levels; strong work ethic driven by a sense of urgency, flawless organization skills, and ability to inspire others to act and fulfill Discovery Education's mission.
Clear understanding of industry trends, current events, anything that may impact the business by reading professional publications, researching all available prospect/product resources and participating in professional organizations.
Proficiency in suite of Microsoft Office, CRM/Salesforce preferred, Vidyard, Looker, Airtable, Google Analytics and social platform experience is a plus.
Ability to manage/prioritize multiple tasks.
Demonstrate a problem solving/solution-oriented approach.
Legal right to work in the United States.
Benefits
Flexible PTO.
Paid holidays include Thanksgiving, Christmas, and New Year's Eve.
Generous parental leave for primary and secondary caregivers.
Annual education and professional development dollars.
Major medical, vision, and dental (multiple choices).
Summer hours and company recharge days.
Company-paid life insurance and short- and long-term disability.
Fitness and cell phone reimbursement.
Pet insurance.
Company paid volunteer hours.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
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Social media & marketing director job description example 2
Sage Hospitality Group social media & marketing director job description
Why us?
the Nines, A Luxury Collection Hotel, Portland is seeking a Director of Marketing & Social Media to join their renowned team. The perfect candidate is passionate about service and creating indigenous experiences for each guest! Poised in the heart of the city center, within the walls of the stately Meier & Frank Building one of Portland's most beloved landmarks, the Nines honors the structure's storied past, both in its striking decor and impeccable service. Individualistic design traits celebrate the surroundings of one of finest LEED Silver-certified hotels in Portland, providing the opportunity to truly experience the region's unique character.
As part of Sage Hospitality , we passionately strive to be the best and create excellence in everything we do. We are known amongst our staff, our owners, our guests, and our communities as leaders in our field who are authentic, humble, innovative, and flexible operators driven to anticipate needs and exceed expectations.
Job Overview
The Director of Marketing & Social Media assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with hotel to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.
Responsibilities
* Manage online presence with an emphasis on creating unique and engaging content for hotel website, vanity website, company website, and third party sites
* Work with hotel and agencies to ensure that hotel websites are optimized using current best practices for SEO
* Direct, manage or assist hotel and agencies in all areas related to online/digital marketing, including website development and online marketing
* Conduct and track on-going email marketing campaigns for a variety of hotel business units
* Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
* Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
* Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
* Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
* Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
* Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
* Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
* Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
* Develop and implement companywide Public Relations initiatives and programs.
* Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
* Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
* Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
* Work with hotel to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
* Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
* Assist hotel with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials
* Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
* Current search engine optimization (SEO) strategies
* Use of content management systems (CMSs) to update hotel websites
* Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
* Adobe Creative Suite including Photoshop, Illustrator and Acrobat
OTHER RESPONSIBILITIES
* All other duties as assigned, requested or deemed necessary by management.
SUPERVISORY DUTIES
* 1-2 associates
Qualifications
Education/Formal Training
Minimum of high school diploma or equivalent.
Experience
4+ years of hotel sales experience
Knowledge/Skills
* Requires knowledge of general sales techniques, yield management, and customer service skills.
* Requires the ability to hear, speak, read and write English fluently.
* Requires 12th grade level mathematics, spelling and reading skills. Requires effective business writing skills.
* Understand and follow verbal/written instructions.
* Work on more than one task at a time.
* Develop strong internal and customer relationships.
* Set and manage priorities and plan activities in advance. Solve problems and make sound business decisions.
Physical Demands
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.
* Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
Environment
Office environment, weather exposure when making sales calls
ID: 2022-14637
Position Type: Regular Full-Time
Property : The Nines
Outlet: Hotel
Category: Sales & Marketing
Address : 525 SW Morrison St
City : Portland
State : Oregon
EOE Protected Veterans/Disability
the Nines, A Luxury Collection Hotel, Portland is seeking a Director of Marketing & Social Media to join their renowned team. The perfect candidate is passionate about service and creating indigenous experiences for each guest! Poised in the heart of the city center, within the walls of the stately Meier & Frank Building one of Portland's most beloved landmarks, the Nines honors the structure's storied past, both in its striking decor and impeccable service. Individualistic design traits celebrate the surroundings of one of finest LEED Silver-certified hotels in Portland, providing the opportunity to truly experience the region's unique character.
As part of Sage Hospitality , we passionately strive to be the best and create excellence in everything we do. We are known amongst our staff, our owners, our guests, and our communities as leaders in our field who are authentic, humble, innovative, and flexible operators driven to anticipate needs and exceed expectations.
Job Overview
The Director of Marketing & Social Media assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with hotel to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.
Responsibilities
* Manage online presence with an emphasis on creating unique and engaging content for hotel website, vanity website, company website, and third party sites
* Work with hotel and agencies to ensure that hotel websites are optimized using current best practices for SEO
* Direct, manage or assist hotel and agencies in all areas related to online/digital marketing, including website development and online marketing
* Conduct and track on-going email marketing campaigns for a variety of hotel business units
* Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
* Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
* Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
* Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
* Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
* Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
* Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
* Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
* Develop and implement companywide Public Relations initiatives and programs.
* Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
* Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
* Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
* Work with hotel to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
* Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
* Assist hotel with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials
* Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
* Current search engine optimization (SEO) strategies
* Use of content management systems (CMSs) to update hotel websites
* Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
* Adobe Creative Suite including Photoshop, Illustrator and Acrobat
OTHER RESPONSIBILITIES
* All other duties as assigned, requested or deemed necessary by management.
SUPERVISORY DUTIES
* 1-2 associates
Qualifications
Education/Formal Training
Minimum of high school diploma or equivalent.
Experience
4+ years of hotel sales experience
Knowledge/Skills
* Requires knowledge of general sales techniques, yield management, and customer service skills.
* Requires the ability to hear, speak, read and write English fluently.
* Requires 12th grade level mathematics, spelling and reading skills. Requires effective business writing skills.
* Understand and follow verbal/written instructions.
* Work on more than one task at a time.
* Develop strong internal and customer relationships.
* Set and manage priorities and plan activities in advance. Solve problems and make sound business decisions.
Physical Demands
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.
* Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions
Environment
Office environment, weather exposure when making sales calls
ID: 2022-14637
Position Type: Regular Full-Time
Property : The Nines
Outlet: Hotel
Category: Sales & Marketing
Address : 525 SW Morrison St
City : Portland
State : Oregon
EOE Protected Veterans/Disability
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Updated March 14, 2024
Updated March 14, 2024